1. McDonald's is a large chain restaurant in the world, founded in Chicago, USA on 1955. At present, it has more than 30,000 branches around the world, mainly selling fast food such as hamburgers, drinks, fruits, mashed potatoes and fried chicken. McDonald's and Coca-Cola are fixed strategic partners, so all Coke sold by McDonald's is Coca-Cola. 1990, McDonald's entered China.
Second, KFC is also a large multinational chain restaurant in the world, and it is the largest fried chicken restaurant industry in the world, with hamburgers, French fries and other fast food as the mainstay. KFC and Pepsi have a long-term strategic partnership, so they both sell coke provided by Best Company. 1987, KFC officially entered China and opened its first KFC restaurant in Qianmen Street, the capital of Beijing.
3. At present, the total market value of McDonald's Company is about $654.38+050 billion, while the total market value of Yum! Brands owned by KFC is about $30 billion. The most important reason is that the operating income and net profit of McDonald's branches around the world are much higher than that of KFC, and McDonald's model is better than KFC in operation, and the stores joining McDonald's are basically stable. Moreover, McDonald's will also provide post-training KFC's joining mode is to choose its own site and make extensive investment in the future, but at the same time it will charge a certain rent to the franchisees. Looking around the world, the overall strength of McDonald's is obviously higher than that of KFC, and its income level is completely crushed by KFC.