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Good Luck and Good Management

To the difficulties that lie ahead of you, take a frank attitude to face them positively, presenting a kind of self-confidence. Confidence is an unstoppable force.

Wang Yukun

Moho Kawagoe is a man of good fortune. As soon as he took the stage at the 2011 Seiwajyuku World Congress, he brought in a sunny gaiety. when his father asked him to return to his family's company in 1987, he made one condition: he had to be the general manager from day one. While Japanese people usually have to work their way up from the bottom, Mokuho Kawagoe was spared that experience. "I was lucky," he says. Now 50 years old, Kawagoe is chairman and general manager of Sushi Spirits, a collection of food brands including confectionery, bakery, catering, health and beauty foods that are sold throughout Japan, with the next step being to face the global market.

No matter what comes his way, Kawagoe has a habit of saying he's "lucky". For example, after the East Japan earthquake in March this year, the company's turnover fell sharply as never before, but he said "luck", God gave a chance for the company to upgrade. He proposes to "revitalize Japan with delicious confectionery".

Moho Kawagoe, a "lucky" man, created two iconic slogans: "Create joy, provide joy" and "Create a raving fan today." ......

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