Examples of major self media operation methods and marketing techniques ? Personal opinion?

1, today's headlines

Advantages: platform traffic, easy to apply, less fans can also get high traffic

According to today's headlines founder, CEO Zhang Yiming said, as of October 2016, today's headlines has accumulated 600 million activated users, 140 million active users, 76 minutes of use per user per day, the platform traffic is very large.

In 2015, the headline number is notoriously difficult to apply for, in 2016, the headline number lowered the threshold of entry, as long as it meets the six entry conditions previously mentioned most can pass the application.

The biggest difference between the headline number and WeChat's public number is that the headline number is based on the "recommendation" to determine the number of readers, rather than "fans", that is to say, as long as you get the "recommendation", the more you get, then you will be able to read the number of readers. That is to say, as long as you get more "recommendations", then the readership of your articles will be higher. Even if you're new to the site and have only 1 fan, it's possible to get high traffic.

Operation method: increase headline index

Headline to get high traffic and headline index has a close relationship with the headline index is composed of five dimensions: originality, health, activity, professionalism, and interactivity, the higher the score of these five dimensions, the higher the index of the headline number, to improve the headline high index there are the following methods:

(a) Originality: Adhere to the original, improve the quality of content

Not only should we adhere to the introduction of original content, the quality of the content is also very important, good quality content to reduce the bounce rate, only to seize the user's "stomach", each article users can read by heart, so that the originality of the full score!

(2) Health: beautiful pictures & content does not involve yellow, gambling, poison & not excessive title party

The health of the headline number mainly has the following three aspects of assessment:

1.? Picture size and aesthetics

2. ? Whether the content involves pornography, gambling and drugs

3. ? Article title and content is a serious misrepresentation (through exaggerated titles to attract readers to click, with the name of the content is not true, the headline is resolutely combat, it is likely that the audit will not be passed and reduce the health of the headline)

(C) activity: regular updates

Operators as long as the daily update of the headline number of an article and audit, the degree of activity will be increased. In fact, learning network marketing to see the information is useless, network marketing needs to be operated and practiced, a lot of online information has been out of date, because the Internet is constantly changing, in order to avoid letting everyone learn the wrong outdated knowledge, I united the Internet cattle, formed a group, want to learn soft marketing partners, you can come here to learn, this qun is: wu sifu, jiu Si 6. The first time I saw a group of people in the world, it was a group of people who wanted to learn about softwares marketing. In accordance with the order of the combination can be found, I would like to say that, unless you want to learn this knowledge, so that they access to the Internet opportunities, if only to get together, don't come, here every day there are free live courses and real guidance, only someone to guide you in order to learn network marketing well! Look forward to your joining ~ ~

D) professionalism: articles and professional field of consistency

After registering for the headline number to choose the right professional field, the output of the article the more professional and vertical, the headline recommendation can be more accurate. Although we can send content in multiple boards (food, tourism, sports, etc.), but if the article published is not in the selected field, it will reduce the score of professionalism, which will affect the headline index.

(E) Interactivity: increase interaction with readers

When readers comment on your articles, we have to take the initiative to reply and interact with readers, which can increase the interactivity of the headline index. In addition to interacting with readers, we take the initiative to comment on other people's articles, get more recognition to get a hot comment will have the opportunity to be recommended to the home page, so as to bring their own exposure to get clicks and subscriptions.

2. Hundred

Advantages: Recommended Baidu home page, Baidu news source, the author of the share

We usually use Baidu, you can see the Baidu search box below the recommendation of a series of articles, which part of it is from the platform of the Hundred, that is to say, your output of the article, it is likely to be recommended to the first page of the Baidu, to bring a countless number of readers.

The second advantage of the Hundreds is that it's a good inclusion (SE0), and after the article is published, it's easy to show it in Baidu search by typing in the relevant keywords.

In order to encourage content entrepreneurs, Baike has given the author as much as 10 billion share, according to Xu Jiye, Baike has a number of authors income of more than 10,000 yuan, to help operators to realize the "writing to get rich".

Operation method: combined with hotspots, vertical content, beautiful pictures, free time to publish, continuous updating

(a) articles containing popular keywords, with the topic but not vulgar

Baijia will recommend articles based on the user's search habits, for example, the recent user often searched for "Spring Festival ticket", then a title containing the title of the article is not vulgar

Baijia will recommend articles based on the user's search habits, for example, users often search for "Spring Festival ticket". For example, if a user frequently searches for "Chinese New Year tickets", then a quality article with the title "Chinese New Year tickets" will be presented to the user when he or she uses Baidu.

Another point is that the title should be attractive, the title is a key to attract readers, so the title must be concise and powerful, but not vulgar, because each article Baidu will be reviewed, too vulgar direct likely not through, or even blocked.

(2) according to the article positioning to choose the appropriate classification

this is easy to understand, according to your hundreds of selected areas to write related articles

(3) use high clarity and in line with the theme of the cover picture

the audience the first glance is the title, the second is the picture, a clear and attractive picture can effectively guide the reader to open.

(4) Choose the right time to publish

It is recommended that you choose a free time period, such as on the way to work, at night, free time will help to increase the amount of text read.

(E) Continuous update

The primary account can update an article every day, when you continuously update a period of time, and the article readership is high, hundreds of platforms will be the account level to the "intermediate", the higher your account level, the corresponding exposure and recommended more opportunities.

3. Penguin

Advantages: multi-platform (Tencent News, Daily Express, mobile QQ.com, QQ browser, Tencent News plug-in, mobile QQ News plug-in, QQ public) a key distribution and recommendation

Penguin media platform is Tencent's self-media platform, the article recommended channel word to carry the drop!

Penguin Media Platform provides multi-export and multi-scenario distribution channels for self-media, and the articles you publish will be distributed in the Daily Express, Tencent News Client, WeChat News Plugin, Mobile QQ News Plugin, QQ Public, Mobile QQ.com, QQ Browser, and other platforms and channels, realizing more and more accurate exposure to high-quality content.

Operation method: content vertical, first, original, healthy content, good topic

Penguin is easy to apply for, but all operators will first enter a "trial operation" stage, the trial operation stage is not recommended, equal to the zombie number. The first thing that you need to do is to get a good deal on the website, and then you will be able to get a good deal on the website.

Operation of Penguin first through the trial operation stage, then how to pass the trial operation? There are the following points:

(a) the verticality of the content

It is that you have to register when you choose what field, then you send the text must be what field, in their words, the field must be vertical. You can't post entertainment today, cars tomorrow, and food the day after. That means from the time you apply, you have to keep the field consistent.

(2) First post

Many operators publish one article to many self media platforms, and Penguin is also more focused on the first post of the article, that is to say, you have to be the first to publish the article you have written on its platform.

(3) Originality

Originality is a must for all self media platforms, especially when you are trying to run Penguin, you must be original in every article.

(4) refusal of pornography

Satisfy the previous points is not enough, the quality of your article content must be good, especially there can not be vulgar pornographic things appear, I believe that run the academy, this point is very, very important, the Tencent is zero tolerance for vulgarity.

(E) article selection

The best is the current or recent news hotspots, and combined with your chosen field, the organization of article content. Note that the content should be combined with relevant images, not random pictures. There is another point, did not pass the trial operation before do not bring advertising information, and when you pass the trial operation can be in the article appropriate to put the WeChat public number ID.