From the industry point of view, the construction industry is the main force in the construction of the Olympic Games, is the first to benefit from the industry, infrastructure, urban construction, real estate development companies to take the lead in benefiting. According to the report of the Beijing Olympic Committee, the investment in the Olympic stadium will be 17 billion yuan, although the implementation of the world-wide project bidding, but in line with the principle of "fertilizer does not flow outside the field", the national enterprises accounted for all the advantages of timing, geographical location, and people.
In the short term, benefiting from the 2008 Olympics huge stadium projects, urban infrastructure projects and other projects, the building materials industry to benefit more. And cement, steel is the most basic building materials, the benefit is of course the first to bear the brunt. According to expert forecasts, the Olympic Games each year on the infrastructure construction of the pull in about 1.83 percentage points.
In the post-Olympic period on the construction of building materials industry is still continuing, China's urbanization, industrialization process is still continuing, far from being completed, and therefore the need to continue to carry out large-scale infrastructure construction, urbanization construction, etc., the loss of the Olympic project as a business support, China's infrastructure industry will not be lacking in business growth point. According to expert forecasts, the Olympic Games each year on infrastructure construction pull in about 1.83 percentage points.
2, the impact on the real estate industry
The successive Olympic Games have had a significant impact on the local real estate industry. Before the Olympics, the large-scale construction of urban infrastructure in Beijing for seven years made the value of the whole city rise rapidly in a short period of time, and the real estate market naturally benefited greatly; on the other hand, real estate developers could make use of the concept of the Olympics to speculate on the real estate market in Beijing. The rapid growth of housing is the most significant feature of the Olympics, from 86 to 92, the new and built housing prices rose by 240% and 287% respectively. However, the analysis of the real estate sector should be combined with the actual situation in Beijing. The Beijing Asian Games and the University Games have built athletes' villages or press villages for athletes, officials and journalists, which were sold or rented out after the Games in the form of commercial properties, office buildings, student dormitories, etc., and all of them have produced relatively good economic benefits, which are not unrelated to their concepts, planning, designs, locations, environments, supporting facilities, qualities, and the support they have received in terms of policies. Experts predicted that the pull of residential real estate investment in about 0.06 percentage points.
3, the impact of culture and sports industry
The Olympic Games will be a powerful dissemination of China's unique culture for the sports industry to bring lucrative returns, but also very open, very low barriers to entry, at present, China's sports industry in the total amount of structural are in a situation where demand exceeds supply. In developed countries, the output value of the sports industry has reached between 1% and 3% of GDP, while our country is less than 0.5%, the development space of the sports industry is huge.
The Olympic Games have 28 major sports, nearly 300 sub-items, the Olympic Games need to be equipped with a large number of sports equipment, but at present the country can not meet its needs. For example, the 2001 Universiade has 12 Olympic events, but most of the sports equipment is imported, because many domestic sports equipment has not been internationally certified. It should be said that if in recent years domestic manufacturers can develop, produce high-quality products and achieve international certification, the bidding in the Olympic Games to win the opportunity to use the Olympic Games to improve their brand and market share.
4, the impact of energy, environmental protection industry
Beijing's environmental protection is a great concern of the International Olympic Committee, the Green Olympics is an important concept of the 2008 Olympic Games in Beijing, the emphasis on the Green Olympics, so that the hosting of the Olympic Games has become a promotional factor for environmental protection, which in turn produces obvious economic benefits. There will be a lot of room for the business of coal-to-gas conversion, new energy development, clean fuel development, prevention and control of motor vehicle exhaust pollution, prevention and control of industrial three-waste pollution, treatment of garbage and other stationary wastes, and promotion of new environmental protection technologies and processes.
5, the impact of high-tech industry and information industry
Beijing 2008 Olympic Games adhere to the "Green Olympics, Science and Technology Olympics, the humanistic Olympics" concept, these three concepts need high-tech support. In the "Green Olympics", the development of new batteries and clean fuel vehicle industry will promote the use of clean energy and prevent traffic pollution. The application of new environmental protection technologies will further improve the ecological environment. New material industries such as nanomaterials can provide materials for the construction of Olympic facilities that meet the requirements of environmental protection and ecological conservation. New energy technologies will promote the maximum use of geothermal and solar energy to provide hot water in the Olympic Village and competition venues, and make full use of natural lighting to reduce energy consumption. In the "Science and Technology Olympics", the development of information network technology will enable broadband data access services, smart card technology, e-commerce services will be widely used in the Olympic Games to provide the latest technology of mobile communication systems, and can ensure the operational efficiency of the transportation network. The construction of high-definition digital television systems will transmit high-definition television signals for the international broadcast of the Olympic Games. The development of biotechnology will provide new and more effective means for disease surveillance, prevention, quarantine and monitoring during the Olympic Games.
6, the impact of the coal industry
Olympics involved in the international impact of air quality, safety and production, etc., for a multi-faceted integrated management of its impact on the coal market will gradually appear. On the whole, the "Olympic factors" on the coal market operation has both positive and negative impacts, mainly in the following areas:
The impact on highway coal transportation. This impact is mainly from the environmental management and road maintenance requirements, in order to effectively reduce or control air pollution in Beijing, but also to ensure that after refurbishment of the road during the Olympic Games performance continuation of road transportation around Beijing is being taken such as "detour", "stopping transportation "
The policy requires that from July 1 to Sept. 20, freight vehicles passing through the relevant roads must bypass Beijing according to regulations. In fact, road coal transportation has now begun to suffer the impact of the above factors, in the automobile transport coal arrivals more than the port of Tianjin, the port transshipment and trading of coal resources has shown a trend of tightening, the original customer's coal supply and demand also appeared to Qinhuangdao port, Jingtang port and other coal transshipment and shipping ports to shift the tendency to disguised exacerbation of the coastal region of the coal resource tension situation
The impact also comes from the environmental governance, including "air quality", the air quality of the main stadium and the stadiums during the Olympic Games is undoubtedly one of the focuses of the international community. In order to ensure and improve the host and co-host cities during the Olympic Games "air quality", host and co-host cities around the high coal-consuming power plants, steel mills, coking plants, glass factories, cement factories, chemical plants and other air and wastewater emissions will become the focus of monitoring objects, some of which do not meet the standards of the enterprise may be temporary production cuts or even shut down. In this way, the power and coal consumption levels of the country's major industrial enterprises may decline from June to September 2008, which may have a negative impact on coal supply and demand during the Olympic Games.7. Impact on tourism and hotel-related industries
The Olympics will bring a large number of tourists, which will make the tourism industry develop rapidly. The Olympic Games is a dynamic, sustained, highly appealing "humanities tourism brand", the host country and region can use this "brand" to make the country and region in about 10 years to become a hot spot for international and domestic tourism. Tourism (including related travel agencies, tourist attractions, hotels and restaurants, trade and other industries) is the industry that will benefit the most from the Olympic Games, the impact of the Olympic Games on these industries over a long period of time, usually from two years before the Games to the end of the two years after the performance of the most obvious in the Games held in the year to reach a peak.
Beijing, as the capital of China and a famous cultural and historical city with rich tourism resources, the impact of the Olympic Games promotional activities on the international inbound tourists, in the interval of 2 years before and after the holding of the Olympic Games, the Olympic Games have a significant impact on the increase of international inbound tourists, of course, this is related to the specific circumstances of the host country and the degree of effort in the promotional activities.
With China's achievements since its reform and opening up, the fact that its economy is one of the best in the world, the tourism resources that Beijing possesses, and China's geographic location, the increase in international arrivals due to the Olympic Games should be more than 10 percent in 2006-2010.
The impact of the Olympics on hotels is mainly due to the hotels contracted by the Beijing Organizing Committee for the Olympic Games (BOCOG). The contracted hotels have two major benefits: first, locking in prices and number of rooms. For example, 70% of the rooms of the Nationality Hotel have been booked by the Olympic Organizing Committee for the 2008 Olympic Games reception (there may be adjustments). Secondly, the revenue from catering meetings and so on will increase. Because there will be more press conferences and celebrations during the Olympic Games, the contracted hotels will benefit from them. The selling price of hotels contracted by the Beijing Organizing Committee for the Olympic Games will increase by about 1.4-1.6 times compared with the current average.
8. Impact on commercial retail industry
A large number of tourists can lead to a large amount of consumption, and shopping is an important part of consumption.
Retail wholesale, from within the industry, compared to the Sydney Olympics experience, the Beijing Olympics is expected to bring more surprises to department stores, watches, jewelry and other retail.
The hottest ones will be the flagship stores of Fuwa and some licensed merchandise. With the release of the 2008 Beijing Olympic Games mascot, "Fuwa" counters overnight debut across the country, Zhejiang businessmen have moved the "Fuwa" this gold doll's brain: in toys, clothing, bags, stationery and other nearly 300 kinds of mascot licensed merchandise. Plush toys in the box printed with the words "Juneyao Group", greeting cards are Mastercard, silk scarves from Kaixiya, stationery from Ningbo Beifa ...... 2008 has not yet arrived, "Made in Zhejiang! "has been involved in sharing the Olympic business opportunities cake, and entered the core area of Olympic gift development and production. Olympic licensed merchandise flagship store, the total number of stores up to 2,000. Beijing Olympic Organizing Committee Market Development Department Minister Yuan Bin revealed that in 2007, the Beijing Olympic Organizing Committee franchise program focuses on vigorously promote the construction of licensed retail network, to facilitate the majority of consumers to buy Olympic licensed merchandise services, "strive to be able to set up licensed merchandise in the country's provincial capitals and second-tier cities to retail stores. The number of stores will reach 2,000." This year, the Beijing Organizing Committee for the Olympic Games will also hold market research and seminars, focusing on solving the 2008 Olympic Games for domestic and foreign consumers when the licensed merchandise plan, including the main products, product themes, image, color, packaging, etc., and strive to launch a clear theme, outstanding features, with collection and commemorative value of the Olympic Games merchandise.
9, the impact of the transportation industry
Olympics to a certain extent exacerbated the tension of transportation, its impact is mainly reflected in the logistics. It is understood that the Beijing Olympic Games logistics demand reached 43.2 billion. At present, Beijing's total annual freight basically remained at about 300 million tons, accounting for about 2% -3% of the country's total freight, of which air freight accounted for about 17% of the country. It is reported that Beijing highway freight station, loading and unloading points have more than 6,000, railroad stations within the jurisdiction of the railroad branch has 122, railway special line connected to the factory freight station, yard, warehouse has hundreds of, the capital international airport air cargo hub, fengtai railroad road network grouping hub has become a modernization level of the junction. The highway system has planned 23 first- and second-level cargo hubs, and the railroad sector has also arranged 16 major cargo stations. As for sea transportation, since Chaoyang port has realized direct connection with Tianjin port, sea transportation has become an important supplementary means for the development of international logistics in Beijing. At present, logistics enterprises from the United States, the United Kingdom and Germany have penetrated into the Chinese market. And China's logistics enterprises in the competition with internationally recognized enterprises in the Olympic logistics is obviously at a disadvantage. This is completely unable to adapt to the requirements of modern enterprises on the development of logistics. China's logistics industry is growing rapidly at a rate of 30% per year, Chinese enterprises to take advantage of localization, by intervening in the Olympic logistics market to accelerate the pace of growth, and establish a brand of China's logistics industry, is the Beijing Olympics to the logistics industry to bring the greatest wealth.
10, the impact on the catering industry
Olympic catering needs to meet the needs of athletes and media personnel from 203 countries and regions. The Olympic Games and Paralympic Games across 60 days, 24 hours a day non-stop service, another also includes 32 competition venues, 43 independent competition venues, 13 non-competition venues catering needs, which the country has never experienced before. This is a huge business opportunity. Into the Olympic menu of the five principles are: efforts to reflect the green Olympics, the humanistic Olympics, the concept of scientific and technological Olympics; expression of the athletes around the countries of the group care; to ensure that the safety of no accidents; to ensure that the nutrition of the reasonableness of the dishes and delicious; reflect the characteristics of China, in line with the principle of thrift.
In the short term, the large number of tourists will mean that the city's original pattern of service industry supply will be broken, and more consumers will attract more new businesses to come to the gold rush, but after the Olympics are over and tourists are reduced, the related service industry will also be in greater supply than demand, leading to a rapid decline in the lodging and catering industry.
11, the impact of the publishing media industry
From the advertising media culture industry, out of the Olympic Games attention economy to bring the expectations of the organizing countries in the Olympic Games will be a sudden increase in advertising expenditures in the same year, the media plate in the Olympic Games in the same year outstanding performance. The situation of the media advertising industry is undoubtedly favorable for listed companies relying on strong media operations.
To the media industry, the 2008 Beijing Olympic Games for China's media industry to bring a rare historic opportunity for development, the media industry to take full advantage of this rare opportunity to enhance the competitiveness of the media industry. In response to the media industry's rare historic opportunity, media companies actively planning, the market is line, business opportunities are invisible, the key lies in the media industry's innovative business ideas, actively explore, strengthen the commercial development, planning a series of strategies to meet the needs of the enterprise, rapid penetration, rapid development, to enhance the competitiveness of the media enterprises. Now the Chinese market is an open market, as an important part of the international market, foreign media are also actively utilizing the Beijing 2008 Olympic Games to step up their efforts to enter the Chinese market, for the media enterprises, the struggle at home will be played, what to do in the future, how to participate in the global market competition, will be in front of our media enterprises.
For printing companies, regardless of newspaper printing, anti-counterfeiting printing, volume labeling printing, special printing, environmental printing and packaging printing, due to the Olympic Games and other events and new hot spots or to create new growth points, the printing industry has undoubtedly stepped into the economic tide of the event, to dig out of their own bucket of gold.
For China's advertising industry, the Olympic Games is the world's largest image design activities and information dissemination events, the demand for advertising-related fields is omnipresent, China's advertising industry because of the Olympic Games and realize the qualitative leap and quantitative growth, into the golden period of development of China's advertising industry, to promote China's advertising industry as a whole level of enhancement to improve the status of China's advertising in the world advertising industry.
12, the impact on the financial and insurance industry
Olympics on the financial and insurance industry is obvious, the Olympics has led to the exchange of foreign currencies and the circulation of funds, etc., which is more notable is the insurance industry. The relationship between the Olympic Games and the insurance industry is very close. On the one hand, the insurance industry can provide full risk management services and insurance protection for the construction of the Olympic venues and the whole event, and escort the success of the Olympic Games; on the other hand, the Olympic Games can bring considerable economic benefits and excellent product innovation opportunities for the insurance industry. On the other hand, the Olympic Games can bring considerable economic benefits and excellent opportunities for product innovation to the insurance industry. More importantly, if handled properly, the Olympic Games, with its strong social influence, can significantly increase the social awareness and reputation of insurance companies.
13, on the IT, electronics, home appliance industry
The IT, electronics, home appliance industry is mainly reflected in the impact of: a variety of television sets and digital products are sold. For the home appliance industry, every year in August is the traditional sales off-season, but this year's August has ushered in a peak of home appliance sales, home appliance industry off-season is not slow. All grand sporting events will, to a certain extent, promote the sales of home appliances. This year's August is different from previous years, because the Beijing Olympic - Games realized the Chinese people's dream of a hundred years, many people are in front of the TV to witness the exciting moment. At the same time, many couples choose to get married in this commemorative time period, to a certain extent, also drive the sales of home appliances. For the electronics industry, the most important than the electronic security industry, the Beijing Olympic Games held in 2008, the countries of the transport members, journalists, domestic and foreign travelers and tourists, there will be a large influx of Beijing, the security issue is the primary problem. It is reported that the 2008 Beijing Olympic Games will be one of the highest level of science and technology of the Olympic Games, Olympic venues will be injected into the construction of digital broadband communications, electronic information technology, security systems and other computer technology applications. Large-scale infrastructure projects and facilities, the need for a large number of security equipment: television monitoring, burglar alarms, access control, building intercom, security police and parking management systems. Beijing Olympic Games total investment of 180 billion yuan, the share of the security industry, even if only 1%, is 1.8 billion yuan. And according to connoisseur estimates, only closed-circuit monitoring equipment demand for more than 1 billion yuan. According to relevant statistics, from now to 2008, the Beijing Olympic Games will create a 50 billion yuan market for the public **** security business. In accordance with the overall requirements of the "Science and Technology Olympics", security products will be widely used in the construction of Beijing's urban infrastructure and professional facilities. 2008 years ago, Beijing added 29 large-scale Olympic facilities will be set up explosion-proof security inspection equipment, security alarm equipment and access control systems. At the same time, more than 800 star-rated hotels in Beijing will also need a large increase in fire prevention and security monitoring equipment.
14, the impact on the communications industry
3G promotion, the Internet firestorm are reflected in the impact of the Olympic Games. The Olympic Games, the dissemination of the IPTV platform, IPTV industry has become the development of the booster, IPTV will really bring IPTV into the user's home, recognized by the user, acceptance. IPTV for the user's current main demand point is still the TV. It has the time shift, watch back, on-demand and other functions completely changed the original user passive acceptance of the consumption habits of television, which is currently one of the most impressive user killer app. Can make more value-added services have the opportunity to be concerned by the user and use, the second is the traditional analog and one-way digital TV passive way will become yesterday's flowers. Therefore, the Olympics will play a great role in promoting the development of IPTV. Become a platform for the communications industry to display new technologies and new services. In the Olympic Games to protect the work, communications has become an integral part of the Olympic venues from the network construction to the launch of new services such as cell phone TV, as well as the network of new media in the Olympic Games to play an important role in the dissemination of the Olympic Games, the current Olympic Games has become a truly grand "communications Olympics".
15, the impact of the food and beverage and daily necessities industry
Food and beverage and daily necessities is very competitive, the degree of homogenization of products is high, so with the Olympic Games to bring marketing opportunities to enhance the status of the brand, for fast-moving consumer goods companies is also a rare opportunity; for the theme of the Olympics, mainly in the hosting region to occupy the advantages of the company, the Olympic Games sponsors and food and beverage companies on behalf of the Chinese characteristics of the benefit of the listed companies. For the Olympic theme, it is mainly companies with advantages in the host region, Olympic sponsors and listed food and beverage companies representing Chinese characteristics that will benefit. Among them, the sales revenue and total profit growth rate of agricultural and food processing industry and food manufacturing industry are obviously accelerated, in which the former growth rate accelerated faster than the latter; the sales revenue of beverage manufacturing industry grows steadily at the same time the total profit growth rate has increased, which indicates that the profitability of beverage manufacturing industry has risen.
16, the impact of the chemical industry
The impact of the chemical industry is mainly reflected in the Beijing Municipal People's Government on the 2008 Beijing Olympic Games Paralympic Games during the city's air quality protection measures of the circular: Beijing during the Olympic Games, the city's industrial enterprises to take effective measures to achieve stable discharge of pollutants to meet the standards; can not be stabilized to meet the standards of discharge, in principle, shut down production management. The third of these provisions of the key polluting enterprises to suspend and limit production, Beijing Oriental Petrochemical Company Limited Oriental Chemical Plant to suspend production. Beijing Yanshan Petrochemical Group has taken measures such as suspending the operation of triple distillation, propane asphalt, one heat and two heat, boilers No. 1 to No. 5 of the first power station, boilers No. 1 to No. 4 of the second power station, etc., to reduce pollutant emissions by 30% on the basis of ensuring that the emission standards are met. Article 5 provides for the reduction of organic emissions, gas stations, tanker trucks and oil storage depots within the administrative area of the city, has not completed the renovation of oil and gas recovery treatment or renovation is still unable to meet the emission standards, stop using. Article 6 provides for the implementation of emergency measures for pollution control under extreme unfavorable meteorological conditions. The addendum stipulates that in case of extreme unfavorable meteorological conditions that affect the attainment of air quality standards, further emergency measures will be taken to control pollution on top of the above measures. But the impact is only short-occupancy, localized, and does not have much impact on the industry as a whole.
17, the impact of the automobile industry
The impact of the Olympic Games on the car market is no more than the following: around August this year, the Olympic Games has become the focus of the nation's attention to the car market will naturally reduce the attention of car manufacturers to reduce the marketing activities, sales will certainly be affected; the second is the "restriction of the line said". Before and after the Olympic Games, Beijing and other six major cities (Gallery Forum) will certainly have to take the "single and double" and other road traffic restrictions, by then, travel are affected, who will rush to buy a car at this juncture? Third, "overdraft consumption that", in order to meet the Olympic Games, six major cities have been buses, cab updates, this overdraft consumer demand, the car market after the Olympic Games will have a negative impact.
Automakers have also realized the power of the Olympics and have shifted sales to dealers in advance. Statistics from the National Association of Passenger Car Dealers show that in the last three days at the end of June, manufacturers increased wholesale sales to dealers by 152,600 units. This also means that the pressure on dealers' inventories will increase steeply in July and August with it, and sales will naturally decrease. In addition, automobile factories in Beijing and other places may stop production, thus also affecting some sales.
18, the impact of the power industry
Mainly reflected in five points: 1. Olympic power project is not large, the Beijing power grid investment budget of about 22 billion yuan, but focused on the use of the end of the 2 years; 2. Olympic impact on the electric power equipment industry is divided into two phases of the pre-Olympics and post-Olympics; 08 years ago, the construction of Beijing's power grid to the backbone of the main network, 08 years after the main construction of urban Olympic project is a boutique project, not many companies can participate in; in the field of backbone network, the country basically all the procurement of joint venture products, so holding/participating in joint ventures companies are worth paying attention to, after the Olympics focus on the brand, the quality of excellent power equipment manufacturers; 4. The impact on the performance of individual companies can not be generalized, because the "Olympic project Bidding" is part of the national unified bidding and balance of interests, in the Beijing Olympic project did not get the project of the enterprise may be in other areas of the bidding for compensation; 5. We recommend: before the Olympic project, focus on the enterprises with joint venture subsidiaries, primary equipment industry is mainly G Pinggao (Pinggao Toshiba's contribution to the consolidated statement); secondary equipment is mainly the industry leading enterprises, such as Nanrui, G Nanrui, G Nanrui, G Nanrui, and so on. Enterprises, such as Nanrui, G South since. 08 years later, focusing on those who attach importance to quality management, marketing means flexible, pay attention to corporate brand building enterprises.
19, the impact of the steel industry
The impact of the Olympic Games on the steel industry is limited, mainly the Olympic requirements of safety, environmental protection, transportation, which will affect the production of iron ore and other raw materials for iron and steel, steel industry supply and demand pattern, as well as the cost of transportation of enterprises. In this regard, we do quantitative analysis shows that during the Olympic Games coke prices will rise more than iron ore, the reduction in steel production in North China will be greater than the reduction in demand, North China's inland steel mills in the third quarter of transportation costs will increase.
20, the impact of the machinery industry
Olympics, the traffic around the stadium were controlled, a lot of raw materials a product can not be circulated, resulting in increased costs. However, it is also believed that the demand for steel pressure has begun to show, and then take into account the further tightening of demand in 2009, and in 2007 the larger project investment is expected to form a large-scale production capacity in 2009, the steel price will then face greater downward pressure, "which means that the cost of the machinery industry pressure on the worst time has passed, the second half of this year to start! , cost pressure will gradually improve."