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China and Hongkong are one of the important exhibition cities in Asia. What's its name?
Convention and exhibition industry is a pillar industry in China and Hong Kong (hereinafter referred to as Hong Kong). In the past 20 years, Hong Kong has made use of its favorable geographical conditions and economic infrastructure. By establishing exhibition facilities, training exhibition professionals, establishing exhibition industry associations and developing comprehensive and international large-scale exhibitions, Hong Kong will develop into an "exhibition capital" in the international and Asia-Pacific regions.

As one of the important convention and exhibition centers in the Asia-Pacific region, Hong Kong has been selected as the top 20 best convention cities by international associations and international convention associations for many times, and is also known as the international convention and exhibition capital. It has been rated as "the best conference center in the world" by the British magazine "Conference and Incentive Travel" for many years.

In recent years, more than 900 large-scale conferences have been held in Hong Kong every year, with hundreds of thousands of participants from all over the world. Up to now, 14 Hong Kong convention and exhibition organizations have been confirmed as members of UFI (International Fair Union), and 22 exhibitions have been certified by UFI.

According to the statistics released by the Hong Kong Exhibition and Convention Industry Association in mid-2008, in 2006, there were 1 10 large-scale exhibitions in Hong Kong, including 92 large-scale exhibitions with an exhibition area exceeding 18 19 square meters. 65 trade fairs, 7 of which are the largest in Asia; It attracted 62,000 exhibitors and more than 5.2 million global buyers. In 2006, the exhibition industry brought HK$ 26.4 billion to Hong Kong economy, accounting for 65,438+0.8% of Hong Kong's GDP in 2006. Among them, the direct income brought by the convention and exhibition industry reached HK$ 654.38+03.2 billion, including HK$ 8.2 billion from visitors' personal expenses and HK$ 5 billion from event organizers and exhibitors. Visitors to Hong Kong stay in Hong Kong for an average of five days, and the average daily spending on retail and entertainment is about 65,438+00 times that of ordinary tourists and local citizens respectively.

In addition, due to the favorable macro environment, for example, English is also widely used in Hong Kong; Intellectual property rights are strictly protected in Hong Kong. During the exhibition, there are special infringement complaint procedures and legal advisers on site, which can solve intellectual property disputes between merchants in time. These measures have effectively promoted and attracted various exhibitors to hold various international conferences and exhibitions in Hong Kong.

The Hong Kong Convention and Exhibition Center in Asia, second only to Tokyo International Exhibition Center, is owned by the Hong Kong Trade Development Council, with a total area of 250,000 square meters, a leaseable area of over 70,000 square meters and an exhibition area of over 66,000 square meters. It is the first large-scale special facility specially built for exhibitions and conferences in Asia. Hong Kong Convention and Exhibition Center is a comprehensive exhibition venue integrating exhibitions, conferences, hotels, restaurants and even culture and entertainment. Apart from the Hong Kong Convention and Exhibition Center, there are other places in Hong Kong where large-scale exhibitions and conferences can be held, such as the Hong Kong International Center, the Cultural Center, the Art Center and Victoria Park.

The Hong Kong Trade Development Council was established in 1966. It is a semi-official public institution with the statutory function of promoting Hong Kong's foreign trade, and exhibitions are the most effective promotion tools. The exhibition department of the Hong Kong Trade Development Council is the official organizer of several large-scale international exhibitions in Hong Kong. The Hong Kong Trade Development Council not only holds many large-scale international exhibitions every year, but also serves as a global business information and business network center, providing targeted invitations and promotional activities to manufacturers and providing good business consulting services. "TDnet" sponsored by the Hong Kong Trade Development Council itself was rated as the best commercial promotion website in Asia by AC Nielsen. Won the honor of "excellent website" awarded by the American World Wide Web Promotion Association for three consecutive years. There are 280,000 visits every day, and 90% of users think they can get useful services.

Hong Kong Convention and Exhibition Industry Association is a private industry management association, which performs the functions of managing convention and exhibition enterprises. Hong Kong Exhibition and Convention Industry Association was established in 1990, with more than 60 members. Its business covers exhibition hosting, undertaking, freight transportation, venues, TDC, tourist association, productivity Council, hotels and travel agencies.

The Hong Kong government supports the convention and exhibition industry as a pillar industry. In line with the development of convention and exhibition economy, Hong Kong has invested about HK$ 600 billion over the years and built more than 2,000 major projects, including the airport trade and logistics center covering an area of 30,000 square meters, further improving the urban infrastructure and creating a good social atmosphere for the development of convention and exhibition economy. The Hong Kong government has also introduced a series of incentives and preferential policies to attract exhibition organizers and exhibitors.

This article will continue to briefly introduce the exhibition industry in other Asian countries, including South Korea, Thailand and India.