Differentiated selection refers to the selection of goods to adopt a different strategy from competitors.

The following are the steps for differentiated product selection:

1. Analyze the market: understand the target consumer groups, consider their needs, study the competitors' performance in the market, and determine the shortcomings in the market.

2. Determine the category: Determine the scope of the category, from which the most promising categories to focus on promotion.

3. Research on raw materials: Consider the actual cost and availability of raw materials, and select raw materials and suppliers by comparing them with other suppliers to ensure product quality and availability.

4. Design products: Design and develop unique products according to market demand and consumer preferences. It is recommended to improve product design based on consumer feedback to ensure product performance and quality.

5. Establish brand image: Differentiated products need the support of a unique brand image. It is recommended to develop a professional brand image and promotion strategy to increase brand awareness and loyalty.

6. Evaluating market response: Evaluating market response, through feedback, to evaluate the feedback the product receives to ensure the success of the differentiated product in the market.