Hotel VI usually refers to the hotel visual identity system, which is the most spreading and infectious part of the hotel CIS system.
hotel vi design is to transform the invisible contents in the hotel CIS system into static visual identification symbols, and spread them directly at the widest level with extremely rich and diverse application forms.
A well-designed and scientific hotel visual identity system is a quick and convenient way to spread the hotel management concept, establish the hotel popularity and shape the hotel image.
1. What is the abbreviation of English "Corporate
Identity
System" of CIS system, which is a corporate culture term.
refers to the organic combination of "enterprise unification system", "enterprise personality system", "enterprise identity system" and "enterprise identification system", and its essence is "enterprise image".
Hotel VI design is not a mechanical symbol, but a vivid expression with MI as its connotation.
therefore, hotel VI design should reflect the business philosophy of the enterprise from multiple angles and in all directions.
Hotel VI design is not whimsical by designers, but requires strong feasibility.
if the implementation of hotel VI design is too troublesome, or the implementation is affected by high cost, even the excellent hotel VI design will become a castle in the air and an armchair strategist because it is difficult to implement.
II. Hotel VI design principles 1. Hotel VI design principles with unified style
2. Hotel VI design principles that enhance visual impact
3. Hotel brand design principles that emphasize humanization 4. Hotel VI design principles that enhance national personality and respect national customs
5. Hotel VI design principles that are implementable
6. Hotel VI design principles that conform to aesthetic laws
7. Strictly managed hotel VI design principles
Hotel VI design systems are complicated. Therefore,
In the process of implementation over the years, we should pay full attention to the arbitrariness of various implementation departments or personnel, strictly follow the provisions of the hotel VI design manual, and ensure that they are not out of shape.
In today's brand marketing, without VI design for a hotel, it means that its image will be submerged in the sea of business, making people indistinguishable; It means that it is a soulless money-making machine; It means that its products and services have no personality, and consumers have no attachment to it; It means team disintegration and low morale.
third, the significance of hotel VI design. Hotel VI design generally includes two parts: basic part and application part.
The function of an excellent hotel VI design for a hotel should be as follows: 1. While clearly distinguishing the hotel from other hotels, it also establishes the obvious industry characteristics or other important characteristics of the hotel to ensure the independence and irreplaceability of the hotel in economic activities; Clear market positioning is an important part of intangible assets; 2. Communicate the business philosophy and corporate culture of the hotel, and publicize the hotel in a visual form; 3. Attract the public's attention and generate memories with its own unique visual symbol system, so that consumers can have the highest brand loyalty to the products or services of the institute; 4. Improve hotel staff's sense of identity with the hotel and improve hotel morale.
hotel VI design content 1. basic identification system
1.1 hotel logo graphic interpretation
1.2 hotel symbol identification system
2.1 hotel standard combination system
2.2 hotel logo graphic standard drawing
3. logo and standard Chinese and English combination
4. logo and standard Chinese and English combination standard drawing
5. English horizontal combination standard drawing
7. logo and standard Chinese and English vertical combination
8. logo and standard Chinese and English vertical combination standard drawing
9. logo graphics and Chinese horizontal combination standard drawing
11. logo graphics and Chinese horizontal combination
11. logo graphics and Chinese vertical combination standard drawing
11 English horizontal combination standard drawing
14. Logo graphic, English horizontal combination
15. Logo graphic, English vertical combination
16. Logo graphic, Chinese-English variation combination standard
17. Logo graphic, English vertical combination standard drawing
18. Logo graphic, enterprise Chinese and English full names (horizontal and vertical) Vertical) combination
21. Combination specification of logo graphics and Chinese and English basic elements (full name, address, telephone number, etc.)
21. Chinese standard characters (standard type and modified type) and standard drawing
22. English standard characters (standard type and modified type) and standard drawing
23. English standard character stroke specification < English standard character stroke specification standard drawing
25. Standard color application effect
26. Quasi-color standard color value
27. Auxiliary graphics
28. Product brand identification (registered trademark)
29. Basic element application specification
31. Misuse examples of hotel logo graphics
31. Logo graphics and Chinese. Examples of misuse of English combination (full name)
33. Basic combination regeneration tool
34. Color label regeneration tool
35. Hotel designated printing font
36. Hotel mascot
37. Hotel auxiliary graphics
38. Changes of hotel symbol logo on lightness color circle
39. Hotel symbol.