1. product positioning:

soupu. com in the same city advises you: before choosing a site, you should understand your product positioning and who are the consumers?

when it comes to product positioning, it is to classify and position the product attributes you sell and anchor the consumers.

such as: duck neck, dessert, milk tea, rice noodles with flowers, skewers and other snacks, these products belong to leisure and young people.

most of our consumer groups are young people, so our first choice of shops should be around shopping malls, snack streets, pedestrian streets and schools.

if it is a traditional restaurant or the like, and most of the consumers are stable residents or office workers around, then the location is suitable for residential shops or shops in the middle street of residential areas where residents are concentrated, near commercial areas, blocks and office buildings.

there are three question marks summed up by the same city soupu network: what to sell? To whom? Where are people?

after answering these three questions clearly, our site selection will be clear.

second, store analysis:

soupu. com in the same city suggests that you should observe three things when you visit the store:

(1) observe the frequency of people passing through the store, that is, the flow of people. Catering is generally observed before meals, such as around 12 noon and around 18 pm.

(2) Observe the industry differentiation of the shops next door or the whole street. If you do catering, as we know, catering belongs to the industry of cluster management. However, the next door is engaged in hardware plumbing pipes, building materials and home furnishing, etc., which are too different in the industry and are not suitable for opening restaurants; If there are fresh fruits next door, small and medium-sized supermarkets, leisure and entertainment industries can complement each other.

(3) Observe the convenience of transportation:

1. Choose a crossroads or a three-way intersection. The store faces the street on both sides, which is the most ideal location. This kind of shop has raised the degree of attention, and it can set doors on both sides, making it easier for customers to enter. It is what we often say, the Jinjiao double-facade shop in Yinbian, Jinjiao, which is a scarce resource. If you meet it, you can win it decisively!

2. The frontispiece of the store should be in the direction where the main flow of tourists comes as far as possible, rather than in the direction where the passenger flow goes.

3. In the pedestrian street (street lane) with shops on both sides, the location of golden section is the best. For example, in a row of shops with the same pattern and area, don't choose the shops at the two ends (except convenience stores) or the shops in the middle, but choose the second or third shops at both ends to the shops near one side in the middle.

4. The entrance is the main road, with more than four lanes in both directions, and there is a separation belt in the middle. It is inconvenient to cross the road, and it is more than 51 meters away from the intersection. The traffic speed is relatively fast and it is impossible to stop. The sidewalk at the entrance is too wide (more than 5 meters) or too narrow (less than 2 meters), which will affect the customers of food and beverage outlets, and the traffic convenience is low. It is not recommended to choose. If there is a certain scale residential group or business district behind the store, it can also make up for this defect, and it is optional.

5. The entrance is two lanes or two-way one lane without yellow solid line. There is no isolation belt in the middle, and the traffic is slow. It is within 31 meters from the intersection and the sidewalk at the entrance is more than 3 meters. It is a better location with high traffic convenience. It is recommended to choose.

6. It is a better choice near the bus platform. You can set up some fast and affordable snack shops for the tourists who travel by bus.

7. Shops in shopping malls and elevators are not necessarily good. Customers come to shop, so they have to go shopping. Therefore, it is recommended to choose middle and corner shops, but not dead corners.

8. If you are spending by people in the community, you should choose the vicinity of the main gate of people flow, and pay attention to the main gate of people flow. The main gate of the community may not be the main gate of people flow, so you should observe and distinguish. If there are both consumers in the community and street people, the above considerations should be considered comprehensively.

9. Commercial street/pedestrian street, the direction of people flow and shops in the central area should be optimized, and the direction of people flow can be used to sell small commodities and snacks in department stores.

formula for site selection of soupu. com in the same city

Jinjiao's silver-edge shops are rubbish waist, and shops with dead corners can't be taken.

the overpass is separated from the driveway to block the money and block the passenger flow.

it's best to level the street in front of the store, and the high ladder in front of the store should be reduced.

People flow is not equal to passenger flow, and Wangjie is not equal to Wangpu.

low rent, high transfer, gnashing one's teeth, being able to operate, but not easy to invest.

high rent, low transfer, short-term business circle, risk, to be controlled.

Business district costs a lot of money, and community stores should be centered.

distinguish between yin and yang streets, and be careful when paving in the west.

similar brands are choking, and they can't do it if they go too far.

Special-shaped shops should be carefully selected, and community shops should also be used for nursing.

in the surrounding commercial and residential areas, it is most appropriate for customers to cross.

the reason why the store changed hands in the past life and this life should be more real.

avoid covering the door of the shop, and be careful when it is less than 2.5 meters.

the property right of the store should be clear, and see the landlord when signing the contract.

Third, store evaluation:

The most important thing in choosing a restaurant is to find out from the property management office whether this store can do catering, whether the fire can pass, whether there is natural gas and water supply and drainage. Remember that it is the property, not the landlord. What the landlord told you may not be accurate. He is renting out the shop. Otherwise, the contract is signed, the rent is paid, and even the shop is renovated, only to find that there is a "hard injury" that can't pass the fire protection or other qualifications (license, environmental protection and sanitation, etc.), then it will be troublesome and the loss will be great.

when we find a shop, how can we evaluate whether this shop is suitable for us to open a shop?

it is suggested to consider the following four aspects.

(1) store visibility, a normal good store should be visible from all directions, which is commonly known as Jinjiao. Therefore, we should pay attention to the isolation belt in front of the store, greening and other obstructions.

(2) You can reach a convenient and easy location by direct route. For example, your shop is on the side of the road, but there is a barrier in front of the door, so you have to go around the intersection 51 meters away, which is an obstacle.

is there any obstacle? Do you need to turn back? Can I stop by? These are all factors to consider. In a non-direct store, it is easy for customers to be intercepted by other stores on the way to find it.

(3) Availability, whether the property belongs to commercial use, and whether a business license can be obtained?

some shops are converted from the first floor of the house, which belongs to the house. Opening a shop in such a place is at risk of being closed at any time. For example, restaurants must have permission from the environmental protection department, hygiene license, etc., all of which have particularly strict regulations. There must be a real estate license, which is the most basic guarantee. In particular, the transfer of the second landlord often pits a lot.

when choosing the second landlord's store, you must communicate with the landlord to confirm the contract and real estate license to prevent fraud.

if there is a residential building upstairs, be sure to call the industrial and commercial bureau and ask if the location of the store can handle the catering business license. In addition, the new shopping center must require a fire acceptance certificate to be legal. And whether there is a lease right and how long the lease period is.

(4) The basic conditions and specifications for a store to do catering must have water and electricity. Can the kitchen be equipped with smoke exhaust passages? The area is selected according to the business format.

IV. Shop types

Comparison of advantages and disadvantages of street shops, shopping malls and community shops

Soupu.com in the same city reminds: The types of shops are different, the advantages and disadvantages are different, and the business formats are different. You should figure it out!

(1) Street shops

such as fork intersections, main roads and auxiliary roads.

advantages: large traffic and large people flow.

Disadvantages: (1) The rent cost is relatively high; (2) The accurate customer base ratio is low; (3) Poor accessibility; (4) Visual presentation, such as the eye-catching degree of the door head, the placeability of the water sign of the landing poster, the selling sound and so on, requires higher requirements.

(2) Shopping malls and stores (in-store stores)

For commercial complexes such as wanda plaza, Vientiane City and Joy City, multiple storefronts should be located on the first floor or the fourth to sixth floors in this area.

advantages: there are many people, and most of them are food, clothing, shoes and bags, daily necessities and entertainment.

Disadvantages: (1) It can only be used as a large-scale leisure restaurant, and generally operates high-priced restaurants, so it is impossible to make cheap snacks; (2) Competition with dinner/leisure catering is stressful; (3) The rent is expensive or the operating point is too high, and the operating cost is high.

(3) Community shops

Around the residential area and the vegetable market.

advantages: low operating cost, densely populated area, accurate positioning of customer groups, and easy to cultivate repeat customers.

Disadvantages: (1) The target customers are mostly fixed people, and the sales volume has not increased much; (2) Home cooking, cheap snacks and special diet are the main foods; (3) Strive to improve their own quality and service, enhance their competitiveness, and attract repeat customers. It's a dead end for community businessmen to fail to attract repeat customers.

V. Evaluation of business circle:

The location is the business circle, and the business circle determines your customers

(1) If the store is selected in shopping malls, group office buildings, pedestrian streets and other places, this kind of business circle has a large flow of people, strong purchasing power and high brand promotion, but it should be noted that its rental cost is high and the products are biased, so it is generally difficult to survive in operating low-priced restaurants here.

(2) If the store is located in a place with high density of permanent residents, such as the old city, a commercial residential area with high occupancy rate, or near the vegetable market, the consumer groups in this kind of business circle are relatively stable, and it is easy to accumulate repeat customers, with obvious consumption themes and moderate store rent. It should be noted that there are limitations in brand promotion, and there are many brands in the same industry.

(3) The shops are located in places close to the population concentration, such as parks, government agencies, railway stations, bus stations, etc. This kind of business circle has a large flow of people and has a high degree of publicity and promotion of the brand, but it should be noted that the target customers are few and the customers are relatively unstable.

(4) The shops are located in places with convenient transportation, such as bus stops, the only way to the vegetable market, and near large and medium-sized schools. This kind of business circle has a large flow of people, which is convenient for product matching, relatively stable customers and strong purchasing power, but it has some limitations in brand promotion.

the same city soupu. com reminds you to pay attention:

Now many shops have residential buildings above them. At present, the management of environmental protection in China is getting stronger and stronger, and many cities will participate in the creation of a national civilized city, so this year will also have a great impact on food and beverage certification, so if there are houses above the shops you choose, you must call the Industrial and Commercial Bureau or go there yourself before signing the rental contract. Ask the industrial and commercial bureau to check whether you can apply for a catering business license by taking photos of the location of the shop you choose. Many people will have a misunderstanding, that is, they will see a restaurant opening next door and mistakenly think that this place can be done. In fact, it is not. Because the policy changes every year, others may have handled it before, which is a historical problem. Therefore, I suggest that you must make a phone call or make a trip to make sure that you are signing the contract.

VI. Matters needing attention in signing the contract:

(1) The property right is clear, and the property right of the house is clear. Can this shop be rented normally?

(Is the ownership of property right clear? Have you been mortgaged? Pledged, etc.)

(2) deposit, deposit (as long as you pay money, be sure to leave a written receipt or contract)

Many people want to rent the shop after seeing it, but they just "want to rent it" and have no final decision, but they are afraid that others will not be able to rent it themselves, so they will pay some money in advance to the landlord. This money is commonly called deposit.

So many people don't know that there is a big difference between deposit and deposit in law.

deposit: whether to rent this store or not can't be determined with 111% certainty. The contract has not been signed yet, and there is no certainty.

deposit is the money paid for the reservation, and it is a means of payment for the parties. It is only a unilateral act, and has no clear guarantee nature. It is a certain amount of money paid before the conclusion of the contract or before the performance as a guarantee, which has certain legal effect.

if the lessee breaches the contract, it has no right to demand return. If the landlord breaches the contract and rents the shop to someone else and doesn't rent it to you, the tenant can ask the landlord to return it twice.

down payment: definite means that the contract has been signed, which is firm and binding on both parties.

down payment means that one party to the contract pays a certain amount to the other party in advance to ensure the performance of the contract, and it exists as a guarantee of creditor's rights. In the contract, as long as the deposit clause is agreed, if one party breaches the contract, it will bear the loss equal to the deposit amount. In other words, if the party paying the deposit defaults, that is, the ownership of the deposit is lost, and the deposit belongs to the party receiving the deposit. If the party who collects the deposit defaults, it should double the deposit. This method of ensuring the performance of the contract by means of deposit is called deposit penalty. In the sale of commercial housing, the penalty of deposit is also applicable.

city soupu. com reminds that there is only one word difference between deposit and deposit, but there is a world of difference in legal nature. Deposit is not a standardized concept, it has the nature of advance payment in law, and it can't guarantee the creditor's rights. If the contract is written as "deposit", if one party breaches the contract, the deposit will only be used to offset the house payment, and the other party has no right to ask for double return, but can only get the original amount, not double return.

(3) Whether it can be subletted or transferred

Because most landlords (mostly shopping malls and commercial street landlords) will stipulate in the contract that the lease cannot be transferred to the outside world before its expiration. Therefore, when signing the contract, everyone must see clearly whether it can be transferred. Because this involves the future lessee's own interests.

city soupu. com reminds: the entity's operation investment is large, and it is not easy to operate. We must strive to write clearly on the contract that it can be transferred/sublet.

(4) The increase of the lease term and renewal should be clear

Many people may rent for three to five years when signing a lease contract, but the rent is paid on an annual basis, but the increase of the rent in the second and third years is not clear.

under normal circumstances, if your business is doing well in the first year, or if you start in the surrounding business district, the first thing for the landlord is to raise the rent. in order to avoid these problems in the future, everyone should make it clear when signing the contract for the first time that the rent will increase year by year.

the same city soupu. com suggests that you clarify the following three questions:

1. During the lease term, you should write clearly about the rent increase in the past three to five years, so don't bother.

2. The lease period of three to five years has come, and the issue of price increase for renewal of lease has also been clearly written.

3. For various reasons (under what circumstances? If a large area of business is in recession, the overall business circle is in a downturn, and the epidemic situation is seriously affected, it is possible to negotiate a rent reduction.