Jiang Taigong, who said this, is a representative of successful marketing cases in ancient times. Now when it comes to "marketing", we often think of commodities. In fact, talents also need marketing. Since ancient times, there have been many successful cases like Jiang Taigong. Otherwise, the world is so big, who knew you were talented?

Like Jiang Taigong, he has arrived in Xiqiao, but there are so many strange people under Jichang's door. How can he be different?

So Jiang Taigong began to "establish a person" for himself. He didn't come to recommend himself, so he made a fishing rod with a short rod and no bait. So he fished by the Weihe River every day. A woodcutter came to ask him, and he said the above sentence to the woodcutter.

The woodcutter looked at the old man's sage like type. He spoke very well and tried his best to advertise to others. Before long, Ji Chang personally took Jiang Taigong back.

I have to admit that Jiang Taigong is really good at this. In the era without internet, how to become famous quickly can only rely on the mouths of ordinary people. They like this kind of nonsense and accurately capture the psychology of ordinary people. The news naturally spread. In order to ensure that they can catch the fish they want, it is not enough to rely solely on public awareness. They must invest in the target customers. With so many intellectuals under Ji Chang, why did he invite Jiang Ziya in a big way?

In order to stand out from all talents, we must put ourselves in a higher position. In the face of parity and big names, people must cherish big names more, which Zhuge Liang did better than Jiang Ziya.

Businessman Du Guo Ying

There is also a businessman named Du, who is also good at marketing. Maybe you haven't heard of this person's name, but most post-80s and post-90s people must have heard of his products, which are mainly "high-end atmosphere". It doesn't matter whether they are useful or not, but they are different from others and are not far from success.

This is similar to the marketing method with Zhuge Liang: with me, you are not far from the world, so who is Du?

He was born in an enterprise in Henan. Before starting a business, he was a glorious people's teacher, and after starting a business, he was a successful "IQ reaper".

So what products are there under Du's name? You must be familiar with it: you have a good memory, a good memory, 8848 and a small pot of tea. Maybe you haven't heard all of them, but there are always one or two familiar ones. After all, it was difficult to see overwhelming advertisements on TV in those days.

Maybe some people still think these products are ok, much better than many fakes now. Let's just say that different people have different opinions. His product may not be a big problem, but is it really as amazing as he said in his advertisement? Is the value and practicality of the product itself really worthy of the price of the product?

product analysis

There is a famous joke about his products: when you are young, it is better to use your back than to feel inferior; Remember the stars when you go to school, don't fall behind in your grades, and don't leave this world; Use 8848 after work, which is necessary for successful people, and the high-end has face; Now drink a small pot of tea, and the master will take a shot, which is a fine product.

"Beibei Jia" made Du earn the first bucket of gold after starting a business. Now, his marketing method is quite direct, that is, he is willing to spend money, overwhelming advertisements and asking people to speak for him. It doesn't matter whether the audience buys it or not. First of all, the name of his product is printed in their minds. Once they have the idea of buying, the only brand they blurt out is "Beibei Jia Jia".

In the era before Taobao, it was not easy to shop around for such goods, so that some facades only recognized this brand when purchasing goods. Therefore, even though there were many similar posturing products on the market at that time, the price was much lower than that of Bei Jia, but the sales volume of Bei Jia was a piece of dust, which directly made Du, who was only 25 years old, enter the ranks of billionaires.

Then, in 2003, a star with a good memory was born. At that time, most parents were worried about their children's English teaching. Parents want their children to do well in English, but there is nothing they can do. The advertising words of stars with good memory, working hard on learning methods, occupied the learning machine market for a time.

To tell you the truth, at that time, Bian Xiao was still in primary school, and she just pestered her parents to buy one. The price was 799 at that time, but it didn't take long to know where to throw it.

In fact, both Rebecca and Haojixing belong to the OEM mode, and there is no scientific basis to prove the effect of Rebecca's products. Bian Xiao was also very moved, and was stared at several times by her parents. The effect was good, saving hundreds. As for learning machines such as remembering stars, it depends entirely on consciousness.

Although these two products didn't last long, because Du had already made a lot of money, he didn't care at all and turned to the mobile phone market, so in 20 15, 8848, which was defined as "serving the rich", appeared on the market.

Titanium alloy, crocodile skin, Swarovski diamond, private phone ... all these gimmicks add up, and the final conclusion is one word: expensive, this extremely expensive mobile phone is the most profitable of his products.

The price of 10,000 to 20,000 is simply beyond the reach of ordinary people. Du's clients are business elites who are not short of money, so people also ridicule Du for not cheating the poor.

While the iron is hot, you need to be hard.

It can be seen that Du's 848 wanted to squeeze into the ranks of high-end mobile phones, because at that time, domestic mobile phones were basically competing for territory in the low-end market, such as Xiaomi, 1999, etc., but Du obviously forgot one thing, that is, "strike while the iron is hot." This mobile phone is far from Samsung and Apple in performance, and its target customers are not so good.

A careful analysis of Du's products will reveal that all his products are "beyond the golden jade" to the extreme, and the rest are promoted by marketing, including small pots of tea. The exquisite appearance is simply a gift, and the most expensive one sells for more than 10 thousand Jin. Even so, many people can't resist the temptation of publicity, but in the final analysis, there are only four words: flashy.

His products take advantage of the weaknesses of human nature to a great extent: parents' anxiety about their children's growth, adults' vanity and comparison, and differences in taste and aesthetics, which lead to his products having no connotation, and what he sells has more face than products.

Nevertheless, Du is still active in the business world. Although his spirit of falling and getting up again and again in the process of starting a business is admirable, this kind of marketing that fools the public is really unpleasant. I wonder which market Du Guoying intends to target next?