20 17 travel website plan 1. customer demand analysis:
The Internet is slowly changing life, not only the deduction of ideas, but also the imprint of the Internet in all aspects of life and work. Tourism is no exception. According to statistics, online travel sales have accounted for more than 20% of global e-commerce sales. With the rise of holiday tourism, self-help tourism and various theme tourism, tourism websites are also full of spring-like atmosphere. A good website is of positive significance to the promotion of tourism resources and tourists' travel plans, so that tourists can come prepared and have fun. It will be an unavoidable reality for the tourism industry to integrate and manage related tourism resources through websites.
Second, the website function and content:
1. Website function: realize the function at the front desk.
(1) new user registration
(2) Password modification function
(3) Search classification information
Background implementation function
(1) User Registration Information Management
(2) classified information management
1), the tourism products of tourism enterprises can be widely and comprehensively publicized through the Internet, so that as many tourism enterprises and tourists as possible can understand and be familiar with the products and product features of tourism enterprises and serve them.
2) Be able to find new partners and broaden marketing channels through the Internet.
3) Be able to communicate with customers directly through the website and collect customers' opinions.
4) It can provide direct selling space for enterprises' tourism products, and tourism enterprises can directly receive online travel orders in the process of promoting enterprise products through the Internet.
5) It can help tourism enterprises to provide convenient, fast and affordable information in specific business processes; Internet can fully reflect the advantages of the network and help enterprises form groups on the Internet, even if a single enterprise needs to operate independently.
2. Columnar structure
Third, the system function:
The company's developers have rich experience in developing large-scale websites, and have a rich foundation and accumulation in website construction. They have their own unique and complete solutions in tourism comprehensive information, tourism e-commerce booking and tourism B2B e-commerce platform construction. The system mainly includes: news release system, travel route release and reservation system, travel intention inquiry system, online personal package system, electronic magazine subscription distribution system, e-mail marketing system, online market research system, statistical system, dynamic column update, professional travel forum system, background management and authority distribution. The system adopts Browse/Server mode, that is, the client adopts browser mode.
The following briefly introduces the functions of each subsystem:
1, news release system
Multi-column: several news columns can be established as needed.
Automatically list related news: the program will automatically display related news for the convenience of viewers.
Keyword function: When publishing news, you can set keywords for each article to make the search more accurate and relevant news more relevant.
Search function: you can search the title and time, which makes it easier and faster for users to find information.
Automatic update function: After news is published/modified, you can update the home page or column home page to reflect the latest news changes.
Background management: news can be newly released, modified and deleted.
2. Travel route publishing and booking system
Background management functions:
Convenient management of tourist routes: Easily publish, modify and delete tourist routes. There are two forms: standard publishing and custom publishing. Custom publishing can directly upload your existing routing Word document to the website for publishing, and the interface design is exquisite and novel.
Manage orders conveniently: users can view, modify, delete and reply to orders conveniently.
User information management is convenient: visitors can manage through the membership system, and the membership information can be saved for future contact.
Convenient recommended tourist routes: you can set and cancel whether a tourist route is a recommended tourist route. The recommended tourist route has a good and complete query function: you can query tourist route information or user information by region, route, price, name, etc.
Front desk reservation function:
Browsing function: visitors can choose a tour route to browse and learn the detailed information of the tour route, such as days, prices, scenic spots, meal labels, accommodation, inclusive fees, exclusive fees, etc.
Booking function: If you are satisfied, you can book the tour route and fill in the order form. If users are not satisfied with all the routes, they can fill in their own travel intentions, and travel agencies can provide personalized services according to users' requirements.
Member registration function: this system can be used as a member system and accept user registration. The user database of this system, the database of line booking system and the database of online booking system are a unified database, which is more convenient for the website to manage users.
3. Tourists' travel intention inquiry system
Tourists can post their travel intentions on the website, and travel agencies will customize their services. Can be deleted in the background.
4. Online fitness grouping system
Includes publishing/maintaining group information, online group registration and background management program.
Publish the request for group fight: Travel agency members publish their own group fight routes and team plans, and invite other peers to join the group fight.
Request for package modification/deletion: Travel agency members can publish their own package routes for modification and deletion.
Modify the tour joining plan: after the dynamic withdrawal/change of tour joining, the travel agency will immediately update the tour joining status online.
Group demand (group query): If the user does not find a line that meets his own requirements in the group scheme, then he has his own customers. You can post your own group requirements for group inquiry.
5. Electronic magazine subscription Distribution System
The creation, modification, publication, deletion, inquiry, subscription and unsubscribe of electronic magazines.
Anti-spam function: users who subscribe to e-magazines can ensure that other users and publishers of e-magazines can't see your email address through simple settings, that is, they won't receive spam sent to you by some users through this system.
User-to-user messaging function: Users can send short messages and emails to other users and system administrators through this system.
6, e-mail marketing system
The advantages of e-mail marketing are:
Convenient, there is no need to make printed matter at all, and there is no need to hire manpower to deliver it.
Low cost, production cost and sending cost are much lower than traditional mail.
E-mail with high feedback rate is directional, and easy to use will also lead to higher feedback rate.
7. Online market research system
This system supports single-user online voting, and the voting results are displayed in histogram or pie chart.
You can modify the theme and options to which the voting content has been applied at any time.
The system has the function of preventing one person from casting more than one vote.
The voting engine application module supports applications with up to eight options.
Applicants can freely choose to generate a three-dimensional pie chart or bar chart to display the voting results.
Engine background management provides a friendly interface, and administrators can modify database contents without any programming.
Administrators can add or delete options for existing voting topics. Administrators can directly delete voting topics or add options to add new voting topics.
8. Statistical system
The advantages of the statistical system developed by our company are as follows:
You can count the detailed customer sources.
You can lock the customer's source area and traffic.
Statistical real IP, you can customize the statistical time. You can lock the source search citations and keywords used by target customers.
Provide statistical analysis function of data.
9. Dynamic column update
You can display different content column pages on the page according to different periods, and realize dynamic column update in the background. You can add and modify columns and add information for them. Support graphic display.
10, background management and permission assignment
The system supports multi-person maintenance, and can allocate different permissions according to different division of labor.
Support data security backup.
Unified database, easy to maintain the website.
1 1, professional tourism forum system
This system supports multi-person speech and can limit the authority.
Fourth, the system function:
progress
The system adopts three-tier structure and WebService technology in design, which makes it advanced, forward-looking and extensible in platform selection and technology adoption, thus ensuring the good stability, expansibility and security of the completed website system.
feasibility
The system is simple, practical and user-friendly, and realizes unified identity and resource management, unified authentication, unified content management, personalized interface and content customization, on the premise of meeting business function requirements and adapting to the working characteristics of various business roles as much as possible.
reliability
Because the user base of the system is complex, we consider ensuring the reliability and security of the information service website system on the construction platform. In the system design, there should be appropriate protection measures such as redundancy, and the platform and application software have good fault tolerance and disaster tolerance.
make public
There is a good openness in system architecture, technology adoption and platform selection. Especially in the selection of products, we adopt technical standards that meet the requirements of openness and follow the international organization for standardization. Our products not only have their own unique advantages, but also can be combined with many other excellent products to form an open, easy-to-expand, stable and unified software system.
maintainability
The system design should be standardized, standardized, layered and realized by software components. The development method of software components is adopted: first, the system structure is layered, business and implementation are separated, and logic and data are separated; The second is to take the unified service interface specification as the core and use open standards; Thirdly, formalization of semantic description of components; The fourth is to refine the standardization of packaging components.
Measurability
Considering that the online business construction of the government affairs system is a gradual and expanding process, the system adopts a building block structure, and the overall framework can be seamlessly connected with the original system, leaving room for the expansion and integration of the future system.
Transportability
Choose an open application platform, and build a set of application components that are platform-independent, uniform in service interface specifications and connected with various databases.
Verb (abbreviation for verb) operating environment:
Server: Windows2003Server
Database: SQLServer2000
Programming language: server side. Net, client Javascript
Page implementation: DIV+CSS
Application technology: AJAX, RSS, XML, etc.
Seven. Functions and contents of the website
1, website function:
Front desk implementation function
(1) new user registration
(2) Password modification function
(3) Search classification information
Background implementation function
(1) User Registration Information Management
(2) classified information management
2. Website content planning:
Home navigation bar: beauty, slimming, health, latest information, message board, about us, contact us, member login, etc.
Beauty: provide all kinds of health whitening, skin care and maintenance information.
Slimming: provide all kinds of healthy slimming, slimming and health care information.
Health care: provide four seasons health care information.
Latest information: provide new product information in time.
Message board: In order to better communicate with netizens and let customers have a place to communicate on the network, we build a BBS forum system for online communication, so that customers and customers, as well as we can communicate with customers on a certain issue, thus increasing the popularity of the website.
About us: provide help information about shopping on the website.
Contact us: customers can contact us directly by email.
Member registration login system: users can register online and become members for free. After registering as a member, you can log in at the login location of the website.
3. The objectives and functions of the website
The website should let customers know all kinds of information about our website, promote our website through the network, and further realize the purpose of profit. And promote the website to increase the number of customers.
4. Website technical solutions
(1) operating system
The system adopts WinxpServer+IIS+SQLServer+APS as the platform, with low development cost and powerful functions, which fully meets the needs of customers and turns the ideal into reality.
(2) Hire a virtual host for personalized development.
(3) Website security measures, anti-hacking and anti-virus programs.
When setting passwords, try to be as complicated as possible. Simple English or numbers can be easily cracked by violence. Some system service functions have built-in accounts, so it is necessary to modify the default settings of account passwords in the operating system in time to prevent others from using the default passwords to invade the system.
We should always pay attention to the patches released by Microsoft official website. Usually, after discovering some vulnerabilities that may affect system security, Microsoft will release system patches in official website. At this time, you should download and install the latest patch as soon as possible to plug the system loopholes in time.
In the process of using Windows2000/XP, we also need to check the system log file frequently, because this file will completely record all network activities within a period of time. By looking at the system log, we can know whether someone tried to attack the system and the results of the attack, so that we can make targeted compensation.
The most effective means of network security protection is to install firewall software. At present, there are many kinds of firewall software, such as Skynet Firewall, NortonInternetFirewall, ZoneAlarm and so on. They can not only prevent Ping and malicious connection, but also have unique warning information to attract attention and record all intrusion information when encountering malicious attacks.
(4) related program development
We use ASP, JSP and other web technologies to improve the website construction, and use photoshop to decorate the pictures.
5. Web page style design
Page design of the website: Our webpage is mainly pink, supplemented by lavender, and based on this color, some green is added as the keynote. In short, it mainly reflects the youthful vitality of women and attracts more visitors to watch and actively discuss. But also let them find what they want to know on our website, both quickly and quickly.
Application of advanced technology in website page making: We will use advanced JAVE technology and VBScript for website programming and system design.
Content style: The content of the website is fashionable and novel, concise, easy to browse quickly, and has the style of today's beauty trend. The knowledge of beauty, slimming and health preservation we are involved in can attract viewers to watch with the latest content, grasp the latest trends, and discuss and evaluate the beauty slimming and health preservation, so that it feels real as a whole, not just flattering. In addition, we will put some pop music on our website, so that visitors can enjoy our webpage while listening to beautiful music, which will leave a deep impression on them and increase our visits. Of course, on the basis of the above, we should also do a good job in dynamic and static web pages.
6. Website maintenance
(1) database maintenance
We will manage, back up and restore the database.
(2) Content maintenance
We will update and adjust the content of the website in time and release new products in time.
7. Website testing
Before the website is published, we will conduct a thorough test to ensure normal browsing and use.
(1) server-stability, security, etc.
(2) Program and database testing
(3) Web compatibility test-browser, resolution, etc.
(4) Other tests
8. Publication and promotion of the website
(1) Advertise
(2) Search engine registration
1) Real name registration 372 1 network, refer to the bidding ranking.
2) Join the search engines of large domestic websites such as Baidu and Google.
(3) Friendship links
The friendship link system of the website can link with the vast cosmetic websites at home and abroad, so that we can know others and let others know about us. Exchanging friendly links can not only increase the number of visitors to the website, but also bring unlimited business opportunities. There are many ways to link. We exchange words with LOGO. The text is simple, and the LOGO picture is direct.
(4) Other promotional activities
1) publishes information on the domestic electronic bulletin board BBS.
2) Publish website information to the vast number of netizens through e-mail.
9, website construction schedule
The start and completion time of each planned task, the person in charge, etc.
20 17 travel website plan 2 1. Prospect analysis
Tourism market analysis
Analysis of catering market
Second, the network market analysis
The network has covered the whole world, shortened the distance between people and brought a lot of convenience. However, many websites failed to survive, and were quickly eliminated by the network market and drowned in the network wave.
1. Many sites do not pay attention to profit points and profit cycles, but only think about profit, and are not good at choosing business models and profit models;
2. The website information update speed is slow, and the information is not attractive;
3. Without its own characteristics, the letter is unclear, and it lacks a certain atmosphere and feeling;
4. The service level is not high and the function is incomplete;
5. Failure to catch customers
Third, the strategic analysis of the website
What does (1) offer?
1. To achieve greater development, we must attract a large number of netizens, travel agencies and hotels to provide convenience for tourists who want to travel to the Soviet Union.
2. Provide a map of Suzhou tourist attractions and hotels;
3. Provide the latest tourist routes;
4. Market analysis
5. Introduce various preferential information.
(B), the factors of success
1 Good business action model and profit model;
2. Valuable consulting information and market analysis.
3. Fair and reasonable
order online
5. The website has a wide range of people and is easy to operate and manage.
6. Make full use of the participation of netizens, merchants and interactive works.
7. This website is based on people's interests in tourism and food.
8. Netizens can order food and travel in groups directly from this website.
3. Why make a profit?
Xxx is a travel website integrating consultation, entertainment, leisure and business.
The area focusing on customers and businesses is a leisure area for people after their leisure time, and it is the first choice of modern life. The potential of helping others is enormous, which brings the following benefits to travel agencies and hotels:
1, and achieved great economic and social benefits.
2. The popularity has increased rapidly.
3. Bring more customers to the dealers.
4. Assist merchants to enter the online business, and make the services of individual merchants more comprehensive.
5. At the same time, it also brings various benefits and conveniences to customers.
Fourth, the column structure of the website
1. Wu culture
2. Suzhou scenic spots
3. Booking service
4. Paradise Forum
5. Tourism knowledge
6. Food culture
7. Information Square
8. Member registration: personal registration and business registration.
9. Service area
Verb (abbreviation of verb) website design
The layout design of web pages directly affects the efficiency of the website. In order to avoid being similar to other websites and being submerged in the ocean of the network, this website will design a unique and unforgettable interface.
1. Optimize the view design and insert animation, but the number should not be too large.
2. Illustrated with pictures and reasonable colors, while maintaining the overall consistency of the webpage, we pursue the unique taste of this website and create some bright spots.
3. The design of navigation bar makes the organization of the whole website clear and ensures that the page is not monotonous.
4. Website design really takes customer service as the core.
5. Add new information every day in a timely and regular manner.
Six, the characteristics of the wind shop
Personalization, flexible application, powerful function, expansibility and practicality. Good publicity effect, low cost, excellent service, guaranteed maintenance, simple operation, based on service, and improving people's living standards.
Seven. Maintenance of website
1. Monitor from time to time. Software and hardware problems, timely assessment, within 24 hours to solve.
2. Back up the data on the first day and optimize the database design.
Eight. Business matters
1 The publicity work establishes links with major websites, and the precautions are the same as those of search engines.
2. Keep in touch with merchants, get their support, and get web materials and market information.
3. Improve the popularity of the website through the information provided by the successful wind station scanning, and cooperate with the related activities of the merchants to increase the credibility of the website. Enrich the content of the website, increase the promotion efforts, and attract the attention of Suzhou people and tourists to the Soviet Union. Let the website run in a short time and prepare for the future profit of the website.
Nine. financial analysis
(1) expenditure
1. Maintenance cost
2. Equipment cost
3. Personnel salary
4. Promotion expenses
(2) Income
1. Advertising revenue
2. charge vip fees for registration
Sell tourist goods
4. Agency business
I recommend it carefully.