suitable.

E-commerce is complicated and profound, but it is actually just a channel to establish transactions between merchants and customers.

if you want to ask, is it suitable for the catering industry, then in a word: yes, it is very suitable. However, the main problem is to choose the audience.

Based on the analysis between the two:

E-commerce is network-based, with wide range, convenience, low cost and novelty (as long as the website or a contact tool). The catering industry, however, is limited by the region (including time and taste), with a small coverage and needs a foothold in word of mouth.

based on the above, when we combine e-commerce with catering industry and actually operate it, we will find that.

Disadvantages:

First, we find that after the combination of the two, our strength can't actually extend to the coverage brought by e-commerce (the network can easily cover the whole country, but the catering industry can't).

in other words, in fact, the scope we can operate is still limited to food delivery. And frozen catering actually belongs to the food industry.

second: we will find out. Companies, governments and other large groups still order online catering industry. Since we are doing electronic business restaurant, in fact, buyers have abandoned the luxurious and comfortable storefront environment. What they need is a convenient and hygienic food. Simply put, their requirements are not high. For groups with a single person or a small number of people, it is better to use the restaurant nearby, including the service fee for food delivery.

To sum up the above two points, according to the current national conditions in China, e-business restaurant is only suitable for middle and low-end catering industry facing group audiences.

Advantages:

First, the online publicity cost of e-commerce is low. As long as there are appropriate publicity methods, it is actually easier to gain word-of-mouth than physical operation. As long as the quality of catering itself passes the customs, it is easy to shape a good reputation and image in a small scope. It is completely feasible to form a network with one point and gradually expand the radiation range.

second: novelty and convenience. Perhaps it can be thought that people are lazy, or that "service is always more direct and convenient". Sitting in front of the computer, people who order meals tend to order meals online conveniently and quickly, instead of ordering meals by telephone.

to sum up the above two points. E-commerce catering industry is only used as a sales tool. Unlike other e-commerce, virtual stores can't replace physical stores. However, it is a very necessary and beneficial means for the long-term development of the catering industry. After selecting the audience (large and medium-sized groups), building a brand is the most critical link.