the first step: product positioning

before opening a store, the first step you need to do is to make a good positioning of hot pot products. Generally, the main consumer groups of hot pot are located near the commercial complex where people are concentrated, and the consumers are mainly white-collar office workers, middle-and high-income groups and college students.

Step 2: Shop Location and Market Situation Survey

1) First, select an alternative address business circle. If a good shop is selected, the success rate of the hot pot restaurant will exceed 51%. However, it takes a lot of time and energy to locate the site, because the mature business district has been occupied and the new business district is relatively immature, and it takes time to "raise". At the same time, we investigate the flow of people and the composition of personnel in the business circle, so as to analyze how much effective traffic can be converted into our target customers at the location.

2) Analyze customer's consumption behavior: consumption is a comprehensive concept, which includes consumption level, consumption structure, consumption mode and consumption habits.

3) Analyze the customer's consumption level: the consumption level is directly related to the customer's economic affordability, which reflects the customer's payment ability and the demand satisfaction that is suitable for this payment ability, and directly shows the customer's choice of the grade and type of hot pot restaurant.

Step 3: Handle the documents

1) Health certificate: Bring the bareheaded color photos to the health certificate of the employees in the local disease prevention and control center, and you will also need to handle it after the hot pot restaurant recruits employees.

2) notice of name pre-approval: after confirming the name of your own hot pot restaurant, go to the industrial and commercial department to get the notice of name pre-approval, and also ask how much area of the hot pot restaurant needs to apply for the relevant documents of catering fire protection.

3) Catering Business License and Food Hygiene License: Take the original and photocopy of the Name Pre-approval Notice and other materials (house lease contract or real estate license and photocopy of the hot pot restaurant's business premises, original and photocopy of the person in charge's health certificate, photos, etc.) and apply for the Catering Business License (Food Hygiene License) from the local health and epidemic prevention department. If it is necessary to handle fire control, it is necessary to go to the local fire station to declare that it has passed the fire control inspection.

4) industrial and commercial business license: after handling the Catering Business License and the Fire Inspection Qualified Opinion, go to the industrial and commercial department to handle the industrial and commercial business license. Required information: photo, original and photocopy of ID card, house lease contract or real estate license and photocopy of hot pot restaurant's business premises, Catering Business License and fire inspection qualified opinion, etc.

5) tax registration certificate: within 31 days after the business license comes down, you should go to the local local tax and national tax department to apply for the tax registration certificate. The required information: business license, house lease contract or real estate license and its copy, lease contract, ID card and its copy.

Step 4: Decoration of hot pot restaurant

The environment will affect people's mood, thus subtly affecting the taste of hot pot. In the past, the popular hot pot in 31 yuan per capita often only paid attention to the taste and ignored the environment. The earthen stoves, earthen pots, earthen benches and the same shops were dull and even depressing. Well-decorated hot pot restaurants have rich themes and connotations, and customers can feel the unique cultural edification and emotional appeal, which is characterized by the combination of eating and music, strong participation and relaxed and harmonious atmosphere. In particular, a hot pot restaurant with an area of 111-311 square meters is usually installed for 1-3 months. When renting a house, you must tell the landlord that it will be rent-free during the renovation period of 3 months. In addition, the clothing of hot pot restaurant staff must be consistent with the decoration style.

Step 5: Staff Recruitment and Training

Catering is a labor-intensive industry, and it is difficult to recruit staff, so a hot pot restaurant with an area of 111-311 square meters should have about 25 employees. Moreover, in order to save time, we have to recruit and train employees while decorating.

The first people to be recruited are managers, including store managers, front office managers, supervisors, chefs, finance, warehouse management and purchasing. We should try our best to visit the places where they have worked. After the management personnel are determined, other personnel such as greeters, bar staff, waiters, dish delivery staff, chefs, parking staff, cashiers and cleaning staff will be recruited. After the employees are recruited, they have to solve the problems of food and shelter. It is necessary to rent several sets of houses near the hot pot restaurant for 25 employees, using high and low beds. Generally, a house with three sets can accommodate 11-15 people; When eating, cook staff meals or buy lunch boxes.

Step 6: Prepare yourself physically and mentally

In order to run a hot pot restaurant well, in addition to the necessary basic procedures, Xiaobian wants to tell you that you must be mentally prepared. Don't think that hot pot restaurants are easy to operate. There is still a lot of knowledge to explore. The second is to take good care of your body, which is the capital of everything, and you should not be too tired!