Coca-Cola's advertising design adopts white characters on a red background and fluent white letters. Against the background of red, it has a feeling of carefree beating, revealing the festive atmosphere of traditional red in China, and the whole design is full of the vitality of friends. China's version pays more attention to the human touch and uses more localized elements. The 2.25-liter Coca-Cola promoted with the family as the background image has more fully integrated the culture of China, and produced a buzz in consumers' minds, which has laid a good image for the promotion and deepening of Coca-Cola in the China market.

For example, before entering China, Nestle conducted a five-year investigation and study in China, focusing on the daily habits of China people, and thus launched advertisements such as "Mother-in-law and Daughter-in-law", "Friendship" and "New Year Gift", making Quechao Coffee a household name in China. At the same time, according to the lifestyle changes of young people in China, it changed its advertising slogan and image to cater to this change. The advertisement of Nestle Coffee in China has made great contributions to the development of China market for Nestle.

Similarly, Amway, Intel, etc. all put forward the slogan of "Change yourself and adapt to China" to promote their products in an advertising way that conforms to the habits and lifestyles of consumers in China, so as to achieve the purpose of expanding sales.

From this, we can easily see that an advertisement that meets the requirements of the local market is of great significance to the promotion of products and even the development of enterprises. At the same time, we can easily realize that when China enterprises open up new markets, or even develop overseas, they have to consider that people from different countries, regions and nationalities have differences in psychological needs, cultural needs and aesthetic awareness. To achieve the best results, they must be combined with the actual situation.