Keywords: Zhang Yang individuality; modern elements; the use of old things; color collocation
Teng Ai Panda Café is located in Xuzhou City, Huaihai Road, No. 104, is the former National Army Military Department, which has been the anti-American garrison and Taierzhuang Battle of the Command, the compound of the houses **** 26 places, all of which used to be the military's office space, and is now being made into a red history and culture as a Now it has been turned into a modern urban leisure gathering place with the background of red history and culture, integrating business, leisure and exhibition. The neighborhood has six major businesses: theme dining, casual dining, specialty bars, and high-class clubs. The project has been listed as a key urban construction project in Xuzhou City in 2010-2011, and a key business project in Yunlong District of Xuzhou Municipal Government.
A combination of Chinese modern elements and modern elements
Because the house is an old remodeled building, the main beams and main load-bearing walls of the Tengai Panda Café have been retained in their original form, but why is the Tengai Panda Café, at first glance, the first impression of the restaurant is a very modern style, which is mainly due to the use of transparent glass with a metal frame on the exterior, glass is a modern architectural material. The main reason is that it uses transparent glass with metal frame, glass material is the typical use of modern architecture, it seems to be translucent and more modern, from this point of view, it also conforms to the traits of the 80's people who are eager to innovate and dare to face the future; however, if you taste it carefully, you will find that most of the traditional elements inside are representative of the Chinese characteristics, such as the posters on the wall, which is Teng Ai's main logo - panda, which is a national protected animal unique to our country, and is a very important part of our culture. The panda is a unique national protected animal, is our national treasure, and the red and yellow tones are the colors of our national flag, red radioactive lines like the five-star red flag in the light of the stars, heralding the country in a period of glory. The panda's hat and shirt are the clothes of soldiers in the Republican period, which is very compatible with the cultural theme and design style of this compound, because the main buildings of the compound are all Republican-style buildings, and the flag in Figure 3 represents the symbol of that period. This in turn reflects the nostalgia of the post-80s, as well as a unique feeling and memories of that special period in the 80s. This is also an important purpose of the modern theme restaurant, that is, not only to eat and drink tea for the purpose, but also more importantly a kind of nostalgia, memories and release the pressure of life, it is these characteristics caused by many post-80's guests **** Ming, childhood bits and pieces are reflected in the eyes. This combination of modern and recent styles belongs to a form of mix and match, which is very popular in both domestic and international design circles. For example, its logo panda, just now we said that its hat is a military cap of the Republic of China period, but the normal panda is black and white, but this panda's ears are big and small, one black and one white, with a funny expression, very creative, using the principle of asymmetry in modern art, and the principle of complementary anticolors, which distinctly highlights the characteristics of this panda, which is so impressive that it is hard to forget. This combination of modern Chinese elements and modern elements is very harmonious.
Two personalized graffiti elements into
In addition to the above features, this theme restaurant has a major highlight is the personalized graffiti, personalized graffiti is the benefit of graffiti can be changed at any time according to the need for graffiti version of the contents of the way instead of the traditional restaurant relatively rigid business model, graffiti art was born in the 1960s in the United States, which combines the "hip-hop culture", the "hip-hop culture" and the "hip-hop culture". Graffiti art was born in the United States in the 1960s, it fused with the "hip-hop culture" to develop into an important post-modernist art form. At first, walls were the main medium for graffiti, and then subways, neighborhoods, and stations became places for graffiti art. Later, the intervention of some academy artists made graffiti art really enter the galleries, exhibition halls and other formal art halls. From this point of view, graffiti art in the beginning, its role is mainly through the principle of semiotics, to simplify and beautify some decorative patterns, so that it looks more beautiful, and its role lies in the decoration of the surrounding environment; in addition, because of its creation method relative to the traditional painting, more casual, play more free, so it has another role is the creator to use graffiti to vent their inner Its main features are different shapes, rich colors and distinctive personalities. In modern design, many designers draw on graffiti techniques for product pattern design, making graffiti art is not only a thinking activity, but also a new industrial force with high value-added, which brings people more casual, harmonic and relaxed feelings. It is mostly used in advertising design graffiti creativity, and Teng Ai Panda theme restaurant graffiti art used in the field of interior design, first of all, as a theme restaurant, its graffiti is not only decorative role, but around the theme of the restaurant to promote the restaurant, creative thinking techniques are needed to be able to fully reflect and satisfy people's need for some kind of material or emotional needs of the idea or conception, the most basic requirements are: Seek new, strange, real, thoughtful and planned. With creative graphics to accelerate the dissemination of information, convey the content of goods, persuade consumers and mass groups, so as to achieve the purpose of promoting consumption [2]. We can see that the following four graphs although the creative approach is different, but all have a similarity is the use of the panda logo.
The prominence of the logo can make customers have a deeper impression of the theme of the restaurant, and their style is relatively uniform, are the choice of simple lines to shape the graffiti image, distinctive personality, in terms of tone, the theme restaurant graffiti inherited some of the characteristics of traditional graffiti art, such as taking the color of the more pure black, red, lemon yellow, azure, the color of these bright colors. The black frame on a white background makes the contrast stronger, these are reflected in the 80's young people of a flamboyant character and desire to show their own feelings, both visually and culturally shocked every customer, it can be said that this is a very successful, cost-saving commercial art marketing program.
Three color tone characteristics of the performance
Color in interior design, has a fairly important role, it can be said that it is the soul of interior design. Different hues will produce different emotional effects, and different age levels have different preferences for color matching. For the age level of 80 personalized theme restaurant, it can be seen that it is mainly young faction is mainly, so the restaurant part of the orange-red modeling or reddish-brown dining table collocation, highlighting the warmth, peaceful atmosphere, the characteristics of this color is that it will make people's appetite.
We all know that red, orange , and other warm tones will make people become happy, excited, but there is also a problem, is that it will feel more time is long, and sometimes even let a person have a sense of irritability, so in the design of the restaurant, and then added some cold color matching, such as the picture of the soft green sofa and dark gray floor tiles, so that eliminates the customer's sense of irritability, in addition, the color actually There is a sense of space and weight, first of all, the warm color appears relatively speaking, more space, so in general, we are in the process of interior design, smaller space is generally not recommended to use all the warm colors, and the cold tone is just the opposite, it can make the room become empty, so that the design of the restaurant is different from the ordinary, such as the contrast between Figure 9 and Figure 10, it is the use of the modern popular mix-and-match style, the combination of warm and cold that gives customers a very special visual enjoyment.
Four Derivative products and personalized installations in the restaurant
In addition, in order to highlight the theme, the theme restaurant has also developed a number of related derivatives, traditional animation art derivatives are from the creation of art, the transformation of its artwork into a product; derivatives play the role of "seeing the drama". Derivative products play the role of "seeing the object and thinking of the play". On the other hand, the derivative products developed by the theme restaurant are created for the purpose of making profits, such as the coasters, matchboxes, sugar packets and so on in the picture below. These products not only play a practical role, and above all come with the restaurant's address and website, as well as its main logo panda's head, so that the restaurant's culture plays a role in spreading the word, such as matches, for example, for many smokers to bring back after the meal, it plays a role in publicity.
The above has been mentioned, the crowd after the 80's in a special era and the background of birth, they have some nostalgia and nostalgia plot, because the early 80's when life is not very rich, so this era of people have a *** with the same characteristics of things are rare and precious, so on the old things on the extraordinarily valuable, this is not only an object, but also an idea; and the price of old things! Relatively speaking, relatively cheap, put it as a decorative cost-effective, and can play the atmosphere of reminiscence.
Figure 15 in the furnace is the theme of the restaurant independently developed another special device, played a role in heating, and indoor furniture and items in the color is very compatible, making the restaurant environment more warm. It is also a major feature of the restaurant.
V? Conclusion
With the diversification of interior design, the theme of the restaurant has become one of the important popular trends, China's theme restaurant emerged in the 1990s, although the time is not long, but the rapid development of the 80 personalized theme restaurant is different from the ordinary restaurant's most important feature is that the restaurant is given some kind of thematic cultural connotation. The interior design of the restaurant is tightly focused on a specific theme logo and cultural atmosphere to operate, the article is mainly through the case of Teng Ai Panda Café, for the theme of the restaurant in the logo, derivatives, and indoor space form, color, material, furnishings, and other design elements for the analysis to elaborate a kind of post-80's modern people's special needs and design ideas, the generation and development of personalized theme restaurants, so that people know the The creation and development of personalized theme restaurant makes people recognize the way of culture has a new sense, is a very worthwhile to promote and learn from the design concept.
References:
[1] Yao Ting. Introduction to the application of graffiti art in modern packaging design[J]. Modern Decoration (Theory), 2011(4):81-82.
[2] Zhong Yantao. From Insulation to Conductor - The Evolution of Graffiti Creative Thinking[J]. Decoration, 2011(1):98-99.
[3] Danner. Philosophy of Art [M] (Translated by Fu Lei) Beijing: People's Literature Publishing House, 1983:35-72
[4] Ma Xinfan. The Industrial Value of Animation from Artworks to Derivative Products [J]. Art Dazhan, 2011(1):82-83.