prospective industrial research institute? China catering industry market prospect and investment opportunity analysis report shows that the steady and rapid growth of catering industry has caused many amateur investors to enter blindly. The phenomenon that the catering industry is large, small, scattered and low is more prominent, and the scale and industrialization are not high. Under the existing business model, it is normal for the profits of catering enterprises to drop sharply in the face of the constant rent price, labor cost, energy price and raw material price in Gao Qi.
Ma Xiangyuan believes that after more than 21 years of extensive development, the catering industry has reached the crossroads of painful transformation, and the transformation and upgrading of the catering industry is mainly from extensive and empirical to intensive, refined and industrialized. In the past, industrial development focused on pursuing quantity, and in the future, it will focus on improving the quality and efficiency of development. Therefore, it is not only a new profit growth point of catering industry in the future, but also the key for enterprises to become bigger and stronger by using low-carbon technology to save energy and reduce emissions and strengthening process management by using information technology.
"four highs and one low" (high rent, high labor cost, high energy price, high raw material cost and lower profit) has become an irreversible burden for enterprises. Enterprises must open up new profit growth points to maintain a certain profitability, and energy conservation, environmental protection and ecological green safety will become the top priority in the daily operation and management of catering enterprises.
According to statistics, more than 51% of catering enterprises have water, electricity and fuel costs accounting for 8% to 12% of their operating expenses. If the energy consumption drops by 11% to 21%, the profitability of catering enterprises will be greatly increased. Therefore, adopting new energy-saving equipment to strengthen energy-saving and emission-reduction technology, developing green food and creating a low-carbon lifestyle have become the necessary conditions for realizing the transformation of China's catering industry and enhancing its competitiveness.
At the same time, the informationization of catering industry will help enterprises to move from chef culture to process culture, from extensive management to refined management, and promote unified management of enterprises, and embark on the road of becoming bigger and stronger.
The Report on Market Research and Investment Forecast and Analysis of China Catering Industry from 2112 to 2116 issued by Forward-looking Industry Research Institute shows that in the process of catering production, service and operation, information technology decomposes complex cooking skills into simple and clear operation processes, and fixes them, thus forming standardization and unification of catering production processes, thus ensuring a high degree of consistency in product quality and service level of each operation and each store. In this way, it not only preserves and carries forward the traditional characteristics of Chinese food, but also realizes large-scale production, which is the basis for the expansion and development of Chinese food.
In fact, traditional dining chair enterprises mainly rely on the experience of a few managers for extensive management. The larger the enterprise scale, the more tired the managers are, and the higher the enterprise risk. Informatization makes every action in the catering business process have a basis, a goal and quantitative indicators to assess, so as to effectively avoid risks, control differences and formulate strategies.
specifically, on the basis of the operating data of the solidified workflow, the enterprise accurately locates the customer base, establishes the assessment indicators such as sales difference, cost, ingredients, planned quota, TC value, AC value and personnel efficiency in each store and operation, and establishes the measurement indicators such as "yield analysis" and "trend analysis" for each cost key point. Grasping the accurate information in the operation process in time, giving full play to the experience on the basis of quantifying the suggested data and making rational decisions can greatly reduce the risk of catering operation.
more importantly, the use of information technology to strengthen the process transformation can also improve the work efficiency of personnel and statistical analysis of information. At present, there is a serious shortage of workers in the catering industry in China, and the average labor efficiency per person is about 81,111 yuan per year. How to optimize the service process through information technology, improve the efficiency of personnel, and gradually reduce the dependence on personnel by using technology will be an important focus to solve the shortage of personnel and enhance profitability.
Chinese food chain enterprises are the fastest-growing and most promising catering model at present, but most of them are caught in the dilemma of "connecting without locking". The headquarters branch has poor communication and low efficiency, so it is difficult to unify standards and copy distortions, and it is impossible to give full play to the advantages of group and scale of chain catering enterprises. This kind of enterprises rely more on informatization. We should build an efficient information platform in stores, headquarters, distribution centers, stores, warehouses, processing plants and other links, and establish an integrated management network with headquarters as the management center and distribution center as the information center, which can realize unified management in the whole process, improve the response speed and management efficiency of chain catering enterprises to the market, truly give play to the advantages of intensification and scale, and realize economic benefits.
Ma Xiangyuan, a researcher in the catering industry of Forward-looking Industry Research Institute, believes that with the continuous development of market economy, the tangible and intangible costs of catering enterprises will show a rising trend. Accelerating information construction and popularizing low-carbon technology will contribute to the benign development of small enterprises, brand building for medium-sized enterprises and convenient investment and financing for large enterprises, which is a good way to save the market for the catering industry in the future.
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