In order to ensure the scientific and orderly activities, it is often necessary to make an activity plan in advance. The activity plan is a business plan that clarifies the time, place, purpose, expected effect, budget and method of activities. So how should the activity plan be formulated properly? The following is the theme scheme of Father's Day catering activities I have carefully arranged for your reference, hoping to help friends in need. Father's Day dining activity theme scheme 1
Father's Day is a festival of special thanks to father in a year, which started at the beginning of the 21th century. Father's Day dates vary from country to country, and there are various ways to celebrate it, most of which are related to giving gifts, family dinners or activities.
theme: "father's day"
activity 1: opening ceremony.
detailed rules:
1. The host or DJ announces the start of the festival carnival and drives the atmosphere at the scene.
2. The DJ on the stage can adjust the volume of cheerful music (from low to high, so as to arouse the guests' passion)
3. The host or DJ can also tell the guests that male friends will be the protagonists tonight. President lyndon johnson finally signed the presidential proclamation in 1966, announcing that the third Sunday in June every year is Father's Day. Male friends can put aside their fatigue from work and enjoy carnival music and refreshing wine today.
budget: 5-11 minutes.
activity 2: promotion of complimentary drinks.
Detailed rules:
1. The host or DJ will inform the guests of the preferential drink giving activities during the festival.
2. Specific contents can be written in the on-site advertisement, for example, buy two and get one free for whisky and foreign wine set meal (you can freely choose the form of giving away to promote the goods under the condition that the profit is not affected)
3. KTV boxes can use the way of spending more than the minimum consumption and sending beer or snacks to attract customers.
activity 3: PARTY details:
1. DJ selects and plays Disco music suitable for happy scenes, so as to drive the atmosphere of the scene.
2. It is best to choose dance music suitable for the festive atmosphere for Disco songs, or to play DJ versions of some old songs, such as "days of our lives", so that the men on the scene can recall the past scenes of struggle in their careers, feel warm and feel more fulfilled.
3. When DJ plays well-known and familiar music, the volume of the key lyrics can be suddenly and briefly reduced, so that enthusiastic customers can sing the lyrics together, achieving the wonderful effect of harmony between sound and sound, and making the warm atmosphere at the scene reach the extreme.
Activity 4: Giving gifts in the holiday lottery (men's articles specially designed for Father's Day are preferred) Details:
1. The DJ announces the start of the lottery and informs customers of the details and precautions of the game.
2. DJ can inform customers of attractive gifts, and announce that every customer who has spent enough on the spot today will have a chance to win a man's holiday gift. It can also be said that if customers and friends on the spot actively participate, they will have a chance to bring back a gift for their father.
3. Gifts mainly consist of men's articles such as razors, alcohol, cigarettes, sunglasses and ties. Father's Day Catering Theme Scheme 2
It is hot in summer in June, and my father loves me like a mountain in June. The sunshine in June is the hottest in a year, symbolizing the fiery love that fathers give their children. Father's love is like a mountain. Many things in life can't last forever, but his love for us is eternal. The annual Father's Day is coming. In this father's festival, in order to arouse consumers' enthusiasm, attract more customers and increase turnover, the marketing planning scheme for Father's Day is decided by the management company as follows:
1. Activity time: June 17 x June 18
2. Activity purpose:
1. Stimulate family consumption through activities to enhance the good brand image of the enterprise;
2. Stimulate consumption and compete for market share;
3. increase the sales volume of e-meals and increase the business income of each store.
third, the theme of the event: Father's Day, xx family.
IV. Venue: xx
V. Contents of the event:
1. During the event, the welcoming staff of each store sent holiday wishes "Hello, Happy Holidays" to the middle-aged and elderly men who came to the store for consumption.
2. During the activity, two tracks, Repaying My Life and Father, were added in each store.
3. During the activity, there are gifts for ordering xx meals.
4 sets of playing cards for xx meal will be given free of charge for those who spend more than 688 yuan on telephone ordering, and a gold card for VIP members will be given free of charge for those who spend more than 888 yuan on telephone ordering. All stores should make registration and keep financial records.
4. During the activity, the kitchen department of each store launched several love packages for Father's Day. The price of each store can be determined according to its own specific situation. The dishes are mainly healthy and nutritious, and the names of the dishes reflect the father's love (reference: grateful love, father's love is like a mountain, father's love is like water, and father and son are deeply affectionate). And mainly promote a special Father's Day dish.
5. Guests who spend money in the store during the activity will receive a free family photo (11-inch plastic package) when spending money at a single table in 811 yuan. All stores should make registration and keep financial records.
6. The Planning Department uses the SMS platform to send a message of Father's Day blessing to customers: "My heart is on Father's Day, and a number of Father's Day love packages are warmly launched. xx Catering wishes all fathers in the world a happy holiday!"
VI. Publicity matters:
1. The planning department of the management company is responsible for engraving Father's Day banners, one for each store, with the content of "Father's Day, xx Family" and delivering them to each store before June 5;
2. On June 6th, the planning department of the management company sent a message of Father's Day blessing to customers in all stores, saying, "My heart is on Father's Day, and a number of Father's Day love packages are warmly launched. xx Catering wishes all fathers in the world a happy holiday!" .
VII. Precautions:
1. Each store carefully organizes employee learning activity plans and trains employees on relevant knowledge according to the plans;
2. During the activities of each store, do a good job of taking photos and developing photos, and increase the income-generating points;
3. The activities of loyalty cards and coupons are carried out at the same time. Theme scheme of Father's Day catering activities 3
1. Purpose of activities
Through the publicity before and on the day of Father's Day 6.21, we will give warm reminders and gifts to customers who have dined, as well as provide customers with other series of behaviors of value-added services, so as to move customers and increase their emotional attention to our spicy lotus club, and constantly focus on spicy wind, thereby improving our turnover, customers' turn-around rate and loyalty to our brand of spicy lotus club.
Through our emotional marketing (providing value-added services), we will continuously improve the market share of our Spicy Lotus Club in Langfang catering market and keep ahead of our competitors.
second, the activity time:
third, the activity place:
fourth, the activity content
1. Customers who come to our store for dinner on Father's Day can call their father free of charge, whether it is local or domestic long distance. Time limit is 15 minutes.
2. Customers who come to our store for dinner on Father's Day will have the opportunity to take a photo for free and send it to my father for free.
3. If a guest invites his father to our restaurant for dinner on Father's Day, he can enjoy the following benefits: (1) Take a photo for free; (2), send a shadow box; (3) Send 1.3 special dishes to commemorate Father's Day; (4) Send a gift (tie, etc.).
4. If you invite your father to dinner, you can enjoy the above discounts, and you can also enjoy a 28% discount on the whole order at this time;
5. For fathers who celebrate their birthdays on Father's Day, our store provides a free Father's Day family package table for less than 11 people. (The father's birthday must be based on the date on the second-generation ID card, he has reached the legal age of marriage for more than one year, and he has taken photos with his children)
V. Publicity and atmosphere creation
(1) Foreign advertising
1. Two print media advertisements;
2. The second issue of TV advertisement;
3. Online advertising;
4. Advertisements for high-grade buildings
(2). Mass sending of short messages.
SMS content: 6.15 Father's Day is coming, and all staff of Spicy Wind wish your father or you health and happiness as a father! The father whose birthday is on June 5th can enjoy a free family package! There are more surprises! Telephone number for ordering food:
(3) Through the arrangement of various advertisements (pictures and words) inside and outside the store in different positions, all-round and three-dimensional publicity will be carried out at this time to create a strong Father's Day cultural atmosphere in the store. The specific work arrangement is as follows:
1. Water sign outside the store to remind customers for the first time;
2. In-store advertising and atmosphere creation:
(1), 3 X display stands;
(2) 31 spray-painted pictures;
(3) Special Father's Day menu;
(4) Free Father's Day family package;
(5) Soft writing on the table (from Children's Day to Father's Day on June 5th);
(6) Background music: Chen Hong's "Go home often", and Cui Jinghao and Liu Hegang's two versions of "Father" are played circularly;
(7), employee greetings: Happy Father's Day! And so on to remind customers of the second and third Father's Day. At this time, customers will have Father's Day feelings or think of their father in their hometown or the hardships and difficulties of being a father, which will not pave the way for the later touching!
3. On-the-spot interaction:
(1). Send a father-son (female) heart-to-heart dish. Blessing words: I wish the father, son and daughter in the world will always be heart-to-heart and happy!
(2) Take photos on the spot. Voice over: Leaders, let's leave this eternal moment on this unforgettable day of Father's Day! We'll send it or send it to you then;
(3) propose a toast to the father at the scene and the father in the world. Toast: Today is Father's Day. I wish the father at the scene and the father far away from home a happy holiday and good health!
(4), (after the toast) said: Leaders, my assistant and I present a song "Father" to the fathers and guests at the scene, and wish you and your Father's Day happiness and good health again! (Push the atmosphere to a climax)
VI. Precautions
1. Propagandizing manuscripts, words and expressions should be appropriate, accurate and in place. If they are too much, they will be false. If they are not enough, they will not be able to have feelings with customers, and it will be difficult to touch customers.
2. All staff should be trained on the contents of Father's Day activities to get familiar with them.
3. Father's Day promotions cannot be enjoyed at the same time as other promotions.
4, 6.15 Fathers who come to our store for their birthdays on Father's Day must make an appointment in advance.
5. When the father who celebrated his birthday in our store or invited his father to dinner in our store, he should organize the management to say a word of blessing for his father.
6. Make sure that the raw materials of special dishes for Father's Day are sufficient.