The use of word-of-mouth social media by catering enterprises is one of the new ways to expand word-of-mouth influence. In this way, people recommend goods and services to friends, family and complete strangers (due to the connectivity of social media). If you care about what people think of your restaurant and you understand the potential of people talking about it, use word-of-mouth social media to expand your brand influence.
1. Make compelling content
Storytelling is the soul of compelling content; In the catering industry, every dish has a story. For example, sunny tomatoes in Caprice salad, classic recipes of delicious chocolate cake, or the chef's own journey from cooking school to start his dream catering business-all these stories are very important. In order to truly use the power of social media marketing of catering companies, these stories must be integrated into the catering content strategy. This way turns the audience into fans, and for catering companies, fans are precipitated into customers.
2. Participation and relationship building
The participation of the catering industry is not just "like" or "share". When a customer praises a dish or leaves a comment, it opens the door for interaction. Sincerely responding to these interactions can cultivate trust and loyalty. Actively attract the audience's brands to interact through social media matrix. Consumers will eventually choose the brands they have interacted with to buy.
3. The opportunity to use social media matrix to cover the network
Social media platform is one of the powerful weapons in the marketing arsenal of catering companies. These platforms have reliable data about users' preferences, enabling enterprises to micro-position their activities.
for example, a catering company specializing in vegan dishes can target vegan communities or people interested in vegan recipes. The return on investment is much higher than that of general comprehensive advertising.
4. Monitor, analyze and adjust
Although the attraction of social media lies in its immediacy, its real advantage lies in the large amount of data provided for brands.
social tools provide in-depth data on user engagement, best posting time and content performance. Many catering companies cooperate with event planners, who also pay close attention to social media trends.
by integrating these insights, catering service providers can stay ahead of food trends and ensure that products remain fresh and meet demand.
if you know how to operate it, you can use it to sell more food and increase your income. We're here. Guangzhou Xunteng Culture Communication Co., Ltd., a team that can provide you with continuous service. Including consulting, planning, service system engineering, with a person's salary to solve a brand promotion department.
Guangzhou xunteng culture communication co., ltd., a company with 2113 experience in product promotion, is a science and technology company that provides full-case network layout planning services for enterprises in various fields, and flexibly manages all-media services such as enterprise information content output, content delivery, brand promotion, customized personalized brand planning scheme and enterprise network optimization. The business scope covers self-media management, news media management, website construction management, network public relations management, brand planning consulting advice and outsourcing management of enterprise departments.