Campus Tea Shop Business Plan

Many people want to start a business, so what are the projects for starting a business? The following is the content of the business plan of the campus tea shop that I arranged for you. Come and read it.

First, the analysis of milk tea industry

Milk tea and coffee belong to mass consumption, and there are many consumers, mainly young students. The market demand is great both now and in the future, but the competition in the milk tea shop industry is fierce, so we must make characteristics in order not to be eliminated and to stand out in the industry. At present, most tea shops have the same taste, so if we want to do well, we must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will have a clean and fresh feeling as soon as they enter the tea shop.

Second, the location elements of milk tea

Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will "not far from Wan Li" to drink your cup of milk tea. I summarize the following locations for everyone to choose from.

1. Commercial Pedestrian Street

A busy area like this will bring a steady stream of customers to the tea shop because of a large flow of people, but such a location is generally not easy to find, and the rent is also very expensive. The initial investment will be more, and the tea shop can only make money if it reaches a high sales volume. Generally, the store rent cannot exceed 18% of the sales volume. Therefore, if you want to open a shop in such a place, you must have enough funds. Otherwise, it is very likely that the tea shop will not open for a long time because of the shortage of funds.

2. In or around colleges and universities

Consumers in colleges and universities are particularly concentrated, and fashionable drinks such as milk tea are especially popular among college students, which consume a lot. Moreover, many colleges and universities are in the suburbs, and the rent of storefronts is generally not very expensive, so it is a perfect location. However, there is a problem, that is, colleges and universities will issue winter and summer vacations, and there is no business in general stores during this period. If the owner doesn't care much, it's good to have a rest by the way.

3. Various traffic arteries

Railway stations, bus stations, subway entrances, air stations and other places have a lot of passenger traffic, and customers will bring a lot of consumption while waiting for the bus. It may be better to enter such a store than the commercial street.

4. Other ideal addresses

In addition to the above places, there are also some ideal addresses that are also good choices, such as flavor food street, large playground, entertainment square, tourist resort and centralized office business district.

this is also designed and decorated according to your investment quota, consumption level and product collocation. The style of decoration should be in line with the consumption power, and it is comfortable, hygienic, concise and square. Pay special attention to the flow design of the bar, design the program according to the product demand and equipment, and consider the space needed for product advancement and equipment addition as much as possible while operating smoothly. This also includes the layout of hydropower and hydropower requirements.

Third, the decoration of the milk tea store

Design and decorate according to your investment quota, consumption level and product collocation. The style of decoration should be in line with the consumption power, and it is comfortable, hygienic, concise and square. Pay special attention to the flow design of the bar, and carry out the program design according to the product demand and equipment equipment. At the same time, consider the space required for the further development of products and the addition of equipment as much as possible, which also includes the layout of hydropower and hydropower requirements.

fourth, milk tea equipment selection

many people want to open a milk tea shop, but they don't know what equipment they need to open a milk tea shop. Now, let me tell you the specific equipment list of the tea shop.

1, sealing machine

There are two kinds of sealing machines, one is automatic sealing machine, and the other is manual sealing machine, both of which are used to seal the cup mouth. However, automatic sealing will be much more convenient. You only need to put the cup on it, and it can seal automatically. It is faster than manual sealing, and you can do other things at the time of sealing, which can improve work efficiency.

2. The water heater

is mainly used for boiling hot water to make tea. Don't underestimate this equipment and think that you can make tea by boiling water yourself, then you are all wet. Tea is the main raw material of milk tea shop, and there are few products without tea, so its consumption is very large. Using a water heater can ensure that hot water can be supplied at any time. It is not only troublesome to boil hot water by yourself, but also once the tea is gone and the water is not boiled, the products cannot be sold. The hot water in the tea shop can't be cut off, not only for making tea, but also for debugging products. For example, some powdery raw materials, such as matcha, need to be adjusted with hot water, so as not to stick together and become a lump, which will affect the taste of the products.

3. water purifier

tap water filtration. Everyone who makes drinks can't do without water. Milk tea is sold now, which requires a lot of water. It is not good for consumers' health if tap water is directly used to make milk tea without filtration.

4. Sander and ice crusher

Sander mainly makes sand ice, and ice crusher just breaks ice. Because it is very hot in summer, many people like to drink ice, so it will be more popular for tea shops to introduce some ice drinks accordingly. The smoothie machine is not only used for making smoothies, but also for juicing fruits. There are also two types of ice crusher: manual and automatic.

5. Manual squeezer

is mainly used to squeeze lemons and oranges. Tea shops generally sell more lemonade, so they need to use it.

6. The cash register

is used for cashier. It is necessary for every small shop. It is not only as simple as collecting money and changing money. Every time a cup of products is sold, there will be a record on it, so that it is easy to check and compare which products sell well and which ones don't.

7. Fructose quantitative machine

is used for quantitative sugar addition of fructose. Through the quantification of fructose, the sweetness of the same product is kept consistent, so that some are very sweet and some are not sweet enough. Its price is also relatively high, around 2211. If your tea shop doesn't use fructose, you don't need it.

8. Fresh-keeping cabinets and frozen

Fresh-keeping cabinets are mainly used to keep some materials and fresh fruits that are easy to deteriorate and open. The freezer is mainly used for the cold storage of ice cubes. Of course, you can buy an ice maker if you have the conditions.

9. Electronic scales

are mainly used for weighing. Because many products of milk tea come in a certain proportion, electronic scales are needed.

11, various measuring cups and ounce cups

The specifications of measuring cups are 5111ML, 1111ML, 251ML, etc. 5111 is used for making tea and as a container. There are 41ML and 21ML ounce cups.

V. Technical service of milk tea

The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although mountain spring water is expensive, it tastes good, and only when the products are good can there be repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators have really learned the technology of milk tea. Basic knowledge: 1. Learn to taste milk tea; 2. Formula of raw materials; 3. Seasoning quantity and time; 4. Application of equipment and seasoning temperature; 5, seasoning techniques; 6. Preservation of milk tea; 7. Packaging requirements of milk tea; 8. Changes of milk tea, including sample change and qualitative change, such as: pulling flowers.

VI. Marketing strategy of milk tea

1. Advertising

The popularity of the enterprise. We will let customers know about "Tea Story" through leaflets, and we will set up posters at the door of the store to inform them of the recent launch of new products and recent promotional activities. The signboard of the storefront uses conspicuous and eye-catching colors and models. After accumulating a certain amount of funds in the later period, you can also invest in advertisements in newspapers, radio, television and the Internet. In addition, all the staff are wearing our work clothes.

2. Promotion plan

A. For members, 25 yuan/person, one-time consumption in 21 yuan can be handled free of charge, and members can get a 11% discount when using the membership card, and they will receive blessings and gifts from our store at the birthday party.

B, using strange and novel tools such as cups and straws makes people feel refreshed.

C, use couples' cups and straws. When couples come, they can recommend couples' packages and give them gifts.

D, launch special holiday products and activities in various festivals to attract customers.

E, send a small gift when the one-time consumption reaches 15 yuan. Sometimes we can send our specially-made T-shirt with our store name, which not only delights our customers, but also enhances our popularity.

3. Price

There will be a special price two days before each new product is launched, and the rest will be sold at the average market price, and the price will be raised appropriately when you have your own brand in the later period.

4. Team management

Each staff member should do their own work, and the manager will call people to discuss and make decisions in important affairs.

5. Service

The staff in the store should do a good job in service, keep a good mood, be careful and polite to customers, and don't lose their temper with customers. ;