Element 1: Investment should look at the right location The investment community in summarizing the three secrets of store investment, has used "location, location, or location" to describe the importance of geographic location. Only the successful selection of the lot, the rental of stores to ensure that the businessman's profit, in order to make the stores to rent at a better price, thus ensuring that the investor's own rental returns. To choose a good location, you need to look at whether the surrounding consumer base is stable and prosperous, whether the transportation is developed and smooth, whether there is a certain business atmosphere and many other elements. Element 2: choose a strong complementary business form At present, China is breaking out of a business revolution, the emergence of a new type of business is constantly being introduced, the traditional business to a new type of business transformation and the dominant business bold attempts and innovation. Of course, the key is still to see whether the combination of such business has enough consumer radiation, attraction and industry complementary force. This can bring vigorous business. Element 3: focus on the consideration of the main businessmen stationed in the well-known anchor stores, brand-name merchants stationed, not only can bring the flow of people, but also will lead to the surrounding commercial property value of the overall appreciation. Whether the store brand store is very important reference factors: First, the brand customers on the choice of store has a strict evaluation of the business circle standards and calculation methods; Second, the well-known brand customers itself has the ability to gather customers, will affect the formation of the business circle, therefore, in the same area to choose the store, the project is very key to whether there is a brand customer. Element 4: Choose a large volume, complete supporting projects Whether the volume is large enough to support a strong flow of people to spend; whether the supporting facilities are perfect, can provide convenience for the businessmen at the same time for customers to provide convenient shopping. These are all things we need to consider. For example, the interflow of the floors, customer rest benches, elevators and so on. If a project can provide business and customer satisfaction hardware equipment, it will be extremely beneficial to the long-term benefits of business. Element 5: Do not ignore the high growth and value-added space Whether a store has a high growth and value-added space is what many investors value. What kind of store has high growth value? Generally speaking, the government commercial planning area, the transportation location of the area, the surrounding consumer stable area, etc. are important factors to determine it. For example, Xujiahui Huashan Road stores, four years ago was not the majority of investors look favorably on, and now transformed into the Xujiahui region's most central small store gathering area. Element 6: the key to look at the later operation and promotion The establishment of a specialized management company, the introduction of advanced management models, the development of a series of detailed development strategies and management systems, and gradually realize the effective long-term business promotion plan, is a store prosperous lasting power. This is also a lot of investors are particularly important.