Excellent community business work research report
In the present society, we gradually recognize the importance of the report, which is characterized by two-way communication. So, how in the end the report is written to be appropriate? Here is my excellent community business work research report for you, I hope it can help you.
Excellent community commercial work research report Part 1
First, the status quo analysis
In recent years, with the XX urban area of the old city renovation, urban expansion to speed up the pace of the city, urban residents living environment has been a big change in the community service function has increased significantly, the community business has been the rapid development of the community business outlets, the number of community commercial outlets The number of community commercial outlets has been increasing, and the business format and service areas have been further broadened. From the survey, at present, XX city **** there are XX community; all kinds of community commercial outlets nearly XXXX, business mode of catering, supermarkets, all kinds of intermediaries, convenience stores, logistics, grocery stores, laundromats, repair stores, recycling stations, bookstores, printing stores, pharmacies, family service stations, mass baths and so on. Community business development mainly presents the following characteristics:
1, the rapid development of community business outlets, "double into the project" service object continues to expand. With the development of the economy and the continuous expansion of the central city, the community business services also continue to expand the object of service, the object of service is not only for the majority of residents, focusing on the elderly, children, the disabled, the welfare of the socially disadvantaged groups such as services, as well as for the laid-off, unemployed people to provide re-employment services.
2, community business outlets are multi-format development trend. Community business in the past to commercial retail outlets, limited to food, daily necessities, beauty salon and other industries, in recent years, a number of new forms of community business outlets came into being, has developed into dozens of services, such as babysitting, cleaning and maintenance, property landscaping, tutoring, skills training, network services, wedding etiquette, catering, health care, community health care, agents, intermediary services, and many other categories of The service program for the convenience and benefit of the people.
3, the new community supporting services, facilities and functions are more complete. With the expanding scope of the central city, accelerating the construction of new communities, the construction of new communities has led to the development of community business and the development of the surrounding commercial centers, its commercial facilities, distribution of outlets, commodity structure and service functions are more complete, significantly better than the old community.
4, the traditional commercial and service industries in the community business construction has been fully developed. In recent years, the circulation area of the process of marketization is accelerating, community business should be the rapid development of market demand, large and small commercial outlets penetrate the community streets and alleys, and in the community and its surrounding the formation of a certain scale. At the same time, the community along the street all kinds of small commodity market development, there are vegetable market, dried fruit market, aquatic products market, etc., for the community residents to provide a convenient consumer shopping.
Second, the main problems
1, the lack of scientific planning and effective guidance for community business development. At present, the community business in the development of more commercial outlets and community housing mixed together, seriously affecting the normal life of residents, and cause safety hazards and environmental pollution. Among them built on the ground floor of residential buildings or building restaurants, hotels and various types of service organizations have a greater impact, the formation of more disputes between private enterprises. Community business and regional commercial centers in the functional positioning of the lack of scientific planning, rational division of labor and effective supervision.
2, community business development is not balanced, the old community business outlets slow development, poor foundation. Seen in this survey, some of the old community commercial facilities are rudimentary, dysfunctional, generally the use of their own houses, or temporary construction, or even illegal structures opened. These small stores and stores to operate mainly foodstuffs, single commodity, poor quality, shopping environment and poor sanitation, resulting in community residents shopping inconvenience, many daily consumption need to run farther away, and community services are not functionally sound, and the construction of the "convenience of consumption into the community, convenient service into the family," the double into the project proposed by the community business development The gap between the goals is large.
3, community business infrastructure is poor, modern service industry is not developed. With the improvement of people's standard of living, the general increase in consumer demand, showing a diversity of multi-level consumption characteristics, community business low-level, low-level service conditions are not compatible with the urgent need to improve. In the survey, some responded that there is no parking lot in the community, the phenomenon of indiscriminate parking of vehicles is relatively serious; some responded that there is no vegetable market in the community, residents are not convenient to buy food; some responded that there is no formation of the domestic service industry, the residents to seek domestic services is very inconvenient; some responded that the community commercial outlets can not rely only on small stores and small auxiliaries, hawkers and vendors to provide goods and services to raise the level and ensure quality, and so on. From the responses, the service function of community business generally lags behind the consumer demand of residents. Therefore, to strengthen the planning and construction of community business infrastructure, expanding community business service functions, is the implementation of the scientific concept of development, the completion of the community double into the project focus.
Third, to promote measures and development direction envisioned
1, should be reasonable planning, improve the community business format. Should be led by the government, together with business, planning, construction, housing management, finance, urban areas, industry and commerce, taxation and other departments, to study the development of network transformation planning. Such as: the size of the community business, structure, layout and standards, classification, etc. to make clear provisions; industry types of business about 10 kinds, including distribution of food and beverage chains, small supermarkets, food markets, grocery stores, beauty salons, repair stores, dyeing and washing stores, photo studio, old goods and waste recycling stations, family services, books and audio-visual stores, pharmacies and so on.
2, should be used in the form of public bidding to determine the strength of the enterprise to participate in the construction of community business. First, select and cultivate the strength of the distribution of food and beverage enterprises (from the central kitchen unified distribution to the community chain stores) into the community business demonstration area, the implementation of mass catering, including the "breakfast project" to ensure that residents in the community will be able to conveniently eat a guaranteed, better quality of breakfast, fast food; secondly, to encourage the distribution of agricultural and sideline products enterprises In the community to build and renovate new assured meat, assured soy products, pollution-free vegetables and fruits chain stores, the construction of life-supporting commodity distribution centers, to solve the problem of inconvenient life of the residents, consumption is not assured that the problem of insecurity; third is to support the chain of enterprises to enter the community to build or renovate the convenience of the people's family service outlets, carrying all kinds of convenience, people-friendly services, so that the community residents in the doorsteps of the solution to the repair, beauty salon, laundry, family services and other aspects of life! The fourth is to support and guide the leading recycling enterprises to enter the community, the formation of communities, recycling enterprises and distribution markets as a carrier, in line with the urban construction and development planning, reasonable layout, sound network, full-service function, scientific management of the renewable resources recycling system; fifth is to take practical measures to adopt a series of supportive policies through the capital, outlets, etc., to encourage companies to Take the acquisition, merger, franchising and other forms of integration of scattered community business resources, standardize small stores in the community, to achieve resource **** enjoy, comprehensive utilization.
3, should encourage and support the use of modern technology, innovative service system. Actively build information service platform for community services, encourage enterprises with the conditions to use information technology to carry out community convenience services, the development of online transactions, online services, to supplement the existing outlets; encourage enterprises with the conditions to establish a customer demand information system, timely collection, analysis, storage of customer information, to provide residents with directional, fast, thoughtful service. Strongly advocate the community backbone enterprises to carry out home delivery, food delivery, repair door-to-door "three door" service, extend the service function, improve the level of service. Promote and encourage community business enterprises to set up a full-time comprehensive service team to the people's home services, with the community council, community residents to establish a stable and smooth channels of communication, to carry out community residents to solve problems for the purpose of the people's paid services.
4, to strengthen the construction of community facilities, in the planning of the construction of the district on the construction of a number of community trade and business support services, especially on the residential environment has a greater impact on the hotel, catering, catering should be planned for a street, on the premises of the unified design of environmental protection facilities, such as fumes, sewage, noise, etc., treatment, emission facilities, to solve the problem of catering, residential nuisance mixed. According to the principle of convenience and benefit to the people, after the completion of the district can be through investment, guide the multi-industry, full-service commercial, service industry set up store, the establishment of a complete community trade support.
Excellent community business research report Part 2In developed countries in the West, the development of community business has been decades of history. In China, with the advancement of urban modernization, the old district renovation, municipal renovation, the community into a piece of development efforts continue to increase. At the same time, the third consumer revolution quietly descended, the rise of a new round of housing revolution, the public's demand for quality of life continues to improve, consumer demand is personalized, diversified, leisure and other trends, so the community business has become a lot of attention to the field, but also become the future of the business of a new growth point. According to the "Economic Daily News" reports, although China's community business construction started late, but some experts predict that in the next 10 years, community consumption will occupy more than one-third of China's social commercial retail sales. At present, accelerate the development of community business, has increasingly become to meet the consumption needs of residents, improve the appearance of urban communities, expanding labor employment, increase local tax revenues, the integration of commercial resources, but also to enhance the comprehensive strength of the city's urgent requirements. Many major cities in China have put the development of community business on the agenda, and began to develop community business in full swing. The Beijing Municipal Plan establishes one of the key points of commercial development in the next five years, which is to form 400 fully equipped community commercial centers in urban and suburban towns. Shanghai commercial development plan outline also clearly put forward, Shanghai's commercial layout will be from the "four streets and four cities" as the representative of the city center business to "community business" transfer. According to relevant information, only the first half of this year, Beijing has 17 business area of 500 square meters of commercial enterprises into the community, foreign-funded retail enterprises in Spain Dia Group, the United States 7-11 and other plans to open a chain of discount stores in the community and a chain of convenience stores; Shanghai's retail sales of community business reached 60 billion yuan, accounting for 30% of the retail sales of the whole society, the community commercial development is rapidly heating up. Community business development is rapidly heating up.
I. The connotation of community business.
Community business first appeared in the United States in the 1950s. It is a community-wide residents as the object of service, in order to people, benefit the people, meet and promote the residents of the comprehensive consumption as the goal of the territorial type of business. The services provided by community commerce are mainly the daily life services needed by community residents, which are characterized by regularity and convenience but not necessarily low prices. Therefore, the community business has a stable market base, and will be with the increase in the level of income of residents to get more development.
The significance of the development of community business.
The Ministry of Commerce held a national forum on July 18 in Beijing on the construction of community business, commercial reform and development of the Department of Di Jiankai, Director, said: "Community business is a closely related to the lives of urban residents of the people's project, to do a good job in the community business is to build a socialist and harmonious society is an inevitable requirement for the opening up of the market, expanding domestic demand. It is an effective way to develop the market and expand domestic demand. In recent years, China's final consumption rate continued to decline mainly due to the decline in the consumption rate of residents, therefore, increase the construction of community business, is to pull demand, improve the final consumption rate of the most effective way to meet the majority of urban residents of the diversified and individualized needs of the urgent need to measure the degree of prosperity of the city's commercial and urban modernization level of an important symbol. Therefore, it has become very important and urgent to grasp the work of community business construction". As we all know, community commerce is an important part of urban development planning. A truly cosmopolitan city not only needs to have a bustling commercial street, "one-stop" service hypermarkets, large commercial centers with international brands, but also has to be able to provide high-quality commodities for the majority of residents in their daily lives and a variety of services to improve the community business center. Community business as the bottom part of the urban business pyramid, is the most closely related to people's lives, it is inseparable from the social economy and urban development. The prosperous development of large city communities and the improvement of living standards of urban residents have made the convenience of living services jump to the main body of public demand, and modern community business centers have a bright future, and will play an important role in the future of urban business. The construction of community business is not only a commercial development project, but also a project of the people's heart, security project. It creates more employment opportunities for community residents and improves the social security of the community. The construction of a beautiful environment, full-featured, convenient services, and living environment compatible and coordinated with the community business is one of the necessary conditions for citizens to live in peace and security, but also one of the important symbols of modern cities. At present, the development of community business focuses on the establishment and development of community business centers in major cities that are appropriate to the region. The main form of community business in the future is shopping centers, which is a major trend in the development of modern business. Community business center is a higher level of commercial behavior, is in a certain geographical range of consumption and service agglomeration, it is the connotation of the shopping center to extend the basis of an improved type of innovation. Vigorously develop community business centers for the coordinated development of social economy is of great significance.
1. Change the commercial layout, purify the community market. The community business of the international metropolis should not be a "road food court" + "roll-up door", but should be a collection of shopping, dining, leisure, entertainment, fitness, convenience services and community services in one, to provide community residents with one-stop, multi-functional, comprehensive services. The development of modern community business centers can not only change the current situation of fragmented layout of community businesses along the street, and gradually form a new type of community business framework, but also rectify the community's business outlook, combat the "road food court" of the dirty and poor and the "roll-up door" stores, thus playing a role in combating counterfeiting and counterfeit goods. Counterfeiting, thus playing a role in combating counterfeiting and shoddy.
2. Generate new forms of business, enhance the quality of the community. The development of community business will give rise to a richer community business format. Community business center not only department stores, supermarkets, convenience stores, brand stores, and restaurants, fitness, Internet cafes, travel agencies, beauty salons and other leisure and entertainment content, and even pharmacies, post offices, banks, pawnshops, and other centers of commerce only business. This comprehensive and diversified business format not only meets the residents' needs, but also improves the residents' overall quality of life, so that the quality of the entire community can be enhanced, so that the concept of "home" has been extended.
3. Centralized environmental protection, orderly management. Commercial form in the original strip community is scattered distribution, difficult to meet the environmental requirements. The community business center to comply with the current trend of urban community block development, change the "upstairs housing downstairs store" of the old appearance of the various commercial forms of centralized and unified management, which is conducive to centralized environmental protection, and change the disorderly management for orderly management.
The background of the rise of community business in China.
The international wave of community development and community building, the domestic transformation of residents' committees to community committees, **** with the composition of the community business in China in the rise of the times background.
1. The international social development strategy of community development and community building Since the 1960s, community development, as a worldwide movement promoted by the United Nations, has become more and more a hotspot followed by governments around the world along with the advancement of community building. Community business, as a new variable of the fifth retail revolution, is actually a community building issue, which is ultimately a community development issue. Community service is the core of community building, and community commerce is an important element in expanding community service. Without perfect community commerce, we cannot provide residents with a full range of quality services, and we cannot lay a good economic foundation for community building. From the connotation of community development, the development of community business for improving the quality of life in the community, creating more employment opportunities has a direct role in promoting.
2. The expanding level of urbanization in China. Since the eighties, China's urbanization level has increased significantly, the suburbanization of large cities, the formation of new urban agglomerations and the transformation of urban centers, have provided good opportunities for the development of community business. On the one hand, the commercial facilities in central urban areas are close to saturation, with white-hot competition and marginally profitable operations, and China's retail industry needs to seek a new breakthrough point. On the other hand, along with the increasing hollowing out of the city, the out-migration of residents has led to the emergence of new residential districts, and the fusion of new residential districts with the original residential districts to form a new type of community, which needs to be equipped with comprehensive and modernized community commerce; the traditional business district has been expanding to the periphery, and the distribution of commerce has also shown the characteristics of discrete and diversified. In addition, the community building into the overall promotion, comprehensive expansion of the new stage, also put forward a new era of community business requirements.
3. Changes in the concept of mass consumption with the changes in the functional form of the city and the pursuit of high quality of life, the market consumption hotspots, social consumption patterns, the public's consumption of psychological and other changes have occurred. Residents of the overall consumption level from the "subsistence" to "well-off" transition, the rise in consumption level led to changes in the concept of consumption. The traditional concept of consumption, which is mainly based on material consumption, will inevitably change into the modern comprehensive concept of consumption, and leisure consumption, cultural consumption, entertainment consumption and service consumption with the family as the carrier will become the mainstream of life, and gradually develop into experience consumption.The double holiday system, which has been implemented since 1996, has also affected people's living habits to a certain extent, changed people's consumption habits, and more leisure time has greatly increased the number of shopping and other social activities. social activities have greatly increased. "Consumption is to enjoy life" concept has been generally recognized, in the community to solve the residents of daily life consumption of the call is growing, these need to be a new form of business to take over, to provide a good space and environment to promote the development of comprehensive consumption.
Four, the mode of community business
Community business in foreign developed countries has long been the carrier of the residents of comprehensive consumption, accounting for about 60% of the total amount of social and commercial expenditures. In the beginning of China's community business planning can learn from the experience of mature commercial communities abroad, in the learning of development, in the exploration of innovation, the construction of community business model rich in Chinese characteristics.
1. Europe and the United States of America's community business centers in Europe prevalent large-scale emerging community business. For example, the Bluewater Shopping Center in the southeast suburbs of London, England, in the 13.9 million square meters of business area, there are 57 international retailers stationed in the concentration of the distribution of three squares, *** 330 stores, including three large department stores, 200 specialty stores, 50 restaurants and bars, 13 screening halls composed of multi-functional cinema, etc., to meet the surrounding 60-minute drive within 10 million residents. It meets the daily consumption needs of more than 100,000 residents within a 60-minute drive. The United States community business center has two major development characteristics: one is in the "center" within a theme, such as a large supermarket-based, with some discount stores or all specialty stores, factory outlets, etc.; the other is to break through the traditional concept of the block type, with the surrounding cultural and entertainment facilities into an alliance, so that the block is not necessarily located in a building, but to expand into a larger building. Building, but rather expand into a larger consumer space.
2. Japan's community business centers, "commercial street synergy" is a traditional Japanese community business centers. For example, the Kagurazaka shopping street in Tokyo, Japan, is an extremely common but typical community commercial street with Japanese characteristics. On both sides of the 100-meter-long pedestrian street, there are 248 stores scattered with tenant stores, medium-sized supermarkets, 24-hour convenience stores and traditional grocery stores, including florists, mini-golf clubs, fruit and vegetable stores, beauty stores and even securities offices. These community businesses are also responsible for protecting small and medium-sized businesses and preserving the city's traditional cultural characteristics. Community business centers under the "town-building plan" are a new kind of living paradise. For example, the community commercial center in Oki City, Maku Prefecture, Japan, is a living park that combines shopping, leisure, entertainment, education and culture, gathering and socializing, etc. The 250 personalized stores are structured according to their product ranges into a group of fresh-food stores, a group of food stores, a group of recreational and leisure stores, a group of do-it-yourself stores, and a group of shopping districts. Japan's largest planned, all-American community business center is a suburb of Tokyo Funabashi City, Lala Pudo, in addition to its own leisure and cultural facilities, the center also has a public **** rest area, activities, children's recreation area, art modeling exhibition area, etc., the formation of a living community, so that the customers who come here to enjoy themselves.
3. Singapore's community business center Home By Home (Neighborhood House) is the name of Singapore's community business centers, that is, in accordance with the community construction of supporting construction indicators, according to the size of the property, the type and the needs of the resident population equipped with the appropriate commercial facilities by the developer or the property side of the centralized operation and management, not for profit as the main purpose, but for the residents of the community It is a community life service center that provides goods and services to the community residents.
Experts from the Competitiveness Research Center of Renmin University of China, on the basis of research on community commercial centers in foreign countries, combined with a survey on the subject of community commerce, put forward three modes of community commercial construction for reference in China: according to the resident population's consumption needs and the structure of the district, "street type" can be established, According to the resident population's consumption demand and the structure of the neighborhood, there are three types: "street type", "group type" and "multi-point type". The more traditional "street type" is to the working class as the main consumer group, in which there is usually a medium-sized supermarket, a convenience store, a repair store and a number of small and medium-sized restaurants, etc.; "group type" and "multi-point type" are to the middle and upper class.
The current domestic community business construction is still in exploration, but there is no shortage of innovative sparks. Beijing and Shanghai as a national big city development leader, but also in their respective community business development practices put forward a number of new ideas. Beijing's community commercial centers are planned mainly from the perspective of commercial business, with a focus on retail. For the 400 community commercial service centers under planning, the main supporting facilities include at least one comprehensive supermarket focusing on the operation of daily necessities such as grain, oil and non-staple foods, small general merchandise, one community vegetable market, 2-3 catering enterprises, and 1-2 comprehensive convenient commercial service points. In principle, the distance from home to the shopping place will not exceed 500 meters, and there are also a variety of door-to-door services and network services to meet people's special needs. In the allocation of commercial facilities, first, focus on the development of community convenience stores and community supermarkets that are closely related to the lives of residents; second, support the introduction of small community discount stores, and vigorously develop chain-run integrated supermarkets to meet the needs of low- and middle-income residents and consumption; again, encourage higher consumption levels of the community to supplement and improve the commercial facilities for personalized consumption such as hairdressing, pubs and teahouses, catering and entertainment, fitness and leisure. service facilities. In addition, in the ethnic minorities, intellectuals, disadvantaged groups and other special groups of people living in the area to open up their habits, living characteristics of the service outlets.
Shanghai's community business centers are also planned from the commercial sector, but the practice of combining community services is worth mentioning. Located in Shanghai Pudong Hualian community business center, is Shanghai's first set of shopping, dining, entertainment and community services in one of the community business complex. In this new retail model, both to provide material consumption of department stores, hypermarkets, specialty stores, convenience stores, as well as to provide services for the consumption of food and beverage, leisure, entertainment, maintenance, real estate agents, travel agencies, banks, pharmacies, etc., and even some of the functions of the Community Council has been relocated here: in the 250 square meters of the "Neighborhood Fun! In the 250-square-meter "Neighborhood Fun" center, more than 20 services are provided, such as housekeeping, job searching, pension issuance, social security and so on. The community business center and its street *** with the creation of community service brands, the enterprise's resource advantages and the community's organizational advantages to complement each other, for the *** with the creation of "civilized community" to explore new ideas for the development of the community. In addition, Cao Yang's Community Commercial Demonstration Street, Lianyang's Neighborhood Center, Lingyun's large-scale layout planning, Changning's "cluster-type" block community business, Putuo's "102030" network (i.e., residents can reach all kinds of convenience stores within 10 minutes' walk, and medium-sized shopping malls, small and medium-sized shopping malls, and small and medium-sized shopping malls within 20 minutes' walk) are also examples of community service brands. The "102030" network in Putuo (i.e., residents can walk 10 minutes to various convenience stores, walk 20 minutes to medium-sized shopping malls, small and medium-sized restaurants and entertainment venues, etc., and walk 30 minutes to large shopping centers, hypermarkets, large restaurants and entertainment venues, etc.) is also a very distinctive large-scale community business demonstration sites.
Fifth, the city's current community business profile
June and July, the Social Services Department to mobilize the five districts in charge of trade and commerce of the city's community business mapping survey, according to statistics, the city's current 285 communities, **** there are all kinds of community business stores 11,176, of which, 5473 community convenience stores. 234 large and small supermarkets, 268 laundromats, 1207 beauty salons, 1,296 fast-food breakfast stores, 90 recycling stores, 145 meat and vegetable markets, and 2,463 other daily necessities. The above community business stores, most of which belong to the natural formation of the majority of small doors and stores alone, unified, chain distribution type of enterprise rarely involved. Even some of the community business to do a better job in the community, but also basically belong to the above situation. From the above situation, the city's community business should be in a just starting stage, there are many problems, mainly in:
First, from the spatial layout, the city's community business is still insufficient in total, the layout is unreasonable, the construction of the relative lagging behind and other issues, due to historical reasons, in the old city part of the community lack of commercial facilities. In the new neighborhoods, developers ignore the construction of community commercial facilities, resulting in insufficient commercial outlets.
Secondly, from the planning and construction of the grade, the old city community outlets to farmers markets, grocery stores, small specialty stores, small restaurants, small beauty salons are mostly low-grade, obsolete facilities, function is not perfect.
Third, from the management point of view, the way of operation is backward, many small stores belong to the family-type "husband and wife store", business management is very unstandardized, greater arbitrariness. Part of the community's small and medium-sized business is still with the traces of the traditional business of the town, the quality of goods, services, and the professional ethics of practitioners there are still many problems. Sixth, the community business planning thinking and community business development work in our city community business seems to be a piece of attractive cheese, but only in the government's reasonable guidance and scientific management of enterprises under the dual role, it can get sustainable development. Therefore, in the wave of vigorous development and improvement of community business, the need for advance and timely development of its meticulous planning.
1. Planning first, timely adjustment. Community business planning is mainly in the district, the task of developing community business should be included in the urban and economic development planning in the districts, to strengthen the planning of community business development, clear construction of community business model, form and business structure. Before planning, market research should be conducted to grasp the income level and consumption level of community residents, and to understand the consumption habits and consumption psychology of community residents, so as to make a reasonable positioning, and to decide on the scale, location, mode of operation, and grade of operation of the sites; the management should intervene in the early stage of real estate development, and pre-planning of the commercial outlets, facilities, etc., and to strengthen the communication with the developers who are co-ordinating the planning of community commerce, so as to prevent the generation of new Conflicts. In the planning, attention should be paid to the commercial function structure, industry structure and brand structure should be compatible with the scale and level of the community. New community business is appropriate to use point, combined, and as far as possible to make commercial facilities and residential areas separate, the original community should be taken to adjust and improve its functions and industry methods.
2. Embody the principle of people-oriented, in line with the laws of commercial development. Community business to fully reflect the people-oriented principles to facilitate residents' daily lives, improve the quality of life as the center, mainly small outlets, and vigorously develop food, daily necessities, catering, culture and other types of daily life needs of the commercial and service industry. In particular, it should vigorously adapt to the trend of socialization of household chores and modernization of daily life, and on the basis of improving the traditional service industry, actively develop popular restaurants, community teahouses, laundry and cleaning, beauty and fitness, housekeeping services, senior citizen services, repair services, telephone shopping, on-line shopping, and other modern living services in line with the characteristics of the community, and continually improve the level of living services, forming a standardized, standardized and personalized Community service system, the basic realization of community residents shopping, catering, repair, housekeeping, integrated services, renewable resources recovery and other basic needs can be met without leaving the community.
3. Adaptation to local conditions and people. The focus of community business is to plan and build a good supporting community business centers, but in the construction to avoid one-sided pursuit of large and comprehensive. To this end, the Chinese Association of Business Economics Vice President Zhang Caiqing put forward four adaptations: First, the commercial center design and the demand of residents in the business district to adapt, that is, with the number of people in the business district, the level of purchasing power, the characteristics of national culture and the ownership of private cars and other situations; Second, the commercial center to be set with the convenience of residents to buy to adapt, that is, we must take into account the distance of the residents to buy the residents to import and export points in the center of the store layout should be convenient for customers; Third, the commercial center to be set with the convenience of customers. Layout should be convenient for customers; Third, the architectural style of the commercial center is compatible with the cultural atmosphere of the community and the quality of the surrounding residents; Fourth, the scale of the commercial center is compatible with the economic benefits, the scale is too small to meet the needs of the residents, and the scale is large, it is easy to form idle assets and losses. For example, Beijing in the community commercial center planning put forward, from the municipal, regional commercial centers 1 km away from the residential areas, in principle, the resident population of 1-3 million should have a comprehensive community commercial center, the total business area should be 5000 a 15,000 square meters, with a business food, daily necessities based on large and medium-sized integrated supermarkets and a Operating vegetables and other fresh commodities, stalls concentrated community food market as the backbone, while the development of catering, hairdressing, washing and dyeing, repair, recycling, agency and other types of small-scale life services and financial, postal and other ancillary outlets, so that it basically meets the needs of the surrounding residents of the daily life of the various aspects of the needs. Differences in the composition of the target consumer groups require that the planning of community business to take care of the living habits and characteristics of ethnic minorities, intellectuals, disadvantaged groups and other special groups of people. In areas inhabited by ethnic minorities, the appropriate development of commercial services in line with national consumption habits of business outlets; in areas inhabited by intellectuals, to increase the development of life services and cultural industries; in the elderly living in a more concentrated place, the appropriate development of business outlets for the elderly services.
4. Multi-channel community business development. Construction of community business only reasonable planning is not enough to actively seek multiple investment channels, development of community business, in order to realize the planning blueprint. Cultivate a group of property developers specializing in community business development, can form a benign operation mechanism, reduce development and operating costs, and achieve rolling development. For example, Shanghai Dahua Real Estate Development Company and the Jubilee Group have joined hands, with the former developing a number of large-scale commercial facilities and the latter being responsible for the opening of "Jubilee Home Furnishing", "Jubilee Shopping Center" and "Jubilee Home Appliance Plaza". The latter is responsible for opening "Nine Hundred Home", "Nine Hundred Shopping Center" and "Nine Hundred Home Appliance Plaza". Promoting the development of community commerce by large commercial groups can introduce advanced commercial forms, chained commercial outlets and branded commodities into the community, and gather a number of specialty stores, professional stores, fast-food restaurants and other cultural and recreational enterprises around the area, forming a "joint fleet" to implement "group-type" development, further enhancing the development of the community. "To further improve the degree of organization and the commercial level of community commerce, we will accelerate the restructuring of traditional commerce. Accelerate the structural adjustment of traditional business, develop new services, increase new service mode, construction of renewable resources utilization network, so that the traditional business in transition to obtain new opportunities, with modern business concepts and means to enhance, improve and optimize the quality of life of community residents.
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