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Burger King Women's Day tweet is suspected of discriminating against women. What happened?

Burger King's tweet on Women's Day is suspected of discriminating against women, and it reads: Women belong in the kitchen. (Women should stay in the kitchen. )

In this regard, some netizens said that this was a statement of "disrespect for women" and "discrimination against women" issued on Women's Day. Burger King UK explained that they are promoting the upcoming scholarship program for female employees in this way. Only 21% of professional chefs in British kitchens are women. They hope to change the gender balance in the catering industry and give female employees the opportunity to engage in cooking. Since then, Burger King UK has deleted the controversial tweet and issued an apology, saying that the initial tweet was wrong.

its rival KFC later teased it and advised it to delete Twitter. At the bottom of the tweet, Burger King explained that the meaning of this tweet is mainly to introduce a training for female employees who want to become chefs. They think that this will encourage women to participate in the catering industry and change the status quo of gender imbalance in the catering industry, but netizens don't buy it, and they all think that this is what a typical "sexist" will say.

Extended information:

This is not the first time that there has been a topic of discrimination against women:

As early as 2118, Burger King of Russia published an advertisement saying that women who were pregnant with the children of World Cup players offered lifelong hamburgers, which was suspected of discriminating against women.

Burger King wrote in the advertisement, "We will assume social responsibility, so we will reward some women who are pregnant with the children of World Cup players. Everyone will get 3 million rubles and enjoy the service of Burger King for life. For those girls, their children may get the best football genes and will benefit the Russian national team in the future. Go ahead! We believe in you. "

Although they deleted the advertisement on Tuesday, it still caused a bad reaction in Russian society, so they issued a statement apologizing to Russian women.

The statement said, "We apologize for our previous advertising campaign, which is really insulting. We are here to thank your for his feedback and want to inform you that we have deleted all the materials related to the campaign. No one should be born in the kitchen. The kitchen is a good place to express love for family members. Men and women are the same, and it is by no means a patent for women. "