In recent years, with the rapid development of the hotel industry, the competition among industries has become increasingly fierce. In the face of such fierce bidding, how can hotels retain customers and become loyal customers is actually to turn ordinary consumers into members. The main role of hotel members is to lock in customers, create stickiness between consumers and brands, enhance the influence of brands, and at the same time continuously improve the repurchase rate and create value for hotels.

aiming at the hotel member marketing solution provided by the hotel, we can solve a series of problems of member recruitment, promotion, retention and repurchase.

1. member promotion strategy

1. member distribution

The hotel will develop its members into distributors. By using the mode of "mobile mall+fission distribution", members will share and promote their products to acquaintances and friends through various distribution channels, earning corresponding commissions

2. Group buying

Group playing can drive business members and fans to spread themselves through preferential activities.

3. Bargaining

4. Fighting for luck

Through channels such as red envelopes to stimulate members to share with friends, new users can click to receive red envelopes, which can be directly cashed in, thus achieving rapid renewal and improving the repurchase rate.

second, the strategy of promoting membership: points system

1. Earn points

Members earn points by signing in, logging in, forwarding and spending, and establish a membership growth system through points to increase the stickiness of members.

2. Consumption of points

(1) Cash-in-points

Cash-in-points and points can be used as money. When users book rooms or buy other goods, they can cash in through points directly, and members only need to pay the remaining fees.

(2) Points Lottery

Points Lottery is also a strategy for members to promote their activities. Hotels can prepare some gifts and coupons for members to choose from to enhance their activity.

(3) integral mall

Hotel members can redeem goods from integral mall through points. As long as the set goods are rich enough to attract members to redeem, they can also play a role in promoting members' life.

3. Member retention and repurchase strategy

For hotels, the member retention and repurchase strategy is very important, and the following measures can be taken.

1. Time-limited spike

Spike activity is a good way to promote new products, which can increase the purchase rate. Merchants set up spike activities and members participate in activities, which can promote the reactivation of member customers and the repurchase of members because of the low promotion price.

2. Membership price

The membership price itself is to enrich the discount rights of member grades, and mainly plays the role of "promoting the old members to be active and transforming new members". Different grades have different membership prices.

3. New members guide quick order placing strategy

For new members, you can give the following rights and interests to promote quick order placing

Deduction coupons, house purchase coupons, no threshold coupons and points

4. Free combination coupons, Meet the hotel promotion activities for members in different scenarios

Holiday activities: Mid-Autumn Festival universal coupons, full discount coupons

exclusive privileges: birthday coupons, gift coupons

red envelope benefits: New Year's Day welfare coupons, discount coupons

5, member price+coupons+points+red envelopes, discounts and discounts

above, which can be used together, and members can enjoy exclusive member low prices.

(1) coupons: get coupons, coupons+membership price, enjoy lower discounts for members, and promote rapid conversion

(2) points: enjoy membership price+points deduction, and at the same time, encourage members to earn points continuously and activate members.

(3) Red envelopes: rich red envelope activities, which allow members to participate. When buying products, red envelopes+member prices can enjoy superimposed discounts, which will not only enhance the transformation, but also make members' activities on the website more interesting.