Today's society can be said to be the peak of entrepreneurship, and more and more people choose the road of entrepreneurship. The catering industry can be said to be the hottest industry in entrepreneurship. Food is the most important thing for the people, and no one can live without it. This has made many entrepreneurs see business opportunities, so restaurants have become the choice of many entrepreneurs. Every industry has its taboos, and the catering industry is no exception, especially novices, who know nothing about these taboos. So what are the taboos for opening a restaurant?
NO1. Product has no characteristics
Product has no characteristics, which is also a big taboo for restaurants. The characteristics are the most attractive in this society, especially in terms of eating. It is especially important to choose a characteristic. For example, if you open a Sichuan restaurant in Sichuan, you should not choose a Sichuan restaurant unless you can make Sichuan food very authentic.
of course, you must have your own specialty dishes, which can be reflected when guests order. There are no specialty dishes, and the waiter didn't recommend them when the guests ordered. Moreover, signature dishes can not only retain guests for a long time, but also attract more guests.
NO2. The location should not be
The most important thing to open a store is to choose a location. Inappropriate location selection is especially taboo in catering, that is, no matter how good your taste is, the price is cheap, but the location is remote and no one cares. The location of the hotel is mainly near the residential area, college, station and office building, so that there will be consumer groups, markets and industrial business circles.
Only when hotels gather can an industry business circle be formed, attracting more people and doing better business. It is called a snack street, but it is necessary to avoid choosing the same storefront and increase competition with the same store. For example, if there is already a hot pot restaurant, you can open a griddle shop and the like. For a novice to open a restaurant, the restaurant is especially taboo for improper location selection.
NO3. The environment is messy
The environment of the hotel storefront has become more and more important in the hotel. A good environment can sometimes be the key factor for the success or failure of opening a store. How is the store environment? It doesn't mean that the more you invest, the better. It depends more on the design.
The decoration design of restaurants is different from that of ordinary families. The decoration design of restaurants is particularly complicated, and it also involves professional issues such as environmental protection and fire fighting, and it is also responsible for the decoration design of kitchens together with the chef.
what is the most taboo for a novice to open a restaurant? NO4. service is not in place
service is the current social trend, and any industry is linked to the service industry, especially the catering industry, which pays more attention to service. Poor service is very disgusting, and most people will not go to a restaurant with poor service for the second time.
A good service will always make people linger, which will lead to more repeat customers. Besides, they will spread word of mouth and let more people know. Therefore, it is very taboo to open a restaurant because the service is not in place.
NO5. Offending the chef
Beginners don't have a lot of resources to open a restaurant, and it is also difficult to purchase it. Therefore, people who have never worked in the catering industry usually consult with the chef, and the settings are purchased by the chef.
Especially the purchase of equipment, this is very important, because different kitchen equipment has different functions, and what kind of equipment is needed for cooking. Experienced chefs absolutely know what equipment should be used, so chefs should not be offended.