1. Description of the plan (why do you make this plan and what problems will this plan solve)

2. Market analysis (who are your consumer groups, what characteristics do they have, and how to divide the consumer groups)

3. Marketing strategies (what marketing strategies are adopted, which consumer groups are targeted at, what methods are they used to capture the attention, and how to build a marketing channel)

4. Media/promotion strategies (In order to realize your marketing strategy, what methods do you need to adopt? Whether to advertise or promote, list the detailed method, budget, and cost accounting)

5. Effect estimation (estimate the social and economic benefits generated by this marketing plan)

6. Risk assessment (risks that may arise during the implementation of the plan)

7. Conclusion (such as concluding remarks)

Characteristics of the marketing plan The marketing

plan must have clear purpose, obvious comprehensiveness, strong pertinence, outstanding operability, and precise clarity, which means it reflects the requirements of "focusing on the theme, clear purpose, in-depth, meticulous, thoughtful and concrete, and one policy for each case, simple and clear".

Types of marketing plans Marketing plans

can be divided into large-scale excellent customer marketing planning plans, major project marketing planning plans, market survey planning plans, product promotion planning plans, etc. depending on the different objects they plan.

The theme and analysis of the marketing plan

are based on different marketing planning objects (i.e. marketing planning projects), and the themes that should be focused on are formulated. Marketing planning theme is the cornerstone and core of the entire marketing planning, and is the basic criterion of marketing planning. On the basis of explaining the theme of marketing planning, a brief introduction should be made to the planned project, including the background of the project, the overview of the project, the progress of the project, and the development trend of the project.