(This article is taken from the official account of WeChat: Jianlai. com OTA)
OTA has benefited from the rapid development of high technology, and the Internet era has eliminated the imagination of information asymmetry between hotels and consumers. That is, users can get all the information of the hotel anytime and anywhere without the limitation of time and space. First of all, it is convenient for consumers to choose their favorite hotels. Through Internet connection, all hotel information can be displayed to guests intuitively. It is easy for customers to know which hotels are suitable for them at the destination, and it is easier to compare which hotel is their best choice.
The well-known OTAs mainly include: Ctrip, Meituan Travel, Qunar, Mawei, Mama Donkey, Tongcheng Yilong, Tuniu and so on. Airbnb and guests abroad belong to OTA platform. At present, the online hotel industry platform is mainly divided into three camps: Meituan, Ctrip and Flying Pig.
As a rising ota platform, "Meituan Department" mainly uses its powerful traffic portal and loyal users of app mobile terminal for many years. Meituan mainly enters from the low-star market. At present, the short board is a high-star hotel, but it also has considerable competitive advantages in the market competition of traffic.
The "Ctrip Department" platform involves many fields of the tourism industry, such as air tickets, hotels, vacations, business trips, scenic spots tickets, restaurants and so on. In order to build a one-stop service model for tourism. This kind of platform is well funded, and the preferential strength of hotel business is also considerable. 70% hotels are directly contracted. In addition, the platform can use big data to specialize in hotel big data business. Therefore, in the whole accommodation industry, especially the hotel industry, online Ctrip platform is still the best choice.
As a representative player of "Ali Department", Flying Pig is called "Taobao in Tourism". Compared with the traditional OTA model, the biggest feature of Flying Pig is that it follows Alibaba's platform model, allowing businesses to directly face consumers and pay more attention to the development of overseas markets.
Ctrip, Qunar and Yilong Hotel only need to be online, and the other two can synchronize automatically. All OTA platforms can submit online applications at the same time.
(This article is taken from the official account of WeChat: Jianlai. com OTA)