After the upgrade, Hellobike will unite with the travel service industries such as Shouqi, Didi and Gaode to create a smart travel platform. At the same time, Hellobike will also carry out innovative cooperation with Shanghai Shentong Metro Group on "subway+bicycle integrated intelligent connection"; Reach a cooperation with Hungry to enter the life service industry; Cooperate with many travel service providers such as Shouqi Car, Didi Company and Gaode Map to build a smart travel platform.
In the past, Hello will develop from a single bicycle business to a travel platform covering various formats such as travel and service.
The latecomers become dark horses. Hello. What is it?
Hello Bicycle 20 16 broke into the bicycle industry. When Hello Bike was founded, ofo and mobike became two giants. Therefore, Harrow was not optimistic in the late stage and early stage, and even hit a wall when financing. However, only one and a half years later, Harrow Bicycle successfully ranked among the top three in the industry with its strong dominance in second-and third-tier cities, and formed a tripartite confrontation with ofo and mobike.
It can be said that Harrow's successful counterattack is inseparable from its layout strategy.
At first, Harrowing gave up entering the first-tier cities, and took the lead in the second-and third-tier cities, starting from Suzhou, Changsha and other cities. This seemingly helpless move hides the key to Harrow's later success and makes Harrow's future. At that time, ofo and mobike fought fiercely in the first-tier cities, and Harrow Bike, which avoided the first-tier cities, was able to gain a foothold in the second-and third-tier cities, with 20 17 registered more than 30 million times.
In addition, mobike, Harrowby, rooted in the second and third lines, is lighter, with a lower damage rate than ofo, a better riding experience, and users' praise has hit record highs.
Perhaps it is this differentiated layout strategy, perhaps the word-of-mouth effect of users, and the capital market has begun to favor Hello bicycles. On 20 17, 10, Harrow Bicycle merged with Ali's Wing On Bank. 20 17, 12, Ant Financial became a new round of financing for Harrow Bike. Up to now, Harrow has completed 10 round of financing, the latest round was in July this year, and the investment amount was 10 billion US dollars.
* * * After enjoying the bicycle bubble, the industry returned to rationality. At this time, the success of the direction of breaking the game is the key to whether it can go to the end.
At present, the main source of income for bicycle enjoyment is the capital operation of the user's deposit.
If the platform closes down, it can't support the large-scale refund of user deposits. There are nearly 10 closed bicycles such as Xiaolan Bicycle and Kuchi, and at least 654.38+0.5 billion deposits cannot be returned, involving 67 million users.
There is also a part of advertising revenue. Ofo's APP has added 5s open-screen advertisements, and the body can carry advertising spaces, and the advertising revenue is relatively objective. However, only relying on advertising revenue and user deposit as the main income is still a drop in the bucket for * * *.
Nowadays, Hello backed by Alibaba Gold has been upgraded to travel and transformed into Hellobike, which shows its determination to change. In fact, this is also an attempt to explore a new profit model and seek to enjoy a new life in the bicycle industry.