The various management activities in any organization can not be separated from the plan, the following is a sample dessert business plan for college students, I hope it will help you.
College students dessert business plan sample 1
First, the cake store overview
1, the store hair belongs to the food service industry, the name of ? Maggie's Afternoon Tea? , is a sole proprietorship. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.
2, the store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, like.
3, the store requires start-up capital of 95,000 yuan.
Second, the business objectives
1, due to the location in the Trade Street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open up the market, we must work on the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the Trade Street and recover the capital in one year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a piece of heaven and earth, and into the cake market famous brand.
Third, the market analysis
1, the source: the store's target customers are: shopping and entertainment to the general consumers of the trade street, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.
2, competitors: according to the survey results that the domestic brand cake store has a lot, only the Fuzhou chain cake store has a lot of such as Andrewson, sunrise Square, red leaf, Anchor. Therefore, the competition is great.
Fourth, the business plan
1, first of all, to a few cake stores around? Stabbing intelligence? , figuring out the cost price of different kinds and sizes of cakes. Understand the business philosophy of all kinds of cake stores as well as the operation of the ? The first thing you need to do is to get to know the different types and sizes of cakes that are being sold.
2, the opening of the gold raised, began in the major cake store? The company's main goal is to provide the best possible service to its customers. You can't? The first thing you need to do is to get a good deal of money. Dig, to take advantage of the store less people, sneak past and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so think carefully.
3, it is understood to find a set of consumption fixed rate: ? Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you compete for orders.? From the experience of the product market a certain competitive strategy:? Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers?
4, the cake store is mainly for the public, so the price will not be too high, is a low to medium price.
5, you can print some advertising flyers, in the form of coupons issued to achieve the effect of advertising
6, the cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.
7, after much investigation, out of competition and other aspects of the needs of many cake stores to launch some of the cakes and cakes do not have much to do with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.
8, the establishment of a membership card system. Card printed on the name of the member. Membership card discount rate is not high, such as 9. 5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer and others together, and the waiter can call him (her) in public as * Mr., Miss, they will feel very respected.
9, put some promotional items on the table, magazines, content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, foil the atmosphere, but also to increase the consumer's good sense of the brand.
10, both from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Sanitation Law", which is based on the foundation.
11, the food industry has special job labor skills requirements: employees must hold a ? health certificate?
V. Financial Estimates
Start-up assets: about 95,000 yuan
Equipment investment: 1, rent of 5,000 yuan. 2, storefront decoration of about 2,000 yuan (including store decoration and light boxes); 3, shelves and selling platforms into about 1,500 yuan; 4, employees (2) the same clothing needs 500 yuan 5. The largest investment in machinery and equipment: 80,000 yuan (including the Making a full set of cake utensils) the first installment of the purchase price: flour, cream and other raw materials, about 6,000 yuan.
Monthly sales (even): 21,000 yuan. Accounting for the assessment of the relevant insiders, so a small cake store business on the right track, monthly sales of up to 21,000 yuan.
Monthly expenses: 14,033 yuan. Rent: the best site in the more densely populated neighborhoods, community trade streets, and close to small children's lots (such as kindergartens or playgrounds around), about 5,000 yuan.
Goods cost: about 30%, about 5000 yuan. Staff wages: 10 square meters of small stores need a cake master, waiter 1, salary *** count 2000 yuan.
Utilities and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of five years, 1333 yuan per month Monthly profit: 6967 yuan or so According to this estimate, a year or so to recover the investment.
Six, risk and constraints analysis:
As the cake store is not the first store on the street or in the neighborhood, it is difficult for customers to change the consistent taste, so it will have to spend more financial and material resources and? gimmicks? to woo customers.
College dessert business plan model two
I. Outline
A very concise plan and a summary of the business model to introduce your business project, usually about 500 words.
II. Company Description
A. Purpose of the company
B. Name of the company, the structure of the company
C. Business strategy of the company
Here in the most concise way, describe your products and services; what kind of difficulties you are prepared to solve; how you are prepared to solve them; and whether your company is the most suitable person for the job.
D. Relative value-added description of what new value your product offers consumers
E. Company facilities need to be described in detail on the planned company's equipment my company's production facilities and plants are mainly focused on the XXX
Establishment of the development of production facilities, and efforts to improve production and research capabilities in order to meet the increasing demand for customers. Increase sales of our products and services through large-scale promotional campaigns.
Increase distribution channels, retail outlets, regional sales, and sales companies using electrified direct mail sorting, etc.
Increase sales of our products and services through large-scale promotional campaigns.
Hire new employees to support sustainable growth in new market programs.
Improve R&D capabilities to create new trend-setting products and increase competitiveness.
Third, products and services here in a concise way, describe your products and services
Note that you do not need to disclose your core technology, the main introduction of your technology, product features, application areas, market prospects, etc..
1. Product Service A
2. Product Service B
Describe how your product delivers value to consumers and the ways in which the services you provide are those. Your product fills a gap in the market that needs to be filled. You can include a photo of your product or service here.
A. Product Advantages
B. Description of Technology: 1. Introduction to Unique Technology 2. Technology Development Environment
C. Research and Development
D. Future Products and Services
Describe your next generation of products, and also describe what additional services will be offered to future consumers.
E. Service and Product Support
IV. Market Analysis
Briefly describe what kind of industry, market, and specialized complementary area your company is in. What are the characteristics of the market? What is the difference between your analysis and market research organizations and investment analysis. Analyze whether there is a nascent market? How will you develop this nascent market.
If you're in the program software market developing platform tools for C++ or NT, don't just generalize about it being a $30 billion market. If you're making C++ application development tools on the NT workbench, you should detail in your report how much C++ development program software you sold last year***, how much of a growing customer base you have, and what is your target market? How much share did your competitors get? Are there any other market retailer OEMs selling your product.
A. Market Description
We plan to or are competing in XX industry. This market is worth approximately XXX and we believe that the major trends across the industry will be toward (environmentally oriented, miniaturized, high quality, value oriented).
Market research suggests (cite source) that this market will (grow and shrink) to XXX by 20XX. during this period, the market segment we are striving to compete in is expected to (grow, shrink, and not grow). The major forces that will change this are (e.g., price reductions in computers, booming appliance commerce, and other reasons) the largest growth in this industry will be XXX. your company may be unique in merging your product service with the current business of a company of the same caliber as XX Company. And today's similar XX companies are facing difficulties such as progressively higher labor costs.
B. Target Markets
We define our target markets as X, Y, and Z. Now, this market is shared by a competitor.
Our product has the following advantages: high value-added, excellent performance, high taste, and outstanding individuality for corporate tailoring.
C. Target Consumer Group
What factors motivate people to buy your product? Your technology, product for the user's attraction in where? Why do people choose your product service company?
D. Sales StrategyOur marketing department plans to sell our products through a variety of channels. We chose these channels because:
Consumer characteristics
We chose these channels because:
1. Seasonal changes in consumer characteristics;
2. Effective use of capital can be used to capitalize on the existing product sales channels in the market.
For each distribution channel, determine a target sales volume for a five-year period and other assumptions. The assumptions made for each channel can be these.
V. COMPETITIVE ANALYSIS
Tell us about the significant competitors based on product, price, market share, region, marketing approach, management tools, characteristics, and financial strength, respectively.
A. Description of Competition
B. Competitive StrategiesBarriers to Market Entry
Please examine here the major barriers to entry into your market segment and the barriers to competitors imitating you.
VI.Marketing Strategy and Sales
A. Marketing Plan
Describe how you wish to conduct your business. And the market segments you wish to enter. Distribution channels that have been used, such as: retail, direct sales to business organizations, OEM, and electronic media, etc. Also describe the market share you hope to achieve.
B. Sales Strategy
Describe the strategy you use to make sales. Include how you will promote your product: through advertising, mailings, radio or TV commercials, etc.
Describe your sales strategy.
C. Distribution Channels and Partners D. Pricing Strategy E. Marketing Communications
Your aim is to strengthen, promote and support the hot spots where your product can better meet the needs of consumers. The only principle is to find all possible favorable ways to ditch.