2.HEYTEA (formerly known as "Imperial Tea") is a China chain tea brand operated by Shenzhen Meixixi Restaurant Management Co., Ltd., which was founded by Nie Yunchen on 20/2. Headquartered in Aerospace Science and Technology Square, Nanshan District, Shenzhen, it owns tea brand "Xicha" and baking brand "Xicha Hot Wheat".

The company relies on word-of-mouth marketing on social media to reduce advertising expenses. Young consumers are its main customers. Most stores are located in bustling shopping centers in first-and second-tier cities. Its famous product is cheese milk cover.