first, interest is very important

before starting a business, you must determine whether you are interested in this business. If you are not interested, you'd better think carefully, because interest is the best motivation for entrepreneurs to overcome difficulties and an essential factor for success. The catering industry is a business of getting up early and getting greedy for the dark. If you are not ready for this hard work, you'd better consider it first. Since ancient times, the catering industry has been "diligent", so lazy people can't do it. There is also industry experience, and we should actively accumulate industry experience before opening a store. The so-called interlacing is like a mountain, and the peers are different, which is caused by familiarity or not. Industry experience is a very important compulsory course for a catering franchisee. Some industry experience is hard to get from one or several books, and many things can only be obtained by personal experience. Therefore, catering franchisees should pay attention everywhere and accumulate more. The channels for franchisees to accumulate include reading more food and beverage industry magazines and industry news, getting to know some colleagues in the food and beverage industry, and communicating with them about the market situation of food and beverage, so as to cultivate their unique fashion concept and keen fashion sense, so as to find out the market demand points and increase income points.

Second, learn to distinguish the corporate brand awareness of catering chain franchisees in franchise chain

At present, there are many types of catering chain stores, so it is very important for franchisees to distinguish the advantages and disadvantages when facing many chain brands. First of all, we should find out where the differences of brands in the same industry are and whether they are competitive in the market. Secondly, now is the era of "service is king". Is there anything unique in the service of enterprises? Thirdly, we should pay attention to whether the staff are full-time and sincere, which will affect the atmosphere of cooperation in the future. Finally, don't be greedy for cheap, try to join in restaurants with higher selective prices among similar products, which is beneficial to long-term operation.

A restaurant chain franchisee with good reputation and excellent brand image should have the following four basic characteristics: outstanding flavor characteristics and high technical content; Large radiation space and high social reputation; Long communication history and more cultural connotations.

iii. inspection of the direct stores and franchisees that have been operated by the catering chain franchisees

When choosing a good catering chain franchisee, we should fully understand whether the direct stores and franchisees are in good operating condition, whether they have stable operating profits and whether their profit prospects are follow-up.

IV. Franchisees of catering chain should have a perfect organizational structure system for business management

Excellent franchisees of catering chain should have a scientific and efficient management organization with reasonable organization, clear functions, so that all chain stores can operate efficiently. Specifically, it can be evaluated from the following aspects: whether there is a sound financial management system, a sound human resource management system, new product research and development and innovation capabilities, a sound logistics distribution system, an overall operation management and supervision system, and a smart, scientific, standardized and reproducible product production management support system.

5. Carefully select the store address

Be sure to look at the location accurately. Many catering franchisees are in poor operating condition after joining, and many reasons are due to the problem of site selection. Due to improper site selection, customers can't see it, so naturally they don't come. It is very important to find the right brand, and it is also essential to find an address suitable for the brand to open a shop. When proposing a site, we should first pay attention to the characteristics of the target consumer group, including who does business? Who are the regular residents around? What are the mobile customer groups? Secondly, we should judge the consumption level of customers from the income level of consumer groups and predict the consumption trend in the next six months.