But this session of net red food a clear **** nature is: heavy marketing, the price is also high, this scene like once Huang Taiji, carving master and other net red dining era. This wave of outbreak of net red food, will repeat the same mistake?
In the convenience store, Zhong Xuegao must be placed in the most conspicuous place in the freezer. The reason is simple: besides its status as a Netflix ice-cream, the packaging is nice and expensive, so if it's not obvious enough it's sure to get buried.
Net red ice cream Zhong Xuegao flavor in the end is not really delicious, everyone has a different opinion.
But when it comes to the price of Zhong Xuegao, many consumers are still united in their opinion that it is too expensive. The average price of 15-23, so Zhong Xuegao this netroots ice cream has become the new "nobility" in the ice cream.
Jong Xuegao's cheapest flavor, Light Buttermilk, costs 13 yuan (the retail price of a single slice at a convenience store), the slightly more expensive Velvet Cocoa retails for 18 yuan, and the most expensive, Ghana Black Gold, costs 256 yuan for eight slices, which is nearly 30 yuan for a slice.
Focusing more on online channels such as e-commerce Zhongxuegao, the one-time price of 10 slices is still prohibitive for many consumers, so much so that its official microblogging in microblogging to suggest to consumers that they can go to the convenience store to buy a single slice.
If you're not psychologically prepared to buy Zhong Xuegao in a convenience store, odds are you'll be shocked by the price. After all, not an ice cream luxury in the traditional sense.
Jong Xuegao this session of Netflix food expensive, is not an exception. There are many other areas of Netflix snacks that are frequently planted, the price is also expensive for many people.
In the past two years, the national net red food has been popular, especially low-sugar, low-fat, convenient, high value and other elements, is very much sought after by young people in first-tier cities. Net red food, the most representative of the ice cream "aristocrat" Zhong Xuegao, "gold" noodles ramen said, fairy bubble water Yuanqi forest.
Today, a lot of new brands of beverages occupy the freezer in each supermarket, no longer Coca-Cola, Pepsi, Master Kong, the world of unity, at the same time, a little bit of the concept of health on the 10 bucks from the slightest dip in the concept of sugar-free drinks on the 5 bucks from the slightest dip in the concept of sugar-free drinks.
The demand for instant food exploded a while ago because of the epidemic. In addition to traditional instant noodles, today's consumers have a lot of choices, such as self-heating pots, such as Netflix Instant Snail Noodles, and Ramen noodles, which many people have seeded, say.
But the price of ramen say is also a deterrent for many.
The price of a serving of ramen said to be 17 dollars for the ordinary packaging, and the carton packaging to reach 23 dollars. That's about the same price as a single serving of ramen in a first-tier city to a store.
This can't help but make many people question: this price of instant food, why not to the store to eat?
But at the time of the explosion of these Netflix food, Netflix food new brands in the richness of people now consume categories and flavors at the same time, but also in the impact of the consumer's perception of the price of these consumer goods.
Frequently 4-5 times the price of the original consumer goods, now the net red food let a lot of young people straight to eat. For new Netflix brands, the high price is one of the reasons why users are taking the initiative to try the new products, but also a constraint on whether they can further expand their market share.
However, the high prices of the products have discouraged many consumers from repurchasing them after tasting them. This phenomenon makes this wave of new consumer goods, and five years ago the new concept of food and beverage very similar.
The new catering concept, represented by Master Carver's Beef Noodles, Huang Taiji Pancakes, and West Young Master's Meat Buns, once made people seal the myth of Internet+Catering for a while. But it was also this almost pure marketing approach that eventually led to almost total destruction.
Years ago, Huang Taiji He Chang drove a Mercedes-Benz to deliver pancakes, beautiful boss lady, etc., so that Huang Taiji gained a lot of onlookers, and carving master brisket 5 million secret recipe, but also to give themselves a veil of mystery.
Despite the fact that these online stores used to be "crowded" with a large number of users lining up to taste them, they are more of a taste, consumed by curiosity.
What needs to be declared is not that marketing is a bad thing, just that marketing ability is a plus, while the product is the basic item.
As in the case of Huang Taiji pancakes, He Chang never paid much attention to consumer feedback on its pancakes being difficult to eat, and it is rumored that Huang Taiji's microblogging underneath, all users who commented on the difficulty of eating were all blacked out.
The same applies to Netflix, whether it's a restaurant or a consumer product, the final return must be the product itself. There has never been a food product that can survive for a long time in spite of being unpalatable.
Currently, the net red food in the field, most of itself is not just need, consumers to buy the psychological component of taste and curiosity of the high proportion, if only marketing to bring sales, can not stand firm with the price and the product, then the trend is still inevitable after the skinny dip.
Combined with the low threshold of the industry, it is difficult to form barriers, and constantly joining the players, so that the industry's competition is more intense.
Today's well-established food companies with perfect production and supply chain, also began to launch new products. Coca-Cola has launched eight different flavors of sparkling water this year, and Yili has launched a high-end ice cream brand.
And the Netflix in food has always been difficult to sustain.
Coconut ash, which was hot last year, is no longer being mentioned this year; and salted egg yolk, which was all the rage, is no longer being mentioned because of excessive bacteria. For consumers who tasted the flavor, who still remembers last year's flavor? Who is really paying for the Netflix flavor?
Letting consumer goods return to consumer goods is, on the contrary, a difficult problem for Netflix food companies.