investment proposal (1)
1. project name
3,111 mu lotus pond comprehensive development
2. project overview
1. convenient transportation: Dongying city, Shandong province has developed airport, port, train and automobile transportation lines.
2. Rich resources: Located in the Yellow River Estuary Nature Reserve, it has obvious advantages in climate, soil quality and geography, complete water and electricity, and great development potential.
III. Progress of project preparation
All work related to development such as overall planning and design has been done
IV. Construction scale and content
1. Aim at the policy and strive for financing of 611,111 yuan to transform 3,111 mu of Lotus Pond.
2. Invest 2.4 million yuan in the construction of lotus root seedlings, shrimp seedlings, fertilizers, labor and living quarters, with an estimated annual output of 2,251 tons of lotus root and 75 tons of shrimp; The two items add up to 3 million yuan.
V. Feasibility analysis of the project
Lotus root is one of the main vegetables in residents' daily life, which is favored by consumers for its high quality and low price, and its market sales volume is increasing year by year. Lotus root can also be processed into lotus root powder and lotus root slices, and lotus seeds can be used as medicines and dietary supplements. Mixed culture of lotus root and shrimp is a new mode of ecological culture, which has been successfully tested for two years and has a broad market prospect.
VI. Analysis of Investment Benefit
In the Yellow River Estuary Nature Reserve, we will invest 3 million yuan to build a lotus root planting base covering an area of 3,111 mu. The annual output of lotus root is 2251 tons, and the output value can be 4.5 million yuan, the annual profit is 3 million yuan, and the profit rate is 66.7%. The annual output of white shrimp is 75 tons, and the wholesale price is 11 yuan/kg, which can create an output value of 1.5 million yuan, a profit of 911,111 yuan and a profit rate of 61%. The annual net profit can reach 3.9 million yuan. The payback period of investment is 1 years.
VII. Risks and Countermeasures
1. Risk of natural disasters: If there is rare hail or drought, the output will drop, but it will not stop.
2. Precautionary measures: The early warning of hail is prevented by the anti-aircraft guns of the local armed forces, which is generally rare in ten years. There are 5111 mu of reserve reservoirs near the lotus pond; If necessary, it can be used for emergency adjustment.
VIII. Benefit distribution can be determined through consultation with investors.
IX. Preferential conditions of the project
The land contract fee is only 1.31 yuan/mu/year, and water resources are used free of charge.
contact address: investment promotion project plan for XX District, XX City (II)
Chapter I Project Orientation
1. Unified propaganda caliber
1. General propaganda spirit
Shengze City Commercial New Wealth Center
2. Project status
It came into being in line with the new development trend of Shengze City and Oriental Silk Market. Shengshi Group has made great contributions, and the government has taken the lead, which is the top priority of the top ten key projects.
3. Significance of the project
Seize the core location of China Oriental Silk Market, build a new commercial supporting center and landmark building community of Shengze City together with Shengze Plaza, break the traditional business model of Shengze City, and lead the overall commercial upgrade of Shengze City.
4. Market positioning of the project
Integrating the essence of modern real estate and commercial operation concepts, drawing lessons from the successful experience of famous commercial streets at home and abroad, and integrating the international business model and local culture of Shengze, we will create a brand-new and all-round commercial stage that is on a par with Shanghai and Suzhou for Shengze people and domestic and foreign merchants, and make it the first commercial street of Shengze with internationalization, localization and specialization!
5. Basic information of the project
With a construction area of nearly 111,111 square meters and a commercial strip of more than 411 meters, the middle and high-grade shoppingmall integrates international first-class supermarkets, famous appliance stores, digital squares, professional department stores, entertainment and leisure, restaurants, business offices and hotel apartments, and gathers thousands of people, logistics, capital flow and information flow, which will become the real core business district of Xinshengze.
second, investment orientation
as the only mid-range shoppingmall in Shengze and its surrounding areas, we focus on attracting brand merchants with brand awareness, regular operation and good operation to meet the all-round consumer demand of the public.
III. Format Orientation
Absorbing the essence of the format planning of China's famous streets and combining with Shengze's consumption culture, we have planned a rich and reasonable format with various brand stores, hypermarkets, restaurants and entertainment as the core, including various brand stores, specialty stores, themed department stores, electrical stores, supermarkets and book cities. Adopt diversified business model and one-stop shoppingmall to meet the consumption needs of people from all walks of life.
Chapter II Investment Promotion Strategy
1. Format design and format positioning strategy
Accurate and differentiated format positioning is the reason why the pedestrian street wins the competition.
the development and operation of Dongsheng pedestrian street should always adhere to the brand-new architectural form, brand-new consumption environment and brand-new advanced concept of business combination.
in terms of format combination, we should firmly grasp the local consumption demand tendency and consumption characteristics, focus on it, and combine it organically with rich formats. Resolutely abandon the format that is not suitable for local consumer culture!
from this, we have decided to take all kinds of brand stores, hypermarkets, restaurants and entertainment as the core, with main stores and sub-main stores (big stores) accounting for about 51%, restaurants, entertainment and leisure (small shops) accounting for about 31% and brand stores accounting for about 21%.
second, store investment strategy
considering the different characteristics of main stores, sub-main stores, international famous brand stores and other brands, the basic strategy of determining the main stores first and then attracting investment comprehensively is formulated. In the process of implementation, the main stores, international famous shops, restaurants and entertainment should invite investment in advance, and others should be carried out later.
Third, tailor-made comprehensive solutions for customers to open stores
Under the guidance of this strategy, the investment team trained by professional trainers can flexibly adjust and implement the lease policy according to the actual situation. For example, according to the different needs of different types of tenants, tailor-made solutions are proposed for them; Properly arrange the floor position and mutual position of each tenant, so as to make it relatively successful and mutually beneficial, instead of interfering with each other and weakening each other; According to the overall market positioning and business combination, put forward requirements for tenants, and assist them to adjust, upgrade and improve their positioning, grade and other quality in the new store in Dongsheng Pedestrian Street.
iv. project promotion strategy
in terms of market promotion, the integrated promotion strategy is implemented to provide strong support for investment promotion.
one is media promotion, and the other is investment promotion.
The key investment promotion activities are as follows:
Investment promotion conference and main store signing ceremony, investment promotion achievement conference, project promotion conference, building node celebration, etc.
5. investment promotion progress, quality and cost strategy
in order to implement the investment promotion plan and achieve the goal of faster, better and cheaper. We strictly control and control the progress, quality and cost of investment promotion. Take time to push the table to control the progress; According to the format layout and market positioning, carefully select the merchants, and focus on attracting brand merchants, strength merchants and characteristic merchants to control the quality; Carefully calculate the investment promotion expenses, and take the following measures to make unified arrangements and scientific distribution of investment promotion expenses.
1. The investment promotion task index is decomposed into people, and the cost is decomposed into people.
2. Key investment promotion fees are used in a centralized way to avoid piecemeal knocking.
3. Focus on ensuring the salary and reward management of outstanding investment talents.
4. Pay attention to the investment promotion of key customers and relationships, and tilt the fee arrangement.
5. Through carefully planned media publicity plan, accurate and effective communication can be achieved and the value can be maximized. Resolutely avoid the misuse and waste of publicity expenses.
chapter iii investment promotion stage, investment promotion target and schedule
I. stage division
there are four stages: investment promotion preparation stage, main store investment promotion stage, comprehensive investment promotion stage and operation adjustment stage.
second, the investment objective
because the merchants in the pedestrian street need to be constantly adjusted and optimized, in principle, the investment promotion work is not over until it is fully recruited. However, in order to clarify the direction, the specific objectives are as follows:
1. By the end of 21XX, the main shops and sub-main shops (large shops) in the pedestrian street have been basically recruited, and 71% of the small shops have been completed.
2. By the end of 21XX year, the investment invitation task has been basically completed.
3. By the end of XX, 21XX, merchants began to enter the venue to decorate and prepare for the opening of the street. Strive for the end of XX and ensure that it will be opened in XX.
III. Timing
In order to be specific and executable, the time period involved in this plan is: starting from XX, 21XX, and ending at opening in 21XX.
Chapter IV Organizational Structure
I. Recruitment of Project Personnel
No matter how big a project is, people play the most fundamental and decisive role in attracting investment. Therefore, recruiting, selecting and cultivating a large number of investment elites and building a strong investment team are the core tasks in the preparatory stage of attracting investment.
at present, three people are newly hired, including one investment promotion supervisor and one investment promotion specialist, one planner, and one designer from a commercial company, and a second investment promotion department has been established, but this is far from enough. We are looking for more professional and high-quality investment promotion personnel with rich experience and a large number of customer resources through various channels such as the Internet. The goal is to form a professional team of about 11 people (excluding investment promotion center personnel).
a team needs not only specialization, but also integration. Therefore, the training of the team is particularly important.
The goal is to make the whole team have a complete project knowledge structure, excellent team execution and the same value orientation. The training contents are as follows:
1. Training on five core concepts.
2. Training of team execution.
3, project knowledge training, so that team members have a clear understanding of the project.
4. Training in investment promotion skills, including telephone answering, reception language, negotiation strategy and negotiation skills, to cultivate and improve the investment promotion ability of team members.
5. Training in business invitation etiquette and business invitation system (language art, business invitation system explanation and contract interpretation, etc.).
second, the establishment of investment promotion structure and investment promotion mechanism
in the recruitment of personnel and the establishment of investment promotion structure, we all follow the principles of elite, simplification and verticalization, with the aim of minimizing personnel, simplifying the command and execution system and maximizing efficiency. In order to save investment expenses and improve work efficiency. The investment promotion structure and personnel responsibilities are as follows:
Main job responsibilities of investment promotion personnel
(1) Investment Promotion Department I is mainly responsible for the investment promotion of main stores: 1;
(2) The second investment promotion department is mainly responsible for the investment promotion of catering and entertainment: 3 people;
(3) the third department of investment promotion is mainly responsible for the investment promotion of department stores and clothing categories: 2 people;
(4) China Merchants Department 4 is mainly responsible for comprehensive investment promotion: 2 people;
(5) there are two tentative members in the planning department, who are mainly responsible for the planning of investment promotion, the formulation and implementation of media plans, and the planning, writing and design of investment promotion documents. A planner, a designer. According to the development needs, when opening a pedestrian street, it is necessary to plan another one;
(6) This structure is the organization in the pre-opening period, the opening preparation period and the opening operation period. At that time, it will be reported to the Human Resources Department three months in advance.
the establishment of investment promotion mechanism is to form a humanized system management atmosphere in the investment promotion team, so as to have rules to follow, clear rewards and punishments, pay attention to personal contribution and team spirit. Establish a series of management systems.
(1) establishment of incentive policy for investment promotion personnel
(2) establishment of punishment policy for investment promotion personnel
(3) establishment of daily management standard system for investment promotion personnel
Chapter V Investment Promotion Information
I. Investment Promotion Manual (available) and Investment Promotion Instruction
II. Lease Contract
III. Entrustment Operation Contract
. Power of Attorney for Investment Promotion
VI. Investment Promotion Flow Table
VII. Investment Promotion Copy
VIII. Check-out Application Form
IX. Power of Attorney
Chapter VI. Investment Promotion Method and Target Customer Determination
I. Investment Promotion Method:
1. Project Investment Promotion Conference
2. Project Promotion Conference
2. Home appliance stores: Gome, Suning and Yongle.
3. Department stores: People's Mall, Shilu International Mall, Shenzhen over the rainbow Department Store, Yintai Department Store and famous department stores in the Yangtze River Delta region.
second main stores
1. Popular stores: KFC, McDonald's, Starbucks, Haagen-Dazs, large-scale Chinese food, discount KTV, etc.
2. Digital Plaza, Bookstore, Sports World, famous brand discount stores
3. Movie Hall and adult video games
3. Establishment of third-party investment network platform
The stone of other mountains. Building a third-party investment network platform can be won from these channels.
1. Professional investment promotion website
2. Professional real estate trading platform
3. Industry associations and government investment promotion agencies
4. Establish strategic partnerships with investment promotion departments with different positioning of commercial projects to achieve a win-win situation of sharing resources.
Chapter VII Publicity Strategy
Large-scale thematic investment promotion activities, combined with all-round three-dimensional media platforms (TV, newspapers, internet, radio) publicity and hype, are the nuclear weapons for pedestrian street investment promotion.
1. Investment promotion conference
2. Project promotion meeting (referring to regional centralized project description and fair for a certain number of interested businesses)
3. Signing ceremony with certain brand awareness and influence, such as KFC, Carrefour, Gome, Yongle and over the rainbow Department Store.
4. Staged investment promotion achievement conference
5. Large retail chain meeting named after the project
6. Celebration for the completion and opening of important nodes of the project
According to the current investment promotion situation of the project, it is planned to hold investment promotion conference, project promotion meeting and signing ceremony in June, and other activities will depend on the specific development situation. The specific planning and implementation plan of the activity will be written after confirmation.
Chapter VIII Investment Promotion Expense Budget and Rent Proposal
I. Investment Promotion Expense
Travel expenses of personnel, reception expenses of merchants, publicity expenses-expenses of advertising and investment promotion activities, and commission of investment promotion personnel
The total investment promotion expense is 11% of the annual rent, which is about 2.3 million yuan. Among them, 4% commission for investment promotion personnel, 2% travel entertainment, and 4% gift fee for advertising and public relations < P