In recent years, the ****share business model has been on the rise, with several giant companies adopting the ****share business model, such as Uber, Airbnb, and DDT. But there are also companies with ****sharing business models that were once in the limelight, but are now in the limelight, such as ****sharing bikes, WeWork, etc.
So what's the point of having a ****sharing business model?
So what is the right way to open a ****sharing business model? In what scenarios is it easier to apply the ****sharing business model?
The essence of the ****Help business model:
A customer buys part of an asset for a certain amount of money or the right to use it. The asset can be tangible or intangible. The full ownership or use of the asset is *** between different customers.
Especially for customers who have limited ability to pay, or who are not willing to pay full price for an asset, the ***Enjoyment model significantly lowers the threshold for owning or using an asset.
When an asset is ****shared, the asset is utilized far more than it would have been if the asset had been owned exclusively by one person.
The 2 prerequisites for a profitable and sustainable ****sharing business model:
1. The total ****payment by all ****sharing customers is much greater than the cost of purchasing full ownership of the asset by a single customer, or the cost of holding the asset by a single customer.
2. An asset has a high economic value because it is used by many people***, resulting in a much higher utilization rate than it would have had if the asset had been used alone.
The 3 enemies of the ****sharing business model:
1. Privacy
Customers require a high level of privacy for the assets they use, and do not want to ****share an asset.
2. Wear and tear
Assets are easily damaged, worn out, and have a much shorter lifespan if they are ****ed.
3. Malicious misappropriation
A customer who ****enjoys an asset does not return it in a timely manner, or even misappropriates it and steals it, breaking the ****enjoyment model. If the asset is very mobile, the cost of recovery can be high.
Let's look at Food, Clothing, Housing, Transportation, and Labor, five major application scenarios to see how the ****Hedge business model applies?
1
Clothing
Clothing this big category, because the customer is very focused on the clothes of the privacy, safety, health , so *** enjoy business model is very difficult. Therefore, it is difficult to promote the business model of **** enjoyment, and if the number of times **** enjoyment is more, the wear and tear will be more serious.
The only more mature use of the wedding dress rental industry. The average person gets married, the wedding dress is only worn once, and the possibility of wearing it again later is very small, but the wedding dress itself is very expensive, and on the wedding day because of the requirements of etiquette, the average bride will wear more than 3 sets of wedding dresses. Spending a lot of money on several sets of wedding dresses for 1 day's use is obviously not very economical.
In the very special scenario of a wedding, wedding dress rental becomes a very stable and profitable business, and its essence is the *** enjoy wedding dresses business model.
In fact, we can find similar scenarios in life and business activities. Some important high-end parties or business activities, the need to participate in the activities of the guests dressed very well, wearing high-end jewelry, wearing expensive suits and dresses, some guests because only occasionally to participate in this high-end occasions, will not be large amounts of high-end clothing and accessories to buy, leasing *** enjoy high-end clothing and jewelry has become a reasonable option.
In the big category of clothes, high-priced and very low-frequency consumption may be the ideal scenario to utilize the **** enjoy business model!
Food is not available after you eat it, and it's very easy to consume and wear out, making it difficult to ****enjoy.
But if food can be regenerated, ****enjoyment is still possible.
Some fruits take longer to ripen and bear fruit. For example, pear trees may wait three to five years to slowly bear fruit, and mangosteens need to wait almost eight years. Expensive medicinal herbs like ginseng can take as little as 6 years to mature.
If some of the more valuable fruits, medicinal herbs, or cash crops, consumer demand for them is high and stable, you can try to **** enjoy a piece of the orchard, **** enjoy a piece of ginseng garden (planting the garden of ginseng).
Imagine if there are 10 customers, *** enjoy 1 acre of ginseng garden, from the beginning of the farmers planting, invested *** enjoy the funds, until 6 years later, you can share all the ginseng produced. Customers can use the ginseng for their own use or sell it to the outside world for a certain amount of income.
Farmers planting ginseng also do not need any start-up capital, are *** enjoy the funds provided by the customer, and finally sales are not needed, the customer *** enjoy the ginseng produced. This greatly reduces the intermediate circulation links, customers *** enjoy ginseng garden, get the number of ginseng and more, the average unit price is low. During the long planting period, the income of ginseng growers is also fully guaranteed and stable.
In the larger scenario of consuming food,*** enjoying high-value, long fruit maturity period varieties is a profitable business model!
The two big categories of food and clothing have some attributes that are naturally not very favorable for ****enjoyment, so there have been no large-scale ****enjoyment business models before. But in some segmented scenarios, there is still some opportunity, depending on how the person who wants to capitalize on it!
2
Housing
The two big scenarios of housing and transportation are very friendly to the ****heed business model, in which a lot of ****heed brand giants have emerged.
The granddaddy of ****shared lodging, Airbnb Audemars Piguet was founded in August 2008 and is headquartered in San Francisco, U.S.A. Airbnb is a community of travel home rentals that allows users to post and search for vacation home rentals and complete the online booking process via the web or mobile apps. Its community platform offers travelers millions of unique stay options in 191 countries and 65,000 cities, whether it's an apartment, villa, castle or treehouse.
With homes of all kinds being assets that can easily go unused, yet demand for accommodations from globe-trotting populations is high, Airbnb efficiently links home renters with residents and travelers by creating a community platform. It makes the utilization of unused housing much more efficient and provides travelers with affordable rooms with unique accommodation experiences.
Rooms are less prone to rapid wear and tear, privacy is possible, and the asset is immovable with no potential for misappropriation and theft.
That's why new business models around ****enjoyment lodging are thriving.
***Helpful hotels, and timeshares have come on the scene!
Hainan Free Trade Port has added a new category of encouraged industries in its newly promulgated Encouraged Industries Directory (2020 Edition), which includes "timeshare, online leasing, home sharing, and other types of ****-healthy accommodation" in the lodging and food service industry. The development and promotion of various types of *** enjoyable residential products.
Timeshare, as a business model, brand and technology output, can also be asset-light like a hotel management company. International brands may set up management companies to capture more of the consumer market by partnering with domestic developers.
There is another unique benefit of real estate as a ****enjoyable asset that is different from other ****enjoyable assets, which is that real estate has the potential for continuous appreciation.
The business model of ****Henry Real Estate allows you to make money on both time-sharing and appreciation of the property.
Traveling is a scenario that has been fully explored by the ***Hang business model in recent years!
2016 to Mobike led by the *** enjoy bike model, quickly popular with the public, to solve the needs of countless people commuting to and from work, short-distance travel, travel in the car on behalf of the demand, spread throughout the streets and alleys of the *** enjoy the bike, people fully enjoy the convenience of it.
One of the special requirements of the ****sharing model is the convenience of being available at any time, anywhere!
Convenience requires placing a lot of vehicles in all corners of the city, but not every area of the bike is in high demand, and when the bike is ridden to a very remote place, it takes a long time to get back to the downtown area to flow. The company needs to send extra transportation vehicles to bring the bikes back to the places where the demand is high.
Convenience leads to a decrease in usage turnover, so there needs to be some kind of balance between convenience and usage turnover.
The wear and tear rate of bikes is also a big issue to consider, as they are left out in the open, exposed to the elements, and not cared for by users.
There's ****sharing of bikes, and naturally there's ****sharing of ride-sharing. Uber is the pioneer of ****sharing, but in the Chinese market, after a very bitter subsidy war, Uber finally withdrew from the Chinese market, and drip travel had the last laugh.
At present, Drop travel is a one-stop travel platform covering cabs, special cars, drop express, ride alongs, chauffeur-driven and a number of other businesses such as buses and freight. Various forms, based on different kinds of vehicles **** enjoy the business model has been developed to the extreme by the drip travel.
But the spread is too big, slowly, the management can not keep up, safety accidents are frequent. Because of the network car, *** enjoy not only the vehicle itself, in fact, *** enjoy is the travel service, and these services are required to many different people to complete. These network car drivers are not full-time employees of DDT, DDT's ability to manage and supervise them is limited, and even occurred "female passenger lost" incident, now although added some voice and video technology means, but the security risk still exists.
****Hanging on to the bike because ****Hanging on to the bike itself, without the intervention of other people, the safety of the user is completely responsible for their own, unless the performance of the bike itself and the quality of the problem.
But *** enjoy motorized services, often with other service personnel, the management of service personnel , vehicle driving safety , passenger personal safety put forward higher requirements.
*** Enjoy the travel of a large cake, behind only the fine management of the company to do a very good job to eat the cake.
There will be very many more opportunities in the future in segments such as ***shared private jets, ***shared yachts, and ***shared charging piles.
3
Work
The work scenario is also a very good scenario for the application of ****share business model.
The global ****shared office giant, WeWork, first opened its doors in April 2011 to entrepreneurs in New York City. The company now offers products and services ranging from mobile workstations and dedicated offices to corporate headquarters, creating effective efficiency and cost-saving workspace solutions for teams of all sizes, and has become the ****ing choice of many large corporations.
Most people think of WeWork as a company that provides ****ed office space, ****ed space that can be as small as a one-person mobile workstation or as large as an exclusive office for hundreds or thousands of people. But it also offers a lot of ****able office infrastructure, including meeting rooms, high-speed internet, micro-roasted coffee, soundproofed phone booths, janitorial services, community management teams, and more. And WeWork's ****enjoyable office spaces are all decorated in a very stylish and simple way, catering to the office space preferences of young people today.
Startup teams can easily turn up with their bags and start working straight away. The rent can also be settled on a monthly basis, which is very flexible. Companies can also buy a package that allows them to go and work flexibly in all WeWork locations in a city, or a country.
WeWork gives more content to the ****** business model.
***Henjoy is not simply office space, but a full-service office that delivers the future of work!
****Hangzhou office also has a great flexibility, not only in the payment cycle of flexibility, but also in the realization of a true mobile office. No need to be fixed in a place of office, can be in a different area of the city, in different cities in the mobile office. It is very suitable for the mobile Internet era, the workplace mobile office needs.
But WeWork's **** enjoy office locations in the country are to choose the first tier of big cities, the core office location, the rent of these office buildings are usually already more expensive, although the space divided to improve the utilization rate, increased revenue, but to large-scale promotion, or ceiling ceiling. The acquisition of good office space, the cost of renovation, the cost of rent, the cost of management, resulting in the back of it **** enjoy office per capita charges can not be very cheap.
Coupled with the fact that the traditional office rental market is also upgrading and competition is fierce, WeWork's global development has also hit a bottleneck, the financial data is not very good, and the IPO has not been successful.
So what are the lower cost venues for a potential ****-enabled office?
The answer might be restaurant + ****share office. Many restaurants are open during the midday and evening peaks, and there are large periods of free time in the morning and afternoon when they are not open and the restaurant space is unused. These idle time periods and office needs of the time period just overlap, if the restaurant allows the morning and afternoon free time period open to the office needs of the personnel and team, but also to enhance the restaurant's income, which really does improve the utilization of space, is the original meaning of the **** enjoy the business model.
The restaurant can also be flexible fees, even customers pay daily, weekly, monthly, quarterly, yearly. In the restaurant office staff, but also directly in the restaurant meals, saving the time to go out to eat, the restaurant appropriate to give some dining discounts. The restaurant's private rooms can also be used by companies that have a large number of team members. chuchuang
For restaurants, the variable cost of providing ****-enabled office space is very low, with a maximum of one or two staff members to manage the space, and some of the office infrastructure such as Wi-Fi required for office space. The additional revenue growth is predictable.
For startups that need ****shared office, some high-end restaurants are also good environments, and can be a good choice if ****shared office rental costs are low.
Wofu Lo-Noodle might be the ideal place to try out a restaurant + ****Help Office, which is nicely decorated with lots of books decorating the inside, making it a great place for an office.
Some of the upscale cafes and bars could also work as ****enabled office space.
It would also be a very imaginative ****sharing business model if a ****sharing office platform company combined these potential restaurants, cafes, and bars into a ****sharing office chain platform!
In the age of digitalization, the application of ****x business model is very broad, clothing, food, housing, transportation, and workers are just the tip of the iceberg, there are many other scenarios worthy of promoting ****x business model.
****Helpful business model can also promote the sustainable development of the society, improve the utilization rate of the assets, and is also very meaningful to the green environment.
However, different scenarios have their own characteristics and put forward various different requirements for the ****Help business model, which need to be carefully studied by companies adopting the ****Help business model to provide refined ****Help services, so as to plant the ****Help business model as the tree of wealth!
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The author: business finance writer, business model expert, general manager of Dacai Rui management consulting company.
Contact: davis.gu@qq.com