China has always been "food for the people," "food for the king of the industry," said the catering industry as a pillar of China's tertiary industry, has been in the development of society and people's lives play an important role. At present, China's large and small food and beverage stores have more than a hundred million, which can be broadly divided into these categories: tourist hotels, restaurants (Chinese food, Western food), buffets and boxed meals, cold drinks and vendors of five categories. Which covers an area relative to the fruit store market, the catering industry will have a wider coverage. However, with increasing competition and escalating rent and labor costs, the catering industry is facing tremendous pressure. Catering points small program for the catering industry to solve the high operating costs, difficult customer acquisition, low retention and other issues.

The cost of customer acquisition for restaurant promotion is high, and with the help of a powerful points marketing function, it can significantly reduce the cost of customer acquisition. To create a points mall small program, very affordable for the restaurant to issue enterprise points, to build a complete points marketing system, points issued by the cost of very affordable, in addition, points can be exchanged for goods supply chain can also be provided by the very affordable. In the process of carrying out marketing activities, the prize setting of the interactive game of points marketing can consider the meals or gift certificates of your own store, and while users consume the points, they are given the impulse to consume again, stimulating the users to make repeat purchases.

The points mall mini-program is the perfect service tool for customers and a powerful management tool for merchants. The small program can help stores collect user dining information, stores can thus do a good job in advance of the relevant work of the docking, to improve the progress of the work of the management department, points mall small program powerful data management capabilities for the catering industry has an important role in promoting the development of the operation.