First, it is difficult for parent-child restaurants to take care of both catering and children's education. Since the country fully opened the second child policy, children's economy has been regarded as a new outlet, and parent-child restaurants have been heated up for a time. According to the survey data of Yingshang. Com, with the population of 0- 14 years old in China exceeding 260 million, the scale of children's consumption market will reach 4.5 trillion yuan in 20 17 years. But children's restaurants only account for 0.2% of the market, nearly 9 billion. But it is not easy for catering enterprises to get a slice of it. Jamlom, a native of Taizhou, opened a children's theme restaurant in his hometown last year, but it closed only five months after its opening. "I thought that with the post-80s and post-90s consumers becoming the main force in the catering market, they would be more willing to pay for their children's education and health, and they didn't want second-and third-tier cities to have low market acceptance of parent-child restaurants." In fact, not only second-tier cities, but also parent-child restaurants in first-tier cities. When inquiring about children's and parent-child themed restaurants in Guangzhou on a comment website, most of them scored below 4, among which the most common bad reviews were: "bad food", "slow serving speed" and "poor service attitude". Many children's restaurant operators believe that parents will be willing to pay for their children's fun as long as they provide them with enough amusement facilities and games and prepare some parent-child DIY games. "For families with children, it is really a headache to take their children out to eat and where to eat. But many so-called parent-child restaurants sell dog meat by hanging sheep's heads, thinking that it is enough to decorate and put some toys. In fact, we are more concerned about the nutrition and health of food than letting children play. " Mr. Liu is the parent of two children. Speaking of the current parent-child restaurant, the decoration is too fancy, but the service and dishes that should be done well are very casual. He felt a little put the cart before the horse. At the end of last year, it was known as "the first children's theme family shopping mall in South China" and opened in Guangzhou. The mall has specially planned a 35,000 ㎡ children's parent-child theme space, focusing on the layout of differentiated and characteristic children's formats. However, when the reporter of Hongcan 18 visited, it was found that there are all kinds of children's wear, education and training, entertainment and parent-child DIY halls, but there is no parent-child restaurant that is most suitable for the theme of shopping malls. "We also talked about several parent-child restaurant brands. One of them was ready to settle in, but eventually gave up. " A staff member of the shopping mall said that the high investment cost of parent-child restaurants is the reason why many people hesitate and retreat. As a new format, although standing on the topic, it still can't stand the test of the market before it is ready to enter the market. The domestic parent-child restaurant model is still in the exploratory stage. Only parent-child restaurants that integrate catering, children's entertainment and parenting education can survive for a long time, but there are not many brands that can do all the parts well at present. In direct proportion to the increase in the number of children is the increase in the elderly population, and the elderly meal is also a "false demand" like the parent-child restaurant.
The article comes from Hongcan. com。 See for yourself.