Two days ago I also saw the news that Henan Jianye Group optimized its headquarters staff.

February 7 Henan Jianye Group announced the adjustment of the organizational structure, after the adjustment of the organizational structure from the previous five-level functional management adjusted to three-level functional management, the abolition of the two functional levels of business groups and regions.

Before the Jianye Group's functional hierarchy for "Group - Business Group - Region - City Company -The company's management of the three levels of the project company.

After the organizational restructuring, Jianye Group is expected to see some layoffs, especially at headquarters.

Only Jianye Group did not use layoffs to describe the announcement, but rather optimization, which is still quite novel.

According to the Jianye Group's announcement, as of now, in addition to the synergistic command center, the other centers have completed the structure and preparation of the program, nine centers **** set up 32 departments, 26 groups, has applied for the 408 Road 412 preparations, compared with the original number of people in the post of 1,063 people, the optimization of the number of preparations of 651, optimization of the proportion of 61.2%.

This means that after the adjustment, the major centers remaining establishment personnel only 408 ~ 412 individuals between the so-called optimization of 651 individuals, in fact, is the meaning of layoffs.

Jianye Group as Henan's largest developer announced layoffs or a bit of a surprise, but looking at the entire property market, any developer layoffs, do not feel surprised.

Especially for developers in Henan, the overall performance of the Henan property market in the past few years is not very good, many cities have not seen much increase in housing prices, and individual cities have even declined.

Against this backdrop, many developers are not having a good time, not only are their sales dropping, but their debt is also under pressure.

For example, in 2021, the total contracted sales of Jianye Real Estate properties amounted to RMB 60.105 billion, a year-on-year decrease of 12.0%; the sales floor area of 8,165,977 square meters, a year-on-year decrease of 8.2%;

However, in the context of the decrease in sales, the debt of the Jianye Group in the past few years has been rising all the way up from 2015 to 2020, and the total liabilities of Jianye Real estate debt totaled 32.44 billion yuan, 37.329 billion yuan, 54.054 billion yuan, 91.693 billion yuan, 131.365 billion yuan, and 149.319 billion yuan, respectively.

With the impression of other developers, in recent years, Jianye Group's days are really not very good, in the face of the double pressure of declining sales and increasing debt, Jianye Group chose to lay off staff is also very normal, For these developers, the most important thing is not to develop or expand, but how to survive.

Of course, in the case of the overall property market is not very good, in addition to the developers have a hard time, real estate practitioners are estimated to have a hard time, especially for those who have been laid off, the days are even more difficult.

What can these real estate professionals do after the transition?

As for what to do after the transition, there is no standard answer, we have to choose the right job according to their own ability and experience, as well as the actual situation.

For example, I know a lot of people in the real estate industry around me, and in the last few years they have started to transition to other industries, and from the perspective of the effect of the transition is still quite good, this transition is mainly the following categories.

Some friends work in the real estate industry for many years, very familiar with the industry, so they will do their own media, and focus on doing real estate, if done professionally enough, and the writing is better, but also can achieve positive results.

I have a friend who was previously engaged in the real estate industry, and then switched to do some of their own real estate practitioners public number, accumulated more than 100,000 fans, these fans are real estate industry practitioners, this buddy through to these people to provide training, information, or other exhibition services, in the acceptance of some of the advertisements, and a month also have tens of thousands of dollars of income.

The real estate industry and the financial industry in fact has a great relevance, because the real estate industry practitioners are in contact with some of the higher income groups, after all, can afford to buy a house are not very bad money.

So some people work in the real estate industry for a long time, and after accumulating a certain number of customers, they start to enter the financial industry, using their own experience and contacts to do credit or financial resources, in fact, they can do a great deal of good.

The two scenarios we listed above are some of the real estate practitioners I've been in contact with, but there are millions of real estate practitioners across the country, and as for what to do after the transition, different people will choose different paths.

So we must choose according to their own actual situation, only in line with their own you will be able to do a comfortable, but also to be able to handle.

Now is not the era of planned economy, layoffs is the normal behavior of enterprises, to be viewed correctly, as long as the requirements of the labor law to introduce layoffs, we take the money to go, of course, in the separation of looking for work at the same time, we do not forget that the benefits of unemployment insurance, both a little life subsidies, but also constantly social security, to the second employment and entrepreneurship to give time.

As for what to do in secondary employment, I think there is no fixed position, because real estate layoffs, customer service departments, sales departments, but also the company's administrative post, each person's professional background is different, each person's strengths are different, so the direction of the future of secondary employment is certainly not the same.

For example, sales talent, it is best to choose other sales type of enterprise employment. Then the original administrative personnel certainly still choose the management of the enterprise. Of course, under the existing conditions, if there is a little bit of specialty, a little bit of accumulation, we can also consider self-employment.

In short, in the new era, as long as you are willing to work hard, willing to pay, employment is certainly not a problem. I believe that we will be able to find a good job, in the year of the tiger smoothly!

This year, real estate is really difficult, real estate people are also difficult.

A few months without wages abound, more people are trembling, do not know the next layoffs of the knife will not cut to their heads, but most people do not dare to resign, or else, resigned, do what?

Some time ago, I posted a few real estate people's status quo, a comment to see the heart of a cold:

Right now from the side of the people can also be seen, a lot of real estate people to change jobs.

So what can real estate people do if they change careers?

Real Estate Marketing - Takeaway Rider

Real Estate Marketing - Chef

Real Estate Investing in Tops - Internet Driver

Real Estate Channels - Security

Real Estate Marketing - Chef

Real Estate Investing in Tops - Internet Driver

Real Estate Channels - Security <

Real Estate Planning - PPT Producer

Real Estate Planning - Butcher Shop

Real Estate Design - Down Market Expansion

Real Estate Community Operation - Microbusiness

Real Estate Design - Down Market Expansion

Real Estate Design - Down Market Expansion

I knew there was a bubble in the housing market, but I didn't realize that the number one thing was people.

2021, Zhengzhou real estate industry layoffs of about 40%, which makes the industry hundreds of thousands of real estate people under great pressure, but also reminds me of some past events.

It was August 2016, when I flirted with a white-skinned and beautiful C-level female executive in the real estate circle, saying that there was no sex, no life, no sex life.

Instead of her usual retort, she asked a rhetorical question that puzzled me for years afterward:

What are you going to do if the real estate industry doesn't work?

At that time, Zhengzhou real estate, can be said to be on fire, flowers, is the real estate people 10 years once the market. The real estate marketer, in the sales department inside stay still, there are customers with money to grab the house; to buy a house need to trust the relationship to find housing, not to mention preferential, can let you buy a house is good. So much so that the boss of a local real estate company said, the sales department chained a dog can also sell houses.

Since the beginning of August 2021, the flood epidemic combined with the Zhengzhou real estate industry, can no longer hold out, one after another mine, round after round of layoffs, one after another lying flat. The precarious real estate people, no longer have time to leisurely talk about transformation.

This year, Zhengzhou real estate circle was laid off a lot of people. And, so many people, the possibility of re-employment in the industry is very small, can only face the reality, to other industries to find a way out.

The most embarrassing, no more than the real estate people who have been over 35 years old, suffered layoffs.

The most heartbreaking, no more than Zhengzhou Beilonghu a real estate sales executive, before the Spring Festival was laid off, before her husband, who works in a well-known local real estate company was first laid off, looking at the home of the children and the elderly, the husband of the inactivity, as well as the amount of the monthly mortgage is not small. Instead of telling her family that she was also laid off, she went to another laid-off colleague's house every day and pretended to go to work. I don't know what she's going to do after spring break.

One operation is as fierce as a tiger, and two hundred and fifty percent of the eyes are fixed. These investments, the biggest problem, is a heavy reliance on the real estate circle, the results can be imagined, but the good thing is to close quickly, did not lose much money.

The female executives, became a role model for me to learn. The main real estate business is doing well, but also has done the B&B, new agriculture, foreign trade exports and brand incubation. In addition to the loss of the B&B, the other have a profit, after even if she left the real estate industry, but also to ensure a decent life.

Not coincidentally, in 2016, Zhengzhou single plate sales champion manipulator, because the sale of real estate acquaintance with customers doing private equity, will earn money followed by a part of the investment. 2020, directly from the real estate industry resignation, full-time commitment to do private equity, earned a pot full of money. The company's main goal is to provide the best possible service to its customers, and the company's goal is to provide the best possible service to its customers, and the company's goal is to provide the best possible service to its customers, and the company's goal is to provide the best possible service to its customers.

There is a sister paper, a few years ago when I met her or a property marketing manager in the far suburbs of Zhengzhou, now has its own agency, three health and wellness museums, investment companies, and the landing of industrial real estate projects. Don't doubt how to do it, I would like to know, just publish this article, she is still in Sanya with her family did not come back, did not have the good sense to bother.

This is the ideal state of real estate people, when the seed was planted inadvertently, has long blossomed.


They are now in a position to make the most of the situation, regardless of whether they are y involved in real estate or not, or what kind of impact they are facing.