Zhonghui Design (a professional trademark design company) Answer:

Trademark LOGO is an important part of enterprise brand, and designing an excellent trademark LOGO should achieve unique, easy-to-remember and highly recognizable effects. Here are some basic steps and precautions of trademark LOGO design.

know the brand

before designing the trademark LOGO, you need to know the brand deeply first. Including: the company or product's target positioning, image, slogan, audience, industry competitiveness and other aspects. By understanding this information, designers can determine the appropriate modeling elements, colors, fonts and other aspects, and find the most representative visual image that truly meets the needs of enterprises.

determine the type of LOGO

trademark LOGO design can generally be divided according to different types, such as abstract/text/graphic/combination. Only when the type is selected can the design be better started, and only when the effective links are exposed can the process be accelerated and the highly competitive results be formulated.

creative ideas

for each type of trademark LOGO, designers begin to carry out creative ideas to plan successful design ideas. We should open our minds as much as possible, adopt convenient sketches, simple models or mind maps, let all the feedback input into the official personnel center of the enterprise be matched with different feedback opinions, and brainstorm with closely related project members.

Choose the right color, font and shape

After the idea of Idea brainstorming, designers need to make a deeper choice of color, font and shape according to the design requirements such as brand positioning and audience characteristics. Choosing a uniform color can increase the impact and recognition of visual effects; Appropriate fonts are emotional and eye-catching to enhance writing memory; Finally, modeling-whether it is purely abstract graphics or concrete objects, it should be easy to express its brand, and ensure good recognition and uniqueness.

Design size and proportion

A good LOGO design usually needs to be extended to different media platforms. When considering the size, proportion and typesetting of a trademark, we must consider how to adapt to various application environments in order to achieve the maximum effect. At this stage, the daily view file is made, and the backup archive containing high-definition source files is needed.

Complete the design and verify the effect

The last step is to complete the trademark design task, and at the same time evaluate and test it extensively. Before it is officially launched, it can be simulated and multi-dimensional effective detection such as words, patterns and use environment can be added to ensure that the trademark has good recognition.

to sum up, in the above steps, the designer always needs to convey a practical design scheme related to the brand, and ensure that the trademark LOGO shows the brand value and concept. Effective design flow is the basis of realizing a successful brand visual strategy, which includes innovative and original design elements that must consider the needs of the audience, and provide strong support for new ideas while leading the trend.

Zhonghui Design original trademark design works

The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional trademark design company, hoping to help everyone.