recommendation preface

late preface

introduction

This is my fantasy.

What kind of advertisement should be made in the first part?

Chapter 1 Who said that salespeople must wear uniforms

Chapter 2 A good memory is not as good as a bad writing

Chapter 3 Fill the white paper with interesting content

Chapter 4 Copywriting is the basis of advertising < Everyone will be famous in 31 seconds

Does Chapter 6 TV direct advertising have to be so annoying

Chapter 7 still has an undeveloped area

Chapter 8 Don't make advertisements into advertisements

Part 3 Let creativity grow

Chapter 9 I feel that we are no longer employees of McCann Company

Chapter 11 Good ideas always die young

Chapter 11. The fourth part if you want to be an advertiser

Some ideas about entering the advertising industry in Chapter 12

There are many excellent people in Chapter 13, but few people are motivated

Postscript for translators.