"Home of Gold Selling Crown", sharing the most practical practical skills of entrepreneurial marketing

In fact, no matter what projects and products you do, you are actually looking for a point in the value network of this market. Then gather all your resources and abilities at this point. The location of this point determines how much breakthrough and achievement we can make in the future.

Let's talk about an example. There are twin sisters. After they graduated from college in 2111, one of them joined Tencent, while the other went to a good newspaper. At that time, it seemed that there was not much difference between their income and the positions they got. But today, those who have joined Tencent have earned millions of dollars a year, and many headhunters want to poach them at any time. Many investors also come to seek cooperation at any time, so they can give her financing as soon as they start a business. However, those who work in the newspaper are still worried and hesitant about the future today.

Actually, when the twin sisters started, there was not much difference between their abilities, experiences, backgrounds and their own qualities. Maybe the sister who joined the newspaper was better, and she didn't do anything wrong, but after several years, why did such a huge difference occur? Twin sisters, in fact, because of their different positions at this point, their future outcomes are completely different. The reason why Tencent has been so successful is that the Tencent line attached to it is developing rapidly, and the Internet economy attached to Tencent is also rising rapidly. The Internet economy has benefited from the rapid development of China's economy, the popularity of the Internet and the demographic dividend. However, the line and industry of the enterprise she attached to entering the newspaper are in a downward cycle, so even if it is good, the above points will fall together.

Let's look at an example. We all know that Apple is one of the most successful companies today. In fact, Nokia, the former mobile phone overlord, made smart phones before Apple. It's just that Apple positioned his mobile phone as the mobile terminal of the Internet, and attached this point of Apple mobile phone to the value network of the Internet. However, Nokia still attaches the mobile phone to the value network of traditional communication tools, which leads to a huge difference in their future outcomes. In fact, these two companies are excellent companies, but their products are in different value networks, which leads to their different endings.

so when we choose projects and products. We chose this point ourselves. Is the line and surface he is attached to and the economy as a whole rising? This is something that we should study carefully from the beginning.

for example, you are going to open a restaurant. Your hotel is a point, and the flow of people in this area where the store is located is a line. Can he continue to provide you with traffic? Is this sub-sector of your catering industry in an upward cycle? Is the whole catering industry and the economic environment on the rise? So these are all things that you should have carefully analyzed from the beginning.

just now, we analyzed what is a point, what is a line, what is a surface, and what is the overall economy, so when you are ready to start a business. When you choose industries and products, you can also use this idea to analyze the market prospects and future expectations of your products. Many successful investors and entrepreneurs are actually the best at finding the right growth line and taking advantage of the growth side to follow the trend. For example, the real estate that has been brilliant for ten years has seized urbanization. The hot Internet finance has caught hundreds of millions of people from China who have no complete credit records, but need to get financial services. The rapid rise of Luo Zhenyu's logical thinking is also realized by grasping the rapid rise of people's knowledge anxiety.

The reason why we suggest that you choose to start a business through the Internet as much as possible is because there are still many market gaps that have not been filled in the rise of the Internet, which are full of many rapidly rising lines and areas. Let's give you another example. At present, there is a team on the Internet that specializes in teaching others to fall in love and take off the bill, called "bad boy". Their point is to teach others how to take off the bill. Fall in love. They grasped the fundamental fact that there are tens of millions of male bachelors in China who need to get married, and realized the profit through internet training. As long as her love strategy or divorce skills are designed, the cost of the product will be constant. He can sell to Qian Qian ten thousand need to take off the bill. Selling 111 people is theoretically the same as selling 1111 people, but the profit is 111 times different.

so, does the project you are engaged in now, the products you are engaged in and the industry you are going to do have this kind of line and surface that is rising rapidly? Can you sell them the cheat sheets, and can you sell countless people with one product?

Just now, we combined the thinking mode of point, line and surface with the Internet profit model we talked about before, in the hope that everyone can have a clear understanding of their industry and product selection, and can also design their own profit model well.

Let's share with you here about how to choose industries and products. You can also analyze your business and the next plan in combination with our core views today, and whether it can support your rapid development in terms of point, line, surface and overall profit model.