2, the main layout of the group of buildings, the relationship between the main body (the main body of the project's floor plan, store division, channel division, the area of a single store, the distance between columns, the distance between the network, etc.)

3, the investment program, the investment industry positioning and the proportion of investment industry

4, the investment program plan (including the group of building layout, arrangement, and (including the layout, arrangement, and preliminary division of each floor)

5, the main floor price, and the sales and leasing (intention) price range of each floor

6, the positioning of the consumer population of the commercial sector

7, the positioning of the business mode of commercial sector

8, the preliminary development of the commercial general interests, including (the lease period, rent, management fees, the collection of rent and management fees, decoration, rent-free period, and other). Period, rent-free period and other preferential measures)

9, understanding of the company's aspirations and expectations

10, the development of investment strategy

1, investment scope target positioning thinking

1, shopping centers in the end of the goods and services "sold to whom" (the target consumer groups and (the target consumer group and the scope of the business circle)?

2, the project is different from other counterparts of the business characteristics? Different lots, there are different array of tenants, intends to strengthen the leisure and entertainment as the center, in the restaurant, bar, entertainment and other industries on the investment efforts.

3, the current business trends are facing the localization, nationalization, international integration of the subject. To this consumer culture issues, investment promotion work can not be avoided. Brand can bring a high reputation for shopping centers, but not necessarily popular; second- and third-tier brands, although not large, can have uniqueness and customer loyalty. The biggest advantage is the price of selling points; this means that investment is very much localized.

Second, the commercial format business mode positioning thinking

Modern commercial business mode: self-employment, joint venture (deductions), leasing.

Since the market's total population, consumption level, consumption habits and other limitations, the grade of the market single property in the form of pure leasing throughout the market can become a prosperous market is rare, for example, many shopping centers were purely leasing, and then because of the inability to prosperous market began to turn to the joint venture.

The problems of leasing are:

1, in the absence of the formation of the market before, the operators are more spontaneous, such as; commuting time, seasonal stocking time, etc.

2, it is difficult to achieve uniform packaging.

3, the shopping center itself vicious competition, such as; your goods sell well, I also go to take your goods to sell, and I also sell cheaper than you.

4, the tenant's own anti-risk ability is poor

5, it is difficult to form a complementary commodity

Advantages of joint venture

1, the tenant's early pressure is small

2, the introduction of a large selection of brands

3, the tenant's own strength, the rate of stocking is strong

4, the overall image of the overall image of the display of beautiful, and the overall image of the shopping center, the overall image of the shopping center.

5, can fully create a shopping environment

6, the goods can form a complementary shopping center itself wants to recruit

Commercial real estate, commercial real estate in front of the real estate in the back, in order to really bring the prosperous city of the prosperous store

This is what we often say, "Let the prototype speak for itself"

Whether it's a commercial real estate, commercial real estate in the front of the real estate in the back to the real prosperous market

It is often said "Let the prototype speak for itself".

Whether leasing and joint venture coexist with each other to drive the prosperity of the market;

Three, the proportion of investment

Because the project is now less problematic around the flow of people, shopping centers to have characteristics to attract consumers, the property will be featured in the leisure and entertainment shopping centers, so it is recommended that the proportion of the following investment

Leisure and entertainment 50% ~ 55%

Food and beverage 25%~35%

Department store 10%~15%

Others not more than 15%