With the continuous improvement of consumption level, customers' requirements for the market are also constantly upgrading. Especially after the epidemic, consumers pay more and more attention to food safety, stable quality, eating speed and so on. From the basic demand of "eating well" to the present "eating fast and well". This also allows more and more catering brands to constantly improve their own chains, brands and mature operating systems.

2. Standardization and upgrading

The standardization of a chain brand not only refers to products and VI, but also includes the single-store model and the standards of supply chain industry including products, services and scene experience. The brand store created in this way is more standardized and systematic, and it can also make the brand more deeply rooted in the hearts of the people. In the future, only escalating standardization will be the foundation for the long-term development of Chinese fast food brands.

3. Brand potential upgrade

Brand potential energy represents a brand's popularity, reputation and satisfaction in the industry. The level of brand potential energy also determines the development of the brand. The biggest difference between catering brands based on quality and standardization and popular restaurants among network celebrities is that they have long-term development orientation and values, so they have more brand awareness and tonality. With these supports, the brand can continue to develop and go further.

With the development of catering industry and the increase of consumer demand, the future Chinese fast food is no longer a low-threshold industry, but more and more tends to be branded and specialized.