What is Circle of Friends advertising?

WeChat advertising currently includes Friend Circle Ads and Public Number Ads, both based on the WeChat Public Number ecosystem.

●? WeChat Friend Circle Ads are native ads that are displayed in the user's circle of friends in the form of friend-like original content.

●? This form of advertising appears natural and approachable. It happens to appear when users and audiences are browsing the circle of friends, which is more life-like and closer to the audience, with higher acceptance and better conversion rate.

Friends advertising has opened up 30 first-class industry categories, you only need to meet the requirements of the access industry of friends circle advertising, you can put friends circle advertising.

Currently, Circle of Friends ads support ad styles such as graphic ads, video ads, and local promotional ads, and support multiple dimensions of targeting capabilities, with specific product capabilities described below.

Friends circle graphic ads

Friends circle graphic ads are composed of five parts, including advertiser's avatar & name, outer copy, outer image, "view details" link detail page, user social interaction, etc.

1.

1. Advertiser avatar&name

Pulls the avatar&name of the advertiser's public number where the advertisement is placed, and the user clicks on it to jump directly to the advertiser's public number introduction page.

2. Outer copy

Advertising is a very important part of the creative outlook, the copy should be simple, friendly, easy to understand, the word limit is no more than 40 words, no more than 4 lines.

3. Outer image

The outer image is an important part of the ad creative to reach the user directly, used to illustrate the creative idea through rich visual elements, support the configuration of 1, 3, 4 or 6 images.

4. Link detail page

The "View details" text chain will change according to the selected promotion target: if you select "Brand promotion", the corresponding text chain will be "View details"; if you select "Brand promotion", the corresponding text chain will be "View details"; if you select "Brand promotion", the corresponding text chain will be "View details"; if you select "View details", the corresponding text chain will be "View details". "; if you choose "public number promotion", the corresponding text chain will be "learn about public number"; if you choose "mobile app promotion", the corresponding text chain will be "Download Apps".

The link detail page is mainly used for describing the advertisement in detail, which is an important part of delivering the advertisement to the interested users. View detail page supports jumping to public number graphic message, public number detail page, app download landing page, template H5 page or custom H5 page.

5. User social interaction

Allow users to "engage" with the ad by liking and commenting on the creative.

Selecting interest tags helps to pinpoint target users and increase the effectiveness of ads; the more tags you select, the more users you can reach.