Release date: 165438+20091October
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At present, China's condiment industry has developed rapidly, with the growth rate exceeding 10% for ten consecutive years and the total output exceeding 100000 tons, which has become a new economic growth point of the food industry. Big brand condiment enterprises gradually give up the price war and pay attention to product quality, health and enterprise benefits. For a long time to come, domestic famous brands will still occupy a dominant position. In the global economic downturn, Jingershang Group, which owns many time-honored brands and well-known brands such as public service clothes and Wang Zhihe, still puts forward the goal of comprehensively hitting the sales mark of 654.38+0 billion yuan in 2009. In 2008, Ershang Group achieved sales revenue of 9.064 billion yuan. This is the third consecutive year that the group has exceeded its sales task, and both sales revenue and profits have increased. From 3.96 billion yuan in 2005 to 9.064 billion yuan in sales, the Group maintained a growth rate of 30% for three consecutive years. The profit also increased from 1 1.7 million yuan in 2005 to 88.43 million yuan. Among them, Wang Zhihe achieved a net profit of15.42 million yuan with sales revenue of 729 million yuan, making it the subsidiary with the highest profit contribution of the Group. The performance growth in 2008 exceeded expectations. In 2009, the Group will fully hit the 654.38+000 billion yuan mark. Except for tobacco and alcohol, 70% of the products operated by Ershang Group are mass products. Therefore, under the situation of further expansion of the financial crisis, the second business will not be greatly affected. The group's goal in 2009 is to ensure the sales growth of 1 1%, realize the sales of 1000 billion yuan and the profit of 1000 billion yuan. Since 2008, the condiment industry has maintained rapid growth and development. According to the current monitoring data, in 2008, 95% of enterprises' performance increased, and only 5% of enterprises' performance decreased. In terms of industries, the growth rate of soy sauce industry is between 3-30%, indicating that there is still room for development in the market, and the growth ratio among enterprises is widening; The average growth rate of vinegar industry is between 10-20%, and some enterprises have reached 70-80%. In addition, the growth of various sauces is also relatively fast, between 30-40%. Although the current decline in consumption of high-end catering industry has a certain impact on the development of condiment industry in China, it is only a change in proportion, and the overall development momentum of condiment industry in China is relatively strong. Since the global financial crisis in 2008, China's economy has not been spared and has been affected to some extent. However, China's economy is different from the world economy, and the condiment industry is unique. The crisis has the least impact on the condiment industry. From the distribution of condiments, catering industry accounts for 40%, household and kitchen account for 30% respectively. According to the feedback from all sides, the high-end catering industry is greatly affected, but according to the statistics of the Cuisine Association, their growth rate in 2008 still reached 20%, and the growth rate declined, but it still rose. The high-end catering industry must use high-end condiments. If this ratio is reduced, this sales volume will be reduced. However, under the economic crisis, the proportion of families and kitchens will increase, and the total amount of condiments will not decrease, which is also the reason why the soy sauce industry has grown relatively large and some are relatively small.
"Small commodities, big market", condiment industry is becoming the fastest growing category in the food industry. Data show that the market sales reached 38 billion yuan in 2003, 59 billion yuan in 2004 and 88 billion yuan in 2005. After the sales in 2006 exceeded 654.38+00 billion yuan, the production capacity in 2009 reached 654.38+05 billion yuan. If the financial tsunami reduces the opportunities for consumers to eat out by 10%, the 10% market of household condiment business will reach1500 million yuan, and the huge market potential will stimulate condiment giants at home and abroad to start a new round of capacity competition. Recently, Foshan Haitian Ye Wei, the world's largest seasoning food company, said it would invest 2 billion yuan to expand the second phase of Foshan Gaoming production base. After completion, the comprehensive production capacity is 3 million tons, making it the largest condiment production kingdom in the world. Two months ago, international food giants Nestle and Shanghai Taitai Le just invested more than 300 million yuan to build a new chicken essence production factory with an annual output of 654.38+10,000 tons in Shanghai, making Shanghai Taitai Le the largest chicken essence production base in the world. According to the international calculation formula of condiment market, the catering turnover in China in 2009 was about10.5 trillion, of which 10% was condiment sales. China condiment industry is still in the era of melee, but with the acceleration of industry integration, this situation will soon end. In the next five years, China condiment industry will be dominated by nearly 10 giants. In 2008, the output value of Haitian enterprises was 5 billion yuan. Haitian occupies a dominant position in the condiment industry, and there are not many competitors in the short term. Haitian's sales in 2009 will reach 6 billion yuan, and the combined sales of the four competitors ranked second to fifth in the industry are not as much as those of Shanghai Tianyi. In recent years, Haitian's market sales have been increasing at an annual rate of 20%, which shows that Haitian's domestic market has not fluctuated due to the recent consumption contraction. However, compared with the overall market of150 billion yuan, Haitian's sales of 6 billion yuan still have huge space for competitors. China condiment industry is recognized by China as one of the few industries that have not completed market integration. Therefore, it attracts well-known enterprises at home and abroad to gather in Nuggets. There are dozens of local and even national famous brands in the domestic condiment market, and the market competition is becoming increasingly fierce.
On the basis of a lot of detailed market research, this research consultation report is mainly based on the basic information published and provided by the National Bureau of Statistics, the State General Administration of Customs, the Ministry of Commerce, the US Food and Drug Administration, the China Food Industry Association, the China Cuisine Association, the China Catering Association, the China Economic Climate Monitoring Center, the China Industrial Research Network, relevant publications and magazines at home and abroad, and a large number of information published and provided by tofu milk research units. Based on the on-the-spot investigation of tofu-related enterprises by Puhua China Research Institute, the present situation and prospect, market competition pattern and situation, profit level and enterprise development, investment strategy and risk early warning, development trend and planning suggestions of tofu industry in China were deeply studied, and the prospects and risks of tofu industry were emphatically analyzed. The report reveals the potential demand and opportunities of the bean curd market, provides accurate market intelligence information and scientific decision-making basis for strategic investors to choose suitable investment opportunities and corporate leadership to formulate strategic plans, and is also of great reference value to bank credit departments.