Boxmart Freshman's new retail model is not accepted by users. In the future, I think Boxmart Freshman should abandon its original model and reorganize its merchandise structure in order to have a chance to get back on its feet.

The advantages of Boxmart Fresh Life are obvious, and so are its disadvantages. The advantage is that Boxmart Fresh Life provides on-site processing services, which means that it has added a catering component in addition to retail. Secondly, it provides peripheral delivery services, forming an online combined with offline scene, which amplifies the customer acquisition capacity a lot.

But the downside is that these services undoubtedly add costs to the user's consumption and raise prices. In addition, most of the box horse fresh life use self-service cell phone checkout, for the use of cash customers have a lot of difficult.

There is also a part of the people think, box horse fresh life closed part of the store is nothing more than normal business behavior, do not make money no flow of stores choose to shut down. Do not think that the closure of a few stores to deny the future of new retail, because the new retail is the product of economic development to a certain stage, is a process of consumer upgrading must go through.

The reason why Box Ma Fresh Life is not accepted by users

Because its consumption is too much high-end, but the scene is like a food market. Boxmart Fresh Life is indeed new enough, but it is also expensive enough, with its fresh food categories including Australian king crab, French oysters, Canadian elephant mussels, and bluefin tuna, each costing hundreds of dollars.

Chinese people are rich, but not to such an extent that even if they try something because it's new, few will return to experience it a second time. In addition, such high-end consumption should be in a high-class restaurant, not like the food market, face to face consumption, the real high-end consumers will not be here to spend.