In recent years, with the rise of the Chinese movie market. More and more foreign films also pay more attention to the Chinese market, no matter what the film as long as it is ready to be released in the country. The relative producers will pre-launch several posters rich in Chinese elements. The upcoming animated movie "Beetle Rabbit 2: Escape Plan", the launch of the Chengdu version of the poster, but because of the design has sparked a hot debate.

"Beedle Bunny 2: Escape Plan" has released a series of posters, mainly from the British countryside of ? Rabbit 1? Beedle travels across the ocean to China with his energetic family of rabbits. Busting their way through seven major cities in China, from North, Shanghai, Guangzhou and Shenzhen to Wuhan, Hangzhou and Chengdu, experiencing the unique and exciting charms of each of our country's cities. Dazzling the rabbits.

It is well known that Chengdu's most characteristic food is spicy rabbit head in addition to hot pot. And in the poster? Rabbit family? In front of a pot of hot pot and a pot of spicy rabbit head, this moment makes people feel that the animated film can also be turned into a thriller. A group of rabbits look in horror at the pot full of spicy rabbit heads, is it to indicate that I eat my own? The poster's copy is so full of bad taste that one can't find the beauty of the storyline in it at all. The story of the Beedle Bunny series was originally based on a comedy fairy tale, and now the sudden appearance of this poster of Chengdu's rabbit head really does feel like it's already moving towards the dark side. Minors are naturally excluded. No parent would find the movie suitable for minors after such a poster.

In fact, many of the foreign films that have been imported into the country have been released on posters with cultural elements in mind, as long as they are in the market. Some posters are typically earthy marketing, but no matter what kind of earthy creativity should still be linked to the content and style of the film. Such posters will attract people to stop and watch or publicize.

While the poster of Bid Rabbit strives for content that is very close to our culture, in order to ? get eyeballs? and push regardless. It then appears to be overly manipulative and slaughters the vestiges.