At the recently concluded China Franchise Exhibition in 2117, the reporter found that the number of fast food brands is growing at an above-average speed, and occupies a considerable share of the total number of franchise brands. According to the statistics of China Chain Store & Franchise Association, by the end of 2116, 95% of the chain enterprises in the catering industry had adopted franchising. From the exhibition site, both Chinese fast food and western fast food have attracted the attention of the most investors, which can be said to be equally divided. Under the current situation of franchisees' high investment in fast food industry, it is of great reference value to help them analyze the advantages and disadvantages of Chinese and western fast food types and what types of investors are suitable for them respectively.

Small investment is not necessarily low risk

There are many catering projects with an investment of RMB 1,111,111, or even less than RMB 51,111. A project named "Zhengwang Beef Noodle Restaurant" is particularly eye-catching because of its low threshold of more than 51,111 yuan. Its joining fee is only 1,111 yuan, and it claims: "It can minimize labor costs and only need 1 people in the kitchen." There is also a project called "Love Will Win", the name is obviously imitating Pizza Hut, and its business scope is similar to McDonald's and KFC, but the investment is RMB 1 million. Compared with KFC with an investment of more than 5 million yuan and Dicos with an investment of more than 1 million yuan, the low threshold of "love will win" is full of temptation, which makes many investors on the scene eager to try.

However, in the face of these so-called "small investment, high profit" projects, most investment experts have reservations. Chen Shi, general manager of Beijing Kailangbosi Consulting Co., Ltd. believes that the low franchise fee means that the headquarters earns less franchise money, and the investment used to support the opening of the store is relatively limited, and the support of the headquarters is an important guarantee for the long-term survival of the franchise stores, which requires investors to carefully consider. In other words, the lower the threshold, the better for franchisees. On the contrary, the franchise fees of some mature brands that have been baptized for many years are constantly rising. For example, the initial joining fee of Malan Lamian Noodles is RMB 1,111 and RMB 51,111, and it has developed to RMB 211,111 at present.

you and me: small investment is not necessarily low risk. Chen Shi reminded investors that for some franchisees who invest a little in fast food, their business risks may be higher than those who invest a lot.

the rising star of western fast food is favored

Mr. Wang, who is at the BIGPIZZA booth, has already got the investment promotion materials of many catering brands. He prefers Chinese brands, and he thinks that China people are more receptive to the taste of Chinese food. For example, the investment of Chinese food brands such as Hometown Meat Pie and Liu Xiumian is generally between 211,111 and 311,111 yuan, which is more easily accepted by small and medium investors.

Compared with KFC, Ubuntu Coffee and other Western-style fast food brand projects with an investment of 1 million to 2 million yuan, Chen Shi, who often makes project inspections, pays more attention to some rising stars, such as Baifu Restaurant and BIGPIZZA. "They not only have certain characteristics, but also form a set of management experience that is easy to popularize."

Chen Shi believes that the potential of these rising stars lies in their simple production and easy management; Moreover, because its brand awareness has not yet risen to a certain height, the joining fee and investment amount are not high. For example, Baifu Restaurant, as a western-style fast food located in Xinjiang, mainly imitated the business model of KFC and McDonald's at the beginning of its establishment, and then independently explored and standardized the non-fried cooking method of "steaming and roasting", thus forming a differentiated positioning. Although there is still a gap between the management level of Baifu and international brands, Chen Shi also found that the headquarters has focused on the management of direct stores for many years, and there are not many franchise stores at present. Its accumulated experience is of great help to its development of national franchise, so it is a potential project; BIGPIZZA is characterized by avant-garde and fashionable storefront decoration, which is more suitable for young people's aesthetics, and the taste of food is also good, so the investment prospect is good.

There are new opportunities for mid-to-high-end Chinese fast food

In recent years, with some food manufacturing enterprises involved in Chinese fast food, and the management concept of foreign fast food is implanted into Chinese fast food, an attractive market is forming.

Wang Yaling, general manager of the restaurant chain of Dingxin International Group, who just opened the fourth "Master Kong Private Beef Noodle Restaurant" in Beijing, believes that the biggest impact of western-style fast food on China is standardization and the demand for clean environment. At present, this stage task has been completed, and the next step is how to open up the market for Chinese fast food on this basis.

At present, the mid-to high-end Chinese fast food is still in its infancy in the domestic market, and there are no strong brand projects. Therefore, in the long run, there is great development space and investment opportunities. Cui Yong, chief consultant of Lichuang Catering Enterprise Management Consulting Co., Ltd. believes that since the large-scale start of this market has just begun, it can be said that it is time to invest now. However, it should be reminded that compared with a large number of low-end Chinese fast food restaurants, high-end Chinese fast food still needs some time for consumers to agree.

Wen Zhihong, general manager of Julongtang Management Consulting Co., Ltd., who has many years' experience in chain operation and management, is optimistic about some new time-honored catering brands, such as Qingfeng Steamed Bun Shop and Dezhou Paji, which have the background of time-honored brands promoted by the Ministry of Commerce, but also have certain brand accumulation. Investing in projects of this kind of brand will make the income relatively stable. However, these time-honored fast foods are also faced with the uncertainty of opening up foreign markets and whether they can be favored by the local market in terms of taste habits, which investors need to consider.

investors need to "tailor"

For investors, which type of fast food restaurant to choose depends on the financial strength, concept and relevant background.

The amount needed to invest in fast food restaurants is only one of the indicators to be investigated, and more importantly, it depends on whether the project system is sound. Wen Zhihong believes that the food taste of a fast food restaurant is easy to be recognized by customers, and keeping the tastes of many stores consistent is the place to reflect the skill of fast food brands. In fact, the standardization of franchise brands is more important than the standardization of management. For example, KFC's "franchise system from scratch" means that a new shop will be transferred to franchisees after it has been in operation for a period of time.

in addition, investors should also pay attention to some indicators, such as the profitability of many single stores of brands, the support system between different brands, and specific differences. Chen Shi suggested that investing in fast food restaurants with different characteristics, such as ethnic specialty shops and some commercial cafes, requires investors to have relevant backgrounds and at least have a certain understanding of customers in this market. In this way, everything will not start from scratch.

You and I Venture News: For investors who have never had experience in the field of fast food, they should choose brands with high standardization and relatively mature management. Chen Shi believes that compared with Chinese fast food, those western-style fast food with certain brand awareness are slightly better in standardization level and more suitable for laymen investors.

Hint

There are three main reasons for the failure of Chinese fast food in the past

First, the degree of industrial production is not high.

second, the problem of product standardization has not been solved.

thirdly, there is not enough funds to ensure the chain development.

Chinese fast food is divided into three directions

The first model is represented by Lihua fast food. First, a model close to the market is established, and then a market suitable for survival is selected to operate. While accumulating funds, the standardization process is gradually promoted, leading to standardization and industrialization.

The second mode is represented by Daniang Dumplings. The main mode is to select a single traditional product with high degree of standardization, gradually standardize the production process, and form a regional brand by accumulating funds by joining, and finally achieve standardization and industrialization.

the third mode is to copy the mature mode of western-style fast food completely, use the advantage of capital to package the brand, and rely entirely on joining means to obtain the return on investment.

Restaurants in Beijing's big communities

News from some large real estate companies in Beijing: At present, many real estate projects have repositioned their commercial facilities as shops that can open restaurants. Some developers said: With the continuous increase of large-scale community development in Beijing in recent years and the expansion of community business scale, the demand for catering formats has become increasingly strong. Especially since 2116, from SUNNYTOWN, a characteristic catering theme business street in Sanhuan New Town, JD.COM Food Street in Gome's First Business Street, to Louwang, a single-family restaurant on Queen's Avenue of R&F, and then to Spicy Street, a characteristic theme catering block in Aobei Business Street in East Asia, community commerce in Beijing has become the world of catering industry.

It is reported that although the overall volume of commercial real estate in Beijing tends to be saturated in 2116, there is still a big gap in commercial real estate suitable for catering, especially in some new business districts with dense new buildings, and the catering industry has considerable profit space.

You can search Baidu (You and Me Venture Network) to find it yourself, and there are many related information. I hope it helps you!