2010-11-16 09:35:42 Author: Wang Songbai Yi Wei Source: Greenway Creative View Browsing times：147网友评论 0条

The cultural tourism industrial park is a service object of tourism tourists, cultural tourism and recreational experience as the core attributes of cultural leisure and creativity, tourism, sightseeing and experience, vacation and recuperation, exhibition, science and education and other functions of the area. Recreational experience as the core attribute, with cultural leisure and creativity, tourism tourism and experience, vacation and recuperation, exhibition and science education and other functions of the area.

Interpretation of the connotation of cultural tourism industrial park

Through several years of development and accumulation, China's cultural industry has entered into a golden period of development with the signal of "Cultural Industry Revitalization Plan". Tourism, as an important support of cultural industry, is an extremely active part of cultural industry. Cultural tourism industry is the most vital and sustainable industrial form of cultural industry, and it is also a new type of industry that meets the modern demand and has urban characteristics, and it is an important supplement to the existing cultural industry.

In recent years, culture and tourism industrial parks have been established all over China, such as Xi'an Qujiang Lintong, Luoyang Hanwei Imperial City, Sui and Tang Dynasty City Ruins, etc., and many cities have put forward the goal of constructing "culture and tourism industrial parks. In July 2010, the Chinese Ministry of Culture issued the "Administrative Measures for National-level Cultural Industry Demonstration Parks (for Trial Implementation)", which put forward clear regulations and requirements for the declaration, naming, supervision and management of cultural industry parks. What kind of park is considered a cultural tourism industrial park? What are the unique features of cultural tourism industrial parks compared with the cultural industrial parks we often mention? How to build or creatively construct the unique value of cultural tourism industrial park? Through the systematic theoretical analysis, combined with successful cases, Green Dimension has made a preliminary systematic research on the construction and successful development of cultural tourism industrial parks, trying to refine the elements of the construction of cultural tourism industrial parks and put forward the important methods of building, in order to provide reference for tourism development managers around the world.

From the perspective of tourism development, in order to understand the exact connotation of cultural tourism industrial park, we should first recognize the connotation of cultural tourism, cultural tourism industry and industrial park.

Cultural tourism, is an important element of the tourism industry, is not a product, but also with the tourism culture is very different from the so-called cultural tourism, the key to culture, tourism is just the form. Cultural tourism "culture" should be interpreted as the utility of tourism and the purpose of the qualitative, its emergence is closely related to the transformation of tourist demand. Therefore, its current popular definition is "those human resources as the main content of tourism activities, including historical sites, architecture, national art and folklore, religion, etc., through tourism to achieve the purpose of perception, understanding, understanding of the specific content of human culture behavior process". There is also said that cultural tourism belongs to a special tourism, is a set of political, economic, educational, scientific and technological is equal to one of the big tourism activities, is to tourism operators to create the viewing object and leisure and entertainment for the consumption of content, so that tourists get rich in cultural connotation and depth of participation in the experience of the collection of tourism activities.

The cultural tourism industry is the industrialization, commercialization and scaling up of the content of cultural tourism, and the industrialization of the production and operation of products related to cultural tourism activities. Cultural tourism industry is mainly developed by the humanities tourism resources tourism industry, is to meet the needs of people's cultural tourism consumption and part of the tourism industry. It is not only "food, housing, transportation, tourism, shopping, entertainment" aspects of the combination of related industries, but also linked to the cultural industry, richer in content, more extensive, and its purpose is to improve the quality of people's tourism.

Industrial park is a new form of cultural tourism construction under the conditions of market economy and an important part of the "cultural tourism productivity", is a positive exploration in the field of cultural industry, with culture as the theme of urban experiential leisure and consumption area, with a complete management system and jurisdiction.

In summary, the connotation of cultural tourism industrial park should include at least the following four aspects: (1) based on a certain collection of historical and cultural and fashionable cultural resources endowment, tourism as the leading cultural tourism industry as the core and pillar industries of the park, the development of a series of related cultural products; (2) the purpose is to satisfy the specific cultural and leisure needs of the local residents and foreign tourists; (3) reflecting the specific cultural and leisure needs of the region; (4) to meet the specific cultural and leisure needs of the local residents, and (5) to meet the specific cultural and leisure needs of the local residents. (3) Reflects the special cultural, social and economic needs of the region; (4) Has its own unique operating mechanism, and the organization and management of the park is carried out through a special management and coordination body.

Unique Characteristics of Cultural Tourism Industrial Park

Based on the interpretation of the connotation of cultural tourism industrial park, Green Dimension analysis summarizes its main characteristics in order to find out the elements and methods to build the unique creativity of cultural tourism industrial park.

(I) Nature and Core Attributes

Cultural Tourism Industrial Park is an area with cultural leisure and creativity, tourism sightseeing and experience, vacation and recuperation, convention and exhibition, science and education, and other functions, with tourism tourists as the service object and cultural sightseeing and recreational experience as the core attributes.

(2) Industrial System and Scope

The industrial system in the Cultural Tourism Industrial Park shall be formed as a pan-tourism concept combining modern service industry and cultural industry with tourism as the leading industry, including cultural theme parks, cultural tourism scenic spots, cultural tourism creativity, cultural tourism itineraries, cultural tourism commodities or cultural tourism souvenirs, cultural tourism dissemination, cultural tourism development, cultural tourism, leisure, cultural performances, cultural tourism and entertainment. Leisure, cultural performances, cultural tourism and entertainment, cultural tourism protection and the production and operation of equipment and supplies for cultural tourism dissemination and entertainment.

(3) Development Factors

Under the support of the pan-tourism industry system, cultural themes, cultural tourism attractions, cultural tourism facilities, cultural tourism services, cultural tourism development and investment, etc. can be used as the development factors of the Cultural Tourism Industrial Park as long as they are related to cultural tourism.

The seven elements of the construction of cultural tourism industrial park.

Through the above interpretation of the connotation of the cultural tourism industrial park and the summary of the characteristics, according to the research experience of Greenway for the Hanwei Imperial City in Henan Province, the ruins of the Sui and Tang Cities, Shaanxi Futao, Xiangfan Longzhong in Hubei Province and other cultural tourism industrial park projects, we believe that the successful construction of cultural tourism industrial parks need to be rooted in the seven major elements: the choice of the main line of cultural and positioning; the integration of resources, shaping parks industry driving force; complete construction of the tourism industry element system; innovative cultural tourism experience mode; creative cultural tourism products; strengthen the integration of marketing strategies; and build a new management and financing mechanism, the cultural tourism industrial park can stand out in the construction of many parks.

(I) Selection and Positioning of Cultural Main Lines

Cultural tourism is to satisfy the consumers' needs of "seeking knowledge, seeking newness and seeking curiosity" through the innovation of cultural contents and the development of tourism projects, therefore, the characteristics are the soul of cultural tourism, and the culture is the foundation of the characteristics. Cultural resources are the characteristics of cultural tourism industrial park, unique cultural connotation is also the core of attracting tourists, in the construction of cultural tourism industrial park, must be on the site of the history, tourism resources analysis, in-depth excavation of cultural resources and its re-modeling, the use of modern, innovative, commoditized approach, through the selection of the main line of culture and positioning, to determine the development direction of the entire cultural tourism industrial park. development direction.

As the "Xiangfan Longzhong Culture and Tourism Industrial Park Project" completed by LvvCreative Scenic, with the core resources of Zhuge Liang culture as the main line of development, through the integration of resources to gather the Three Kingdoms culture, Buddhism culture, folk culture, fengshui culture, etc., the implementation of major projects (such as Zhuge Liang Culture and Tourism Festival, Zhuge Liang Culture International Forum) Drive strategy, comprehensively enhance the park attractions as well as the Longzhong cultural tourism industrial park development.

(2) the park industry driving force shaping

In the cultural tourism industrial park to build, one or two core projects difficult to bear the burden of the regional industry driving force, must integrate the regional resources, in the whole range of the park through the planning of the creative construction of international, prospective, market attraction of 1 ~ 2 with the cultural theme of the experience project and attract the attention of society The large-scale tourism project will rapidly gather popularity and form a market trigger, creating a good market and product foundation for the smooth construction of the entire park.

Levi Chuangjing is in the preparation of the "Sui and Tang Cultural Tourism Industrial Park Master Plan", Sui and Tang Park, although there are Shan-Shaan Hall, Sui and Tang Ruins Botanical Gardens, China National Garden and other attractions, but do not have enough attraction to become the engine of development of tourism in the Sui and Tang Park, the park wants to become a new tourism business card in Luoyang needs one or several attractive attractions as a new tourism card. In order to become a new tourism card of Luoyang, the park needs an attractive attraction or several attractive attractions to start and trigger. Green Dimension digs deep into the historical and cultural resources in the park, innovates the historical and cultural "resource classification", and puts forward the "site city model". On the basis of the ruins of Sui and Tang Dynasty City, not only focusing on the docking relationship with the existing Luoyang City, but also considering the demand for the protection and development of the "original city ruins" of the large site, the Shengshidongdu, Luohua Flower City, Literary Poetry Capital, Luocheng Changge, and Shiyin Poetry Garden are taken as the first launching projects, which will promote a series of construction projects in the park, and really form the gathering of culture and tourism industries. The gathering of the industry, naturally constructing a brand-new pattern of Sui & Tang Dynasty Park.

Again, as in the case of the Xiangfan Longzhong Cultural Tourism Industrial Park Project, the core scenic spot of the ancient Longzhong District, as a national scenic spot and a national key cultural relics protection unit, has many limitations in terms of actual construction and building, which makes it difficult to become an industrial driving force for the Xiangfan Longzhong Cultural Tourism Park through large-scale upgrading and reconstruction. The new Longzhong Tourism Zone needs to find new ways to promote the industry. The new Longzhong Tourism Zone needs to find new market triggers and industrial driving forces, and take on the important task of breaking the ice and supporting the development of the region. Therefore, in the first phase of launching, Green Vision will create 1~2 core experience projects in addition to the core scenic spots of ancient Longzhong, such as the Three Kingdoms Cultural Theme Park, which combines the Three Kingdoms culture with the modern theme park model, in order to form the agglomeration of the core attraction of the tourism so as to create the conditions for the overall creation of the region.

(C) Complete elements of tourism industry aggregation

A series of tourism industry elements is an important foundation for tourism to be optimized and upgraded, in the process of creating tourism industry aggregation, it is necessary to integrate and think about each link in the tourism industry chain, and systematically configure the relationship between the nodes of each element, in order to form a complete solution for the aggregation of industry and the comprehensive development of the socio-economy. Therefore, the construction of the element system in the tourism and culture industrial park should take the cultural tourism experience as the core, improve and upgrade the facilities of catering, lodging, transportation, shopping and entertainment in terms of hardware and software, broaden the system of industrial elements and supporting projects, and comprehensively combine them with the socio-economic and cultural resources, so as to form a complete system integrating "eating, lodging, traveling, touring, purchasing, entertaining, physical fitness, learning, healing, and enlightenment" in one package.

In the creation of the tourism industry gathering area, Xi'an Qujiang New District undoubtedly has a strong representative. Through the construction of the North Square of the Big Wild Goose Pagoda and the Datang Hibiscus Garden, the Qujiang New Area is promoted to make a breakthrough in tourism; through the construction of a series of projects such as the Datang Xintiandi, the Tang City Wall Ruins Park, the Shaanxi Museum of History, the Xi'an International Exhibition Center, the Qujiang Forum, and the Chinese Folk Houses Expo Park, the construction of a series of projects such as the film and television entertainment and cultural project, the food and beverage culture project, and the sports and leisure culture project, thus truly promoting the culture and tourism industry.

In the Xiangfan Longzhong Culture and Tourism Industrial Park Project, through the understanding of the tourism industry gathering area and the analysis of the current situation of tourism development in ancient Longzhong, Green Dimension found that ancient Longzhong has the basic elements similar to the structure of the tourism industry gathering in the Qujiang New Area: the tourism experience is centered around a large and medium-sized city, the core scenic area of ancient Longzhong and the newly built tourism projects. tourism projects for tourism experience, residing, shopping and vacationing around them, forming a major gathering and stay of tourists in the whole area, and driving the development of other industries with tourism. Therefore, Greenway Creative View suggests that, taking Zhuge Liang culture and Three Kingdoms culture as the soul, integrating regional resources, creating Longzhong tourism industry agglomeration area, forming an industry agglomeration structure with tourism as the core, including convention and exhibition, real estate, commerce, cultural and creative industries, and creating a new tourism area to realize a breakthrough in the regional development with the development mode of the tourism industry agglomeration area.

(4) Innovation of recreational experience mode

The key to the rapid and sustainable development of cultural tourism industrial parks lies in whether the cultural tourism products and projects have highly distinctive ornamental and tourism experience value, i.e., how to make tourists fully understand the connotations and characteristics of the tourism products through all-around participation or experience in sight, taste, smell and hearing through innovation of recreational mode, and meet the needs of tourism consumption in the era of experience economy. to meet the in-depth demand for tourism consumption in the era of experience economy. At the beginning of the construction of Qujiang New Area, the principle of all-round experience rather than out-of-bounds viewing was put forward, and under the strong pull of a number of major cultural projects, a grand recreational experience system integrating eating, living, traveling, touring, purchasing, and entertainment has been formed, with static viewing as well as participation in performing arts. Consumers get is the absorption of cultural information, immersive travel sense, as well as a kind of cultural atmosphere, hit the heart of the deep experience.

In the Xiangfan Longzhong Cultural Tourism Industrial Park Project, Greenway suggests innovating Longzhong New District's cultural tourism experience model by featuring scenic spots, scenarios, storytelling, art, and recreation, and constructing different types of experiences with different characteristics to create a brand new destination for cultural tourism and leisure experience. On the basis of deep investigation of ancient Longzhong and Zhuge culture, with the premise of protecting the existing ancient Longzhong scenic spot, with the unique fengshui structure of ancient Longzhong and the fengshui cultural elements of Zhuge Liang itself as the source point, to create a series of products of fengshui culture in ancient Longzhong, using fengshui culture to adjust the scenic garden landscape and sketches and landscape, to form a fengshui tour line, to give the former residence of Zhuge in ancient Longzhong a brand-new tourism experience, and with the current market Cognizance, from the perspective of pilgrimage experience, worship to change the traditional single tourism products in the ancient Longzhong scenic area. In addition, through the cultural packaging theme park, break through the mechanical amusement and cultural resources of the membrane, the use of the Three Kingdoms period of architectural landscaping, cultural symbols, historical stories and characters, through the antique landscape design, cultural packaging and other means, with the dynamic tourism design techniques from the Three Kingdoms period of the political and military, economic, folklore, literature and art and other aspects of the setting of the Three Kingdoms cultural context of the interactive project, through the "Three Kingdoms" with the culture of the Three Kingdoms. Through the "zero distance contact" with the Three Kingdoms culture for tourists to provide a full range of pleasure, to create Zhuge Liang culture and the Three Kingdoms culture as the cultural origin, cultural background area of the Three Kingdoms culture of the five senses (auditory/visual/olfactory/tactile/taste) amusement function area.