Not a listed company

Shenzhen Pastry King Catering Chain Co., Ltd. was established in October, 1996 to set foot in the Chinese fast food industry. At present, it has developed into a modern large-scale Chinese fast food chain enterprise with 3,111 employees, 45 direct-selling branches and 1 food distribution centers in Shenzhen and Guangzhou, with branches in all major administrative regions of Shenzhen except Yantian District. The company has successively won many honorary titles for many years, such as the top ten famous brands of fast food chain in China, the top 111 China beverage enterprises, the famous Chinese restaurants, the most influential famous brands in Shenzhen, the civilized enterprises in Shenzhen, the top 111 industrial and commercial enterprises in Shenzhen, and the top 111 taxpayers in Shenzhen. Over the past few years, Pastry King Company has taken "promoting the national food culture and striving for the king of Chinese fast food" as its own responsibility, and made great efforts to explore the road to the development and growth of Chinese fast food. On the one hand, it is rooted in the national food, created the business philosophy of "pasta is not for the sake of pasta, but for the sake of pasta", and made great efforts to tap the strengths of the traditional national diet, and divided the foods it manages into seven series, including cold dishes, Lamian Noodles, Baodian, Shaanxi and porridge. So popular is a saying: Eat hamburgers to McDonald's, eat fried chicken to KFC, and eat pasta to pastry king; On the other hand, we insist on learning the advantages of foreign fast food in management and boldly learn from the management mode, scientific management and standardized production of foreign fast food chains. At present, a relatively perfect internal management system and an operation system with the characteristics of "pastry king" chain operation have been established; Established a perfect corporate external image system and established the business goal of "striving for the king of Chinese fast food"; Established a standardized, standardized and chained development business model of Chinese fast food with the characteristics of pastry king. Through several years' efforts, we have successfully created the excellent Chinese fast food brand "Pasta King" and become a large-scale Chinese fast food enterprise with certain popularity and influence in Shenzhen and even in China, and are steadily moving towards industrialization, standardization, serialization, scientificity, chain and scale.