Nowadays, with the rapid development of the hotel industry, many high-star single hotels have sprung up. However, the constant complaints and complaints from guests and the rapid changes in the market structure have brought fatal crises to these single hotels. Next, I'll tell you about the reasons that led to the closure of the hotel. Come and have a look!

There is no strict control in recruitment management.

In order to recruit managers early, the hotel did not strictly check the recruitment of managers before opening, resulting in only one and a half years of hotel service for the management. Even better, some people who have been engaged in the hotel industry for more than two years in the local area are still vague about hotel service management because of their lack of professional level. Even the most basic management functions such as planning, execution, supervision, feedback, communication and coordination are not clear. As the saying goes, "soldier bear, bear one; How can such a team become a "boutique" or even a "qualified product"? Hotel management has a very important thing: the competition of talents is not only cheap but also the best. Often in this hotel environment, there are many good gentlemen who are shoddy because their wages are cheaper. Relatively speaking, people with strong ability and professional knowledge have higher wages.

Wrong management concept

At present, many hotels don't know enough about hotel management, and think that as long as they do a good job in marketing, hotels will last forever. Therefore, of course, there has been a lax management of "product quality"; Slowly from lax to lax, from lax to paralysis, from paralysis to "hopeless", due to improper management, it has caused an inevitable vicious circle; Many hardware facilities in the hotel have aged ahead of time or even lost their use value or even been scrapped; Of course, some people will say that it is broken or scrapped, and it is enough to buy it again, as long as the business can continue. This is the most terrible and sad thing! I wonder if anyone has calculated this account? The waste and loss caused by poor management sometimes exceed the annual operating profit 15-30% or even more. In the long run, no matter how good your marketing strategy and marketing system are, it will be in vain! In my opinion, the adverse consequences caused by management are far more than these, and should be both internal and external.

Excessive mobility of personnel

The excessive flow of personnel has almost become the trend of all walks of life in the whole society. Especially the service industry, more seriously, it has become an excuse for many people; In this case, the hotel will also pay great attention to the recruitment of personnel, and the personnel will be replaced intermittently; At this time, the overall service quality has declined. Newcomers are trained before taking up their posts. Why can't they achieve the expected results? The main reason is that the training system and assessment system of some single hotels are not perfect. For example, the human resources department's training for new employees is simple and simplified; No tracking, understanding, supervision, etc. Distribute the training situation and effect to all levels and levels. I don't need to say more: the main reason for the high staff turnover rate is that hotels don't have attractive "salary, incentive system and good working environment", which is an important causal relationship inevitable for the high staff turnover rate.

Hotel discipline is not strictly enforced.

The phrase "iron system, iron discipline" has always been very popular. For single hotels, discipline and system are equally important. We have already talked about the system, and we have to talk about discipline here. There is also a saying in the industry: "Hotel management is semi-military management", and there are standardized requirements for words, deeds and work processes. And even many managers think that these are irrelevant, and they will not lead by example. As a result, many single hotels are "flooded", and the degree of terror is "playing", playing games, reading novels, eating snacks, playing cards, and going out to do private work. I really enjoy it! At the critical moment, "I can't call it out, I can't do it, I can't say it, I can't punish it" and I don't know how to manage beautiful women from a distance. It's like "Tofu falls into the ash".

Insufficient execution

Everyone in all walks of life will emphasize execution, and the hotel industry is no exception. Execution directly affects work efficiency. Some employees often fail to complete the tasks arranged or assigned. When we ask the reason, we will defend ourselves and use many reasons that are not the reason to find excuses to avoid responsibility. There is no strong sense of professionalism and responsibility at all, but what we want is "no excuses" and a good sense of obedience! Therefore, hotel education is an eternal topic and one of the important tasks in daily management. Education can achieve the purpose of adjusting execution through human resource management and borrowing external training institutions.

Market research and hotel revenue management and design planning

1. Analysis of market research income management data: The market investment of any enterprise, if not analyzed, is a concrete manifestation of the behavior of "being rich and willful", which has caused immeasurable "investment risk" to the capital recovery of investment. For example: the policy trend, the rising trend of urban economic GDP, the analysis of consumption demand at the level of consumption structure, the comparative analysis of detailed data of site selection and income management, etc. To put it simply, what is the consumption of cakes in this market? Are you based on data analysis? Still feel good? According to the successful case analysis of professional hotels, the result of not doing so is that the possibility of losing all investment will reach more than 85%, because the hotel has laid the biggest foreshadowing of "crisis" at the beginning of preparation.

2. Hotel design and planning: I once summarized an article about hotel design called "Hotel design should be people-oriented". There is only one reason why hotels can predict whether the value of "hotel income" is maximized or rationalized through design and planning. There are too many competitors of the same type, grade and star in the market, not to mention that you want them in some successful hotels with mature and stable markets. If you don't pay attention to "people-oriented" in the design and preparation of your hotel, it will undoubtedly bring great hidden dangers and income risks to the experience sharing and management of hotel guests after their stay.

Can't correctly understand star-rated hotels

Many owners have invested heavily in familiar real estate and entrepreneurial success, but they can't fully understand the hotel industry, let alone star-rated hotels. They think hanging a few five-pointed stars is a star-rated hotel. Real star-rated hotels, from design to hardware, culture and software, can only reach the concept of standard star-rated hotels. Their investment in the hotel industry is purely based on the current hot hotel market. When hotels are under construction, they often just rely on feelings or apply the methods of other hotels; There is no scientific, standardized and reasonable construction plan and budget. In this way, the investment will be saved blindly because of insufficient funds, which will greatly reduce the quality of the project; Causing fatal waste in the use of spatial layout; In order to catch up with a tourist golden week or a performance project, it is urgent to catch up with the construction period; The purchased facilities and equipment are not up to standard, or even shoddy, which is simply inferior. In the end, a nondescript "freak" was born, and this product was destined to be "doomed" for a long time.

Did not make preparations before opening.

The preparation before the opening of the hotel is not done well, which will directly affect the operation of the hotel, such as untimely recruitment of management and staff, irregular training, unprofessional service, unskilled business, irregular process and many other problems, because many hotel owners do not really understand the relationship between the team "group and organization", so think about why brand hotels have been open for three months, and some even started recruiting staff for training six months ago, and even sent them out for internship if possible. Once the guests complain, they will be at a loss; The staffing, authority and responsibilities of each post are unreasonable; As a result, there are many people who could have saved personnel, but should have been equipped in order to reduce the cost of human resource management, which directly leads to the confusion of service during peak hours; In order to create economic benefits for early business, regardless of the imperfection or shortage of facilities, equipment and other items, the "product system" is seriously out of touch with the "price system"; Get quick success and instant benefit without paying attention to the establishment of marketing channel sales system before opening; In the air, the decoration smells bad, the hotel is eager to open. Therefore, it is particularly important to set posts, personnel, salary and organize training.

No sense of crisis

At present, some single hotel employees are content with the status quo, do not strive for progress, have no sense of crisis and thirst for knowledge at all, and are completely lacking in professional knowledge and opinions, which has not brought new vitality and vitality to the enterprise for ten years. It can't bring innovation and leap for enterprises. If the cost is the biggest, there is no doubt that "crisis management" is the biggest cost, an event exposed by the media or a "food safety accident" and some potential "safety and fire hazards", etc., modern enterprises must have forward-looking strategic crisis management, and only by combining internal and external means to strengthen learning and strengthen the parallelism of crisis awareness and mechanism can we achieve the effect of nip in the bud. For example, formulate relevant emergency plans and formulate the weight of the relevant person in charge of the emergency plan. Since ancient times, it has been said that the embankment of a thousand miles was destroyed by an ant nest, which is always a warning for each of us.

crisis of confidence

China, an ancient civilization with 5,000 years of traditional virtues, has undergone subversive changes from ancient times to today's market economy. Helping the young and helping the elderly is a good traditional virtue, but it has evolved into a sad situation in which you should stay away from the elderly when you see them, and you are afraid to care and help when you see lonely old people who can't afford to fall to the ground. When it comes to doing good deeds, people have to prove it. Video. This phenomenon is particularly prominent in China's single hotel industry. Hotel owners and professional managers were originally best partners, originally helmsmen in the same boat, originally lovers who trusted each other through thick and thin. They often become lovers who betray each other before their honeymoon. Of course, there must be a reason for this, and hotel owners should also think about whether the reasons are mutual. Here I have the following three suggestions:

1, the mutual understanding between professional managers and hotel owners:

A. Professional managers find out what kind of single hotel you want to develop, that is, the positioning of their own hotel management, so-called suit the remedy to the case.

B. Before taking office, professional managers should discuss the relationship between management tasks and management authority with hotel owners. Many examples prove that the contradiction between professional managers and owners is the biggest, because neither of them has a clear understanding of the relationship between "power and responsibility", which eventually leads to the professional level of professional managers not being brought into play and being restricted everywhere, just like Longyou Shoal cannot be like a duck to water. Therefore, the result will be that the "management task", that is, the "performance task" cannot be completed, and the "performance task" of the owner cannot be completed. All problems and contradictions are directed at professional managers. In fact, the performance of the hotel is not good. If these "relationships" are not clearly defined, they should not be counted as professional managers. This is also the reason why professional managers occasionally complain.

C. The management of professional managers should not be comprehensive, and professional managers can negotiate in three aspects:

1) management rights.

2) personnel management.

3) There are certain restrictions on the approval authority of the financial line (remember that the financial management authority is a taboo for single hotel owners).

D. Trust is mutual, and good communication is undoubtedly one of the best ways to solve mutual trust. Professional managers find a good opportunity to complain to the owners that there are many "pros and cons" in hotel management, and many problems need repeated communication to be solved. Not in one step ... professional managers should make every effort to make owners trust. ...

Dear hotel owner, I want to say to you:

A. The concept of trust: If you spend tens of thousands or even tens of thousands of yuan to hire someone who doesn't even have the most basic trust, I don't know. I don't understand why you did it and hired him (her). Unless he (she) (she) has unlimited space for you to use I didn't know that complete trust could turn a fool into a genius! Let negative people become positive model workers.

B. Professional concept: I believe that one of the important reasons for you to hire him/her is that he/she is particularly rich in hotel professional knowledge and management experience, and professional managers must make you feel particularly lacking on the one hand. Through these, you can change the development of the hotel and the breakthrough of the hotel performance. I want to ask you? Why not boldly give them the authority of operation and personnel management, unless you are really professional enough, even if you are professional enough, your time will not allow you to do daily management work in the hotel every day, because you have too many responsibilities and obligations on your shoulders. Because your health is our best guarantee. Tell the truth: I have seen many general managers of single hotels doing the work of grassroots employees. If calculated from the cost, the hotel is already losing money, which is called a big loss ... As the saying goes, killing chickens does not kill cattle.

C concept of time: some single hotels have made serious mistakes in the concept of time, both in preparation and post-management. The so-called "time is money, time is life, and it will never change"; Let's take a look at international brand hotels. From preparation to decoration, opening, operation management, performance planning, return on investment funds and profit ratio, there is a strict strategic planning system. It can be said that it is a race against time, but the delay in preparation and decoration of some of our single hotels directly leads to the delay in opening and the recovery of natural "investment income". Some single hotels eventually closed down in these aspects, but the hotel industry also has a set of scientific and reasonable. However, some single hotel owners don't believe in the professional level of professional managers, like to draw a conclusion, like specious, like Japanese proverbs, and what was originally simple has finally evolved into a set of ever-changing martial arts secrets, namely "Jiuyin Zhenjing" or "Sun Mo"; In fact, all this is not so complicated, as long as Yang Guo and Little Dragon Girl practice the Jade X Heart Sutra heart to heart.

D. management concept: a good management concept is undoubtedly a powerful cornerstone for the development of single hotels. I don't want to say too much here. When the slogan is shouted, it must be done, both inside and outside. For example, like a martial arts practitioner, if martial arts is not "both internal and external", it is impossible to achieve the unity of body and mind; At most, it is a person who has learned a lot of gestures, but speaks differently; Finally, it is strange not to be possessed; I'm here to accept the case that a four-star hotel in southwest China is about to close down:

The hotel opened on 20 13 with a total investment of1500,000 RMB. The actual situation should be about1000000 RMB, but the debt it owes today is 200 million RMB. To tell the truth, it makes people feel sad, and hundreds of people will face the crisis of unemployment. /kloc-wage arrears of employees since February 0/5. There are many reasons. I firmly believe that the owners are very sad and the employees are equally sad. I also believe that owners will often reflect on this moment and understand the real reason. If I don't understand at this time, as a professional manager, I don't know what to say. But the main reason is that all the causes leading to the crisis have an inevitable relationship with this article I wrote today. The so-called: the market is regular and there are routines in playing cards; The laws of nature are not groundless, because all of us are accepting the severe punishment given to us by the laws of nature.

3. How do hotel owners supervise professional managers?

Personally, during my many years in the management industry, I have seen many owners become strangers because of improper supervision methods, and finally let the owners and professional managers become divorced men and women who have been in love for many years because one party cheated. It is more or less sad to see such a situation. As the saying goes, acquaintance is fate, and it is the fate cultivated by generations to be able to stand together for one thing through thick and thin. Personally, I think it is ok for both sides to pay attention to the following points.

A. prioritize: as the saying goes, professional managers have the power to have courage and the responsibility to have motivation. It should be clearly defined in black and white, and trust can be completely based on the system.

B supervision and supervision process: the hotel owner or owner's representative shall supervise on the basis of win-win cooperation. For example, professional managers have two principles, and owners or owners' representatives should support the work of professional managers. 1) Do professional managers use their authority to protect their relatives, friends and employees, that is, lead the team fairly and fairly and handle internal and external work? 2) Whether professional managers abuse power for personal gain, for example, whether they make money and things clear according to the principle of "homogeneous price comparison and quality comparison at the same price" when changing suppliers, especially in the aspect of purchasing cost control, "money" is a sensitive topic for modern people, and whether professional managers should hold a high-voltage line that should not be touched for a long time.

C. A professional manager should gain the trust of the owner without violating the above points. For example, in hotels, it is inevitable that there will be employees such as relatives and friends of the owners, or employees who do not understand organizational procedures and like to report on the owners or superiors. But as a business manager, you should ask two questions clearly: Are the two questions mentioned above A and B? If not, it is a problem at work. If it is a problem at work, employees should be educated to communicate with their immediate superiors, instead of taking the lead to deal with these problems that should be solved by professional managers and let the owners solve them. Such consequences may be the difference between a good king and a faint king.

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