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Entrepreneurship is like a marathon in a long dark night.
In the past six months, many entrepreneurs have lost sleep.

There is great anxiety and fear in my heart, and no one tells me.

If you can't tell your family, they will persuade you to give up because you are distressed;

I can't tell my friends around me. Most of them can only comfort you and do nothing at the same time. A few people may secretly laugh at you for being stupid.

I can't tell my people, it will scare them away.

A man went to the cinema to watch The Burning Point, and then a big man burst into tears for no reason.

There are 7 billion people on the earth, but few people can really understand you.

Entrepreneurship is like a marathon in a long dark night.

I don't know when the dawn will come, how long I have been running, how long I will run, whether the next step will be a big pit, and whether I can get up after stumbling …

? one

At the age of 78, Mr. kazuo inamori took over the bankrupt Japan Airlines. In a short period of 10 months, he made a profit from the loss120 billion yen.

How did he do it?

He said, mainly I touched the cadres and workers of JAL.

I am 78 years old. As an amateur in the aviation industry, I don't get any remuneration and have no personal interest. At first, I had nothing to do with JAL, and there was no reward for success.

I risked "tarnishing the festival", regardless of my health, and urged old bones to devote himself to the reconstruction of JAL.

JAL employees are moved to see people as old as their fathers and grandfathers working hard for their happiness. They think they can't do it without working harder!

Thanks to the United struggle and continuous reform and improvement of all JAL employees, the reconstruction of JAL has been successful.

In other words, the leader takes the lead in setting an example, and the business philosophy and management system he created and advocated can be brought into full play. No matter how lofty the enterprise purpose is, no matter how correct the concept is, and no matter how perfect the system is, if the leader does not set an example, lacks the practical concept, the operating system, the strong and persistent desire to never stop until he reaches his goal, and the rock-like perseverance, nothing can be said.

Mr. kazuo inamori shared his business philosophy, mainly from a book by China, which is the Four Disciplines of Fanfan.

? two

"Four Instructions for Leaving Fan" is four family instructions written for children in Ming Dynasty.

Zeng Guofan is the most respected of all the four disciples. After reading it, he changed his name to Sheng Di.

"Detergent, the old dye pollution; The living, in the words of Ming Yuan Lefan:

Once upon a time, such as yesterday's death; From later, such as today's birth. " "

It is listed as the first book of life wisdom that sons and nephews must read.

The four commandments of "Four Disciplines" are:

1, Lishi

Step 2 change

Step 3 accumulate kindness

Step 4 be humble

In my opinion, this book is not only a family instruction, but also a treasure house of business wisdom.

Life is a dream that the founder is bent on realizing, and its value to society and enterprises lies in setting new goals and meanings for his life.

To change is to be ashamed, afraid, brave, tolerant of others and reflect on yourself.

Change from things, from understanding, from the mind.

To accumulate goodness is to gradually dig deep and amplify the value according to the positive feedback from consumers and the market, so as to build your own moat.

Modesty means to remain awed, humble, empty-handed, open-minded, regardless of personal will, always aware of your ignorance, willing to accept all different voices, and stay in your heart to think carefully and ponder.

The source of all things begins with the establishment of life.

It is a belief, but also a down-to-earth action for the dream ahead, starting with changing yourself and eventually changing your destiny.

Without life, nothing exists.

Life, if it's just about how much money you earn, naturally you can't call employees' voices and contributions, because how much money the boss can earn has nothing to do with them.

? three

The formula summarized by Mr. kazuo inamori

"the result of life and career = way of thinking x enthusiasm x ability"

Obviously, ability is important, but it is the boss's way of thinking and enthusiasm that really determines the gap between enterprises.

Only by being a company that is valuable to society and enterprises from the heart can operators gain their own motive power and the support of employees and society.

Only in every difficult time can we have more persistence and perseverance.

It is this intrinsic value that can recruit talents with matching values in the process of enterprise development, and a group of people with the same values are twisted into a rope to form a force.

Behind organizational strength is leadership.

Behind leadership is entrepreneurship.

Behind entrepreneurship are values.

No matter how impermanent the future is, no matter how the era of 5G, AI and big data changes, the only constant of an enterprise is the origin of "creating value".

The source of value is the engine of enterprise development.

From "bad motives, full of selfishness" to "good motives, no selfishness"

Among people with self-centered values, there can only be conflicts between "self" and "self", and work that requires teamwork cannot make progress.

Entrepreneurs are not profit-seeking machines. Entrepreneurs have a conscience and a desire to find their own way of life.

Only by persisting in doing one thing can we persist in doing one thing.

David was the work of Michelangelo at the age of 26. After he finished writing, he said:

It turns out that David has been in the stone, and I just chipped away the part that wasn't David.

Each of us, a stronger self, is hidden in the big stone of entrepreneurship and needs to be released in frustration, pain and tempering.

? four

The darkest moment of Song J has passed, and a beautiful positive arc bounces from the bottom.

Like him, he experienced the old week of barely getting paid by borrowing money. After nirvana, he found the direction of his efforts and saw the incremental opportunities of the new city.

Sunny recalled the first store 10 years ago. On the opening day, the passenger flow in front of the road was completely cut off, and she moved to another store. On the 30th of this year, the door was burned by a competitor. After the holiday, the relevant departments came to supervise and chased the clerk's bike for 3 kilometers in the rain before she got her investment back and opened a second store …

Catering entrepreneurship is a difficult practice.

This industry is the sum of the complexity of manufacturing, retail and service industries. If the chain develops, it will encounter extremely difficult organizational and cultural challenges.

As far as the difficulty is concerned, it is no less than eighty-one difficult to learn from the West.

Because it is so difficult, it is even more necessary to start from self-awakening, ignite yourself, illuminate others, and attract partners with the same values with real initial heart.

For entrepreneurship, what gift is more valuable than being able to get the tempered true self?

Everything will be fine in the end.

If not, it is not the end.

John Lennon

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