activity marketing planning scheme template 1
activity purpose:
1. Christmas and New Year's Day are coming, which is the peak season for cosmetics sales. This activity can increase daily sales and promote the overall sales in the store.
2. This activity plan is based on the overall sales in the store and strives to increase the overall sales.
3. This activity will greatly promote the visibility of xx store in the local area, and at the same time, it will help the store to occupy a favorable position in comparison with other competitors.
4. This activity will help dealers to plan the brand in the store, and it will also help the fine management of the whole store.
Target audience:
Cosmetic consumers in and around XX city
Theme of the event:
Welcome two festivals of pure beauty and love women's hearts
Activity mode:
xx cosmetics store can adopt the chain promotion mode of linkage of several stores, with four lines as the orderly development mode of the event.
specific links:
A, with the theme of welcoming the two festivals as the main line, moving women's hearts with pure beauty and giving dazzling gifts on Christmas and New Year's Day as the first line, highlighting the overall characteristics of the pure beauty cosmetics store, it is suggested to print a pure beauty savings card. As long as customers who spend 48 yuan in the store can give this card as a member of the store and get a beautiful gift at the same time, such a savings card can establish long-term cooperation between your store and customers. This card can be used according to the customer's consumption.
B, with the theme of "Welcome Two Festivals with Vouchers in Me", there are two promotion modes
(1)68 yuan +1 yuan =168 yuan
When shopping in 68 yuan +1 yuan, products worth 111 yuan will be delivered (this product is mainly distributed by manufacturers or agents free of charge, Increase the irritation)
(2)211 yuan =411 yuan gives a voucher
211 yuan gives a voucher with a total value
(This voucher is mainly for purchasing the specified products, which can offset the cash use when purchasing the specified products, and you can choose the products to be disposed of)
A, taking the purchase as the second line, highlighting the sincere feedback of Chunmei Cosmetics Store to customers and friends who support and care for the benefit.
the main brands are given as follows: 28 for 8 yuan and 98 for 18 yuan.
B, taking the independent gift of each brand as the third line, each brand can put forward a gift plan according to its own conditions, which can consolidate its old customers and attract some new customers. However, it should be noted that the gift strength of each brand should reach a dynamic balance as far as possible, so as to maintain the trend of multi-brands going hand in hand, which is of great role and significance for maintaining the long-term survival of brands.
(3) Determine the degree of stimulation: In order to succeed in promotion, it is necessary to make the activity stimulating and stimulate the participation of the target
. The higher the degree of stimulus, the greater the reaction to promote sales, but this stimulus also has diminishing marginal effects. Therefore, it is necessary to analyze and summarize the promotion practice, and determine the appropriate degree of stimulation and the corresponding cost input in combination with the objective market environment.
Activity time and place:
December 31th to January 4th.
advertising cooperation:
a successful promotion requires all-round advertising cooperation. What kind of advertising creativity and expression methods are chosen, and what kind of coal hype is chosen, all of which mean different audience arrival rate and cost input.
according to the situation of this activity, it is suggested that dealers print DM publicity color pages with A4 size and four-color copper plates on both sides. DM color pages should be beautifully designed to attract consumers' attention.
At the same time, it is suggested that the store make image piles of the products participating in the event and the products presented to consumers in the store, and put X-display stands of various brands in appropriate places. It is best to decorate the space in the store with balloons and small pendants, so as to create a warm and festive shopping atmosphere for this event and stimulate consumers' desire to buy psychologically.
Pre-preparation:
(1) Personnel arrangement: "Everyone has something to do, and everyone is in charge of everything", and all links are considered clearly, with no gaps or intersections, otherwise trouble will arise at the last minute.
(2) Material preparation: the gifts, vouchers, samples, samples, lottery supplies and other spare parts needed for the activity should be prepared properly. After being listed in the list, they should be prepared according to the list to ensure completeness, otherwise it will inevitably lead to a hectic scene.
(3) Scheme experiment: This scheme is determined on the basis of experience, so it is necessary to conduct experiments to judge whether the selection of promotional tools is correct, whether the degree of stimulation is appropriate, and whether the existing channels are ideal.
mid-term operation
the main contents of mid-term operation are activity discipline and field control.
discipline is the guarantee of combat effectiveness and the prerequisite for the perfect implementation of the plan. In the plan, detailed regulations are made on all aspects of discipline of participants.
on-site control is mainly to arrange all links clearly, so as to be busy but not chaotic and orderly. At the same time, in the process of implementation, the scope, intensity, amount and focus of promotion should be adjusted in time to maintain control over the promotion plan.
Late continuation:
In view of the successful experience of other boutiques, it is suggested that Sister Wang make further efforts in developing members, because the number of members can play a vital role in the development of your store.
sales volume achieved by the activity:
based on the profit point of 41%, the sales volume of this activity should be more than 41,111 yuan, so the profit is about 15,111 yuan, and the investment ratio of the above activity schemes should reach 31-41% of the profit.
accident prevention:
accidents may occur in every activity. For example, the promotion activities cannot be carried out due to weather changes, and the interference of government departments such as urban management cannot be continued. Therefore, it is necessary to make necessary human, material and financial preparations for various possible accidents.
effect prediction:
predict what kind of effect this activity will achieve, so as to compare it with the actual situation after the activity, and summarize the successful experience and failure lessons from the aspects of stimulation degree, promotion opportunity and promotion media.
if all the links work well together, this activity should be able to achieve the scheduled sales.
event marketing planning scheme template 2
Singles revel, lovers revel more
Event theme: "Let single dog envy and hate" sweet gift package, with multiple lavish gifts, and the fire is the first.
on October 11, singles carnival day.
tenderness is like water, ritual is like a dream, and affection is overflowing, which predestines this life.
on this carnival day,
what gift should I give my beloved him (her)?
shoot an exclusive photo album of your to
record your unique sweetness and romance.
Both wedding photos and photo series can participate in this preferential activity, and the first 77 people can get xxx discount.
Activity time: October 11, xx, and only the first 77 people who order can enjoy this preferential right!
Venue: xx Wedding Photography Company
Description: The activity package and gift operation can be changed according to the situation of the photo studio
1. Purpose of the activity
Double 11 is a festival that e-commerce must compete for over the years, with great activities and publicity, many participating brands and the richest forms of activities. As an offline physical mall, we need to grasp the concept of "Double 11 Shopping Carnival" and launch winter clothes promotion activities when the temperature drops in mid-October. It should be more different from e-commerce in terms of activity intensity, marketing methods and field experience, thus highlighting its characteristics. The activities were integrated from department stores, supermarkets, restaurants, cinemas and online micro-stores. Give customers a unique tempting shopping carnival experience.
Second, the activity time
October 7 to 11
Third, the content of the activity
Discount promotion:
1. Wear a pair of 11 beautiful clothes: in autumn and winter, the department store is full of 511 yuan and 211 yuan is reduced.
2, double 11 beauty cosmetics for you to choose from: cosmetics (xx) are full in 411 yuan and reduced in 81 yuan. Double 11 super skin care kit as low as 31% off!
O2O (online and offline interaction), grab 111,111 discount coupons in advance!
1,111,111 vouchers are snapped up for free! After the department store is discounted, the full amount will be reduced, as low as 31% off!
IV. Details of the event
1) From October 1 to 11, the official WeChat was officially launched to grab tickets. Customers only need to pay attention to the official WeChat and click on the ticket grabbing page, and then they can select 31 brands of discount gift certificates, and double-click to get the coupons (each coupon automatically generates a discount code).
2) Each person and each brand can only receive 11 cards.
3) on the day of double 11, customers can enjoy the discount of 51 yuan, 31 yuan and 21 yuan after the discount of the corresponding brand with the coupon discount code.
4) Only one discount coupon can be used for a single receipt.
remarks: the starting point of discount vouchers should be determined according to the actual customer unit price of each brand, and the full amount of discount should be borne by suppliers and shopping malls in different proportions. This activity is mainly to attract online customers to the store.
2. X-ray counterattacked Bai Fumei and completely defeated Gao Fushuai! 1.11 yuan, 1.1 yuan, 11 yuan, 111 yuan hot grab super items!
from October 7 to 11, 11 items can be snapped up every day for only 1.11 yuan, 1.1 yuan, 11 yuan and 111 yuan. Each model is limited, while stocks last. Micro-store online payment can be successfully killed!
single product suggestion: 1.11 yuan xxx),
1.1 yuan (supermarket environment-friendly tableware box, handkerchief paper/strip, potato chip set, the price is about 5 yuan)
11 yuan (comfortable bath towel, 2-piece Korean mask, cute rabbit with fabric furniture, the price is about 31 yuan)
111 yuan (comfortable quilt, pillow, the price is about 251 yuan). (food and beverage coupons are sponsored by merchants)
category marketing: Double 11 is a large-scale promotion in the mall in October, and all categories should carry out activities (discounts or gifts). It is suggested that men's wear, women's wear, shoes, cosmetics, fine products, bedding and children's wear should all have representative brands or highlights to participate in the activities. The following four categories: single items need to be prominently displayed, and matching and warm recommendation need to be added in the channel light box and counter guide.
1) Winter clothes (thick clothes, coats)
2) Accessories in autumn and winter (scarves, hats)
3) Bedding and winter quilts
4) Supermarket Winter Hot Pot Festival items
VIP marketing
VIP recruitment: You can get a VIP card for free when the shopping mall spends more than 5,111 yuan in a single day in 511 yuan.
1, double 11·VIP customers free delivery: when you arrive at the store on the day of double 11, you can get a designated hot drink in xx sweetheart drink. (Opening sponsorship, free of charge)
2. Double 11·VIP customers can play for free: Diamond card VIP card can take children to xx amusement park for free.
cultural marketing:
1, double 11, take off your clothes and go at once!
venue: radio station on the first floor
2) Single men and women can participate in the "Heart-to-Heart Touch" activity by signing up. Single men and women will randomly form different "hypothetical situations" for many times to participate in couple interaction activities. Heartfelt, hold hands immediately!
registration place: small stage area on the second floor
remarks: the specific operating rules and project rules of the event are attached separately.
2. Double 11, Singles' Field Singles Walk (4F Cinema Singles' Day special event)
Singles and women can buy exclusive tickets for single aristocrats at the front desk, and girls can enjoy a 61% discount. Boys can get a rose when they buy tickets. The seats are matched according to random men and women.
Activity time: October 11
Activity location: Hall 1 and Hall 3 of the movie (details are subject to the specific viewing time
Atmosphere layout:
1. Main exhibition area at the gate/category exhibition area on each floor:
Fashion and winter clothing comprehensive exhibition area, following the popular elements of autumn and winter. During the event, the simulated dialogue logo of Singles Day in the exhibition area will be added.
For example, Singles Day comes to xx Shopping Mall =x-ray attacks Bai Fumei and other distinctive signs.
remarks: the women's and men's department of the department store is responsible, and the display group is in charge.
2. counters, escalators and elevators on all floors: light boxes and vertical POP racks.
expense budget (omitted)
remarks: please refer to the logo in the mall for details of the activity.
event marketing planning scheme template 3
For most event agents or product distributors, they are confused and don't even realize the importance of holding an event mobilization meeting; For agents (distributors) of home building materials, in the increasingly competitive market competition, they can only do activities and publicity on large holidays, but how to break through and win the favor of consumers is an important problem to be solved urgently, so for our sales staff, how to maintain a good mental state and execution in constant activities is the key, so for activities and mobilization meetings, it is an important link to "pull" the sales staff forward.
so for agents or distributors, how to do more effective activity mobilization, and what are the key points to focus on and grasp at the activity mobilization meeting? The following are some key factors that have been summarized through a number of actual combat to accommodate building materials and homes.
key point 1: explanation of the scheme
1) key point 1: make a convincing scheme
The formulation of the promotion scheme is very important for the whole activity, which is the guide to the promotion activity and the trump card that distinguishes it from the competitors. For the sales staff who implement the scheme, the feasibility of the scheme is a great driving force to attract them to implement the scheme to a great extent, so in the early stage of the activity preparation, our management
2) Focus 2: There are bright spots in the scheme, and the activities are innovative
Nowadays, the market competition is fierce, all the promotion schemes in the home building materials industry are similar, and it seems that there is not much novelty for the sales staff (especially those who have been immersed in the industry for many years). Generally speaking, the same promotion scheme can no longer stimulate their enthusiasm for the activities, so the highlights of the activities must first attract the attention of the sales staff in formulating the whole scheme; Secondly, to be different from competitors and make consumers feel refreshed is also the key element of successful activities, such as competitors' gifts.